Host of Billion Dollar Idea, airing Tuesdays at 9 p.m. ET on Fox Business News. Focused on unearthing the next great American entrepreneur, the show features entrepreneurs competing head-to-head in special elimination challenges designed to test their business acumen, products and, most importantly, their grit.

Basementality offers the first inside look at how I drove Bai’s fight against Big Sugar and elevated the company from my basement to a $1.7 billion brand. Bai has been recognized for its growth and innovation by major media and industry organizations, but until now, the full story of this meteoric rise has never been told. Basementality is a story of old-fashioned door-to-door hustle, naive belief and the powerful mindset of a classic American entrepreneur. “Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams.”– Justin Timberlake, entertainer and entrepreneur“Basementality reveals Ben’s vision, heart, and his tenacious fight against Big Sugar, while giving us insight into a classic American success story.” – Katie Couric, journalist, author and executive producer of Fed Up“It’s a must-read not only for entrepreneurs but for anyone who seeks lessons in leadership.”– Bill Bradley, former U.S. Senator, author, Basketball Hall of Famer, and managing director, Allen & Co.“I learned quickly that there’s more to Ben’s (and Bai’s) story than the quality of the drink. It’s about being passionate and rebellious and relentless.”– Zac Brown, musician and entrepreneur, from the foreword of Basementality

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