Ben Runyan Email & Phone Number

San Jose, Ca, Us

Mont-Saint-Guibert, Be

Focusing on expanding intoPIX's growth in North America.Driving sales and business development opportunities for JPEG XS across North America across Broadcast, ProAV and the Cloud.

MarketingApplicationsStrategic Solution Selling

Improved and expanded sales coverage with direct and channel sales. Improved presentations to be more business related and clarify companies advantages in the real time interactive WebRTC video streaming market.• Closed and won an RFP with large telecommunications company for in venue stadium project.• Delivered Oracle Cloud Marketplace presence and prepared AWS Marketplace presence.• Expanded use of BRANT sales methodology for qualifying opportunities.• Transformed customer base from StartUps to more established companies.• Expanded and improved quality of customers in design pipeline through better initial investigation of opportunities.• Drove efforts to expand opportunities within existing customers.• Conducted trainings with Oracle and AWS sales teams to expand reach.• Identified and engaged key partners to enhance usage of Red5 Pro from IaaS software solution to a faster sale as a SaaS cloud based software solution.• Identified and engaged AMD to provide hardware solution to make WebRTC a more competitive solution in the market.

Santa Clara, California, Us

Introduced OEM Application Engine to drive Proofs of Concept (POCs) and Business Opportunities at Dell, HPE and Lenovo. Contributed to sales teams’ strategy at Dell, HPE and Lenovo. Generated strategy for video transcoding and video analytics product lines. Delivered video analytics App Engine to drive strategy and POCs.• Increased OEM POCs and solutions from less than 10 to 30+ Active opportunities and growing.• Increased OEM Alveo card revenue at >30% CAGR to over $1M / quarter from < $200K.• Focused on two key ISV solutions to drive the complete marketing stack at HPE, Dell and Lenovo.• Created executive dashboard and OEM sales step process to track POC progress.• Expanded OEM key partners to deliver complete solutions from ISVs to OEMs and Sys Integrators.• Delivered Sales Agreement Contracts with Dell, Lenovo and IBM. • Drove product qualifications of Xilinx Alveo cards at OEMs including aligning internal engineering.• Expanded solutions available to OEMs by guiding other App Engines on OEM requirements.• Delivered Marketing Agreements and SOW for key video partners solution on AWS VT1 instances.• Responsible for Xilinx representation at AMD/Xilinx CFT reporting out to senior management / CEOs.• Improved partner journey on Xilinx website by streamlining multiple programs into one.• Focused video analytic efforts around Smart City, Smart Retail, Smart Buildings and Smart Hospitals.• Expanded video analytic key partners to deliver complete solutions from ISVs to OEMs and Sis.• Focused video transcoding strategy on two key products that team could execute.

San Jose, Ca, Us

Responsible for marketing to key customers in the OEM market and supporting Xilinx sales teams for those customers. Also responsible for partnering with ISVs.

San Jose, Ca, Us

Improved and expanded sales coverage. Improved procedures for customer and partner engagement. Introduced design-win funnel and sales step process. Introduced new product definition procedures and market requirement documentation.• Increased revenue from $1M in 2017 to $3M in 2018 to ~$6M in 2019 and more than $10M in 2020.• Expanded customer base from 2 to 30+: Introduced business development strategy and delivered multiple new opportunities and partners with key operators in Japan and USA generating non-recurring engineering (NRE)-based projects. • Fostered strategic silicon partnerships generating NRE-based projects.• Developing joint venture for cable modem development.• Produced Terrestrial, Cable and Satellite wideband tuner product marketing requirements.• Investigated IoT and 5G markets for future developments.

San Jose, Ca, Us

Combined the strategic sales and segment marketing for Broadcast and Consumer markets. Drove ACDC strategy from Cameras to Encoders to Video-over-IP to Cable Access to Consumer Electronics. Managed a seven-person Marketing and System Architect team in San Jose, Japan and Europe.• Grew Broadcast revenue 12% in two years, $166M in 2011 to $185M in 2013.• Introduced Reference Design Solutions consisting of Video and Image Processing IP and delivering flexible hardware development boards with FMC cards. Introduced the ACDC Solution and Positioning Map for sales. Delivered business plan forecast by region and products with resource requirements.• Optimized and expanded business development strategy and efforts with key ecosystem partners to complement the internal Xilinx efforts on Solutions, IP and Hardware.• Introduced system solutions such as RTVE to enable ACDC matrix of applications, and introduced and optimized broadcast and consumer video interfaces.• Focused Consumer strategy to television penetration and focused on new emerging consumer technologies such as Dolby Vision and OLED panels. Achieved the company’s first strategic TV chipset partnerships for Dolby Vision, and expanded the number of television customers • Achieved a close cooperation and partnership with Dolby on their Dolby Vision Technology. • Delivered Go To Market plans for Broadcast and Consumer Solutions, IP, and Hardware.• Performed bi-quarterly operations reviews, corporate quarterly business reviews, weekly opportunity tracking focusing on Top 10 opportunities, creating pricing strategies for new and existing products, supporting pricing escalations and problem-solving issues for customers.• Developed market model to drive top-down forecasting supporting multiple corporate groups.• Recognized for maximizing the results, data, information that can be retrieved at tradeshows.• Developed market model to drive top-down forecasting supporting multiple corporate groups.

San Jose, Ca, Us

Expanded the business management and segment marketing for the Broadcast Market. Delivered segment marketing activities, which included developing the annual strategic plan, improving product marketing, streamlining business management, customer marketing, marketing communications and expanding business development partnerships. Managed a three-person Marketing and System Architect team in San Jose, Japan and Europe.• Grew revenue 35% in two years, from $123M in 2009 to $166M in 2011.

Us

Created the Product Marketing, Customer Marketing, Marketing Communications, Business Development, Applications Engineering, and Solutions Engineering for all Legend Silicon Demodulator products. Grew from a few people to a team of more than 20. • Grew revenue 25x from $1M in 2006 to $25M in 2008• Increased demand to over 3 million units shipped in China• Expanded business development relationships with multiple partners o Developed System-in-Package (SIP) partnership and solutions with ADI, Sharp and Sanyo• Achieved sales outside of China at automotive customers in Germany o Hirschmann, Audi, Mercedes-Benz, BMW• Introduced and expanded Marketing processes: product launch, marketing requirements documents, datasheets, sales forecast, marketing communications, and engineering planning• Achieved goal of defining and launching 6 products in 2 years across 4 key markets and applications: Integrated Digital TV, Set Top Box, Personal Computer TV (USB Dongle, PCIe mini card, Express Card), Mobile TV (Smart phone, UMPC, MID, MP4, PMP, PND, GPS)• Introduced the company’s top-down 3-year market model and roadmap• Expanded Marketing Communications and Public Relations plan o Achieved the company’s launch into the US market at CES in 2008• Delivered detailed $4 million budget proposal, justification and spending management plan• Achieved design wins into 110+ products with a pipeline of 200+ designs• Built a 7-person Marketing team in Fremont and a 15-person team in China o Managed 2 Directors in Fremont and a Director and Sr. Manager in China• Sold terrestrial modulator intellectual property to R&S, Harris, Toshiba, UBS, and Teamcast• Delivered multiple internal communication tool improvements to communicate with China team o Polycom video conferencing, network drives, VPN remote access, Skype support

Fremont, Ca, Us

Director of Marketing for Customer Premises Equipment for VDSL products and Fusiv Residential Gateway Processors for the Digital Home

Us

Director of Marketing for the BRECIS Voice / Data Residential Gateway Processors with advanced Voice over IP (VOIP) and VPN Security capabilities.

Neubiberg, München, De

Sr. Product Marketing Manager for ADSL, SHDSL, VDSL, IDSL, ISDN, POTS, T1/E1, T3/E3 Transceivers.

Tactical and Customer Marketing for the Semiconductor memory industry

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Electrical And Computer Engineering