Mosaic Marketing Solutions leads companies to achieve new levels of growth by combining business acumen, deep marketing expertise and decades of experience with a proven process. We believe repeatable, scalable, sustainable growth goes beyond tactics. To achieve this type of transformational growth requires buy-in at all levels of the organization, and often, a cultural shift. That's why our engagements start at the executive level. We work directly with a diverse set of business leaders and stakeholders, including investors, to understand growth goals, identify existing assets and untapped opportunities, and achieve a shared vision of success. This top-down, fully integrated approach to marketing powered by an unwavering focus on delivering measurable results is what sets us apart and allows the companies we work with to scale to new heights. Areas of Focus: Inbound Marketing, Conversion Optimization, Sales-Marketing Alignment, Strategic Planning & Forecasting, Marketing Operations, Dashboard Reporting & Analytics, Customer Lifecycle Management, Customer Retention & Winback

Led strategic marketing consulting engagements with both B2B and B2C clients across varied industries including sales intelligence, education, software, transportation and healthcare. Worked with over 25 clients to drive growth through the adoption of marketing best practices in product marketing, branding, agile/lean methodologies, inbound marketing and customer experience development. Key Client EngagementsRainKing Online: Marketing leadership efforts, including new platform launch campaign and strategic planning, at a leading B2B SaaS company increased traffic and leads by 300% and sales by 48% year over year and resulted in an early, successful private equity exit.DNA Diagnostics Center: Working with the leading DNA testing company in the world, managed the launch of a new company website, improved organic search performance by 30% on a year over year basis and developed a content marketing strategy to improve communication with customers. eDriving: Guided development of strategic communication strategy through persona creation, customer lifecycle analysis, content creation and multi-channel deployment while implementing agile marketing process to maximize creativity, transparency, and efficiency. In addition, created new web experience for B2B marketing efforts.Learning.com: Implemented a digital advertising strategy and execution to drive leads and awareness for an B2E innovator in the educational technology space. Other Industries: Led strategic consulting engagements with clients across other varied industries including education, software, transportation, and healthcare.

Web: Led effort to redesign both K12's B2C and B2B websites to reflect new branding, strategy, and the mobile first world by increasing use of social media, user generated content, and content marketing while continuing to refine performance using testing platforms and driving growth through search engine optimization.Content Marketing: Challenged to find growth in new ways, implemented a content marketing strategy to create engaging content and capture user generated content that is utilized across all marketing channels as well as creating a leading educational website, learningliftoff.com, to draw potential consumers. Innovation: Agile Marketing implementation transformed K12 marketing department processes and culture by creating cross-functional teams with ownership of their success dramatically improving efficiency and results.Marketing Automation: Using Marketo and Salesforce for both B2C and B2B efforts, team implemented an innovative contact strategy to improve customer experience and conversion while increasing deliverability and click through rates. Creative: Using market research and segmentation analysis, creative services developed highly engaging campaigns using an integrated multi-channel approach including web, social, video, email, direct mail, event collateral, and television to support both consumer and B2B marketing. Social Media: Created a highly engaged community of 250,000+ followers across social media properties which has contributed to thousands of enrollments and strongly aided retention efforts. Digital Advertising: Oversaw digital advertising across digital platforms reducing cost per enrollment while surpassing enrollment targets.Branding: Drove creation of new K12 brand, including new visual and messaging direction across company platforms reflecting company’s innovative positioning and student first approach.

Leadership: Transformed PenFed’s marketing approach across the marketing life cycle combining data excellence with brand savvy.Product Marketing: Responsible for marketing over fifteen major product launches including the award winning American Express, PenFed Promise, and Platinum Points credit cards.Web: Website optimization efforts led to 40% gains in conversion rates and 70% of revenues generated online. Developed industry leading redesign of PenFed.org incorporating the latest innovations in web site usability, search engine optimization and functionality.Mobile: Led the development of mobile initiatives including the second bank iPad app, as well as leading mobile payment and alert pilots.Advertising: Implemented online advertising strategy for PenFed. Branding: Led successful rebranding campaign from Pentagon Federal Credit Union to PenFedSales: Led sales effort on multi-million dollar affinity credit card campaigns with associations with groups like the American Red Cross and AAA.PR: Headed public relations and corporate communications which led to mentions and awards in Consumer Reports, The Today Show, CBS Morning Show, Wall Street Journal, New York Times, Money, CNN, and Kiplinger’s.

Web: Took strategic initiative across multiple corporate teams to commence implementation of first e-commerce system for RCN.com. Increased the percentage of sales generated by RCN.com by implementing e-commerce system, increasing usability, creating promotional infrastructure and optimizing email campaigns.Product Development: Created Internet portal for RCN users through partnership with Infospace and Increased portal traffic ten-fold by optimizing user experience and implementing online marketing plan.

Web: FLYi.com generated 90% of Independence Air’s revenue, the highest percentage in the airline industry while being the lowest cost airline web site. FLYi.com was ranked second by Zagat and fourth by the Consumer Respect Group among airline websites.Digital Advertising: Led online advertising and organic search engine marketing campaigns.Product Development: Key player in the creation of the iCLUB frequent flyer program which at the time was the fastest growing program in airline history, with over 1,000,000 members.Distribution: Developed relationships with key distribution partners like Orbitz, Travelocity, Galileo, Amadeus, and Sabre.

Web: Leader on team that increased America West direct bookings online from 1% to 65% which drove online revenue growth from under $100K per day to over $2 million per day.Product Development: Directed the team through development of over 30 major products, including conceiving and implementing innovative airline booking process.Innovation: Focused on process improvement and performance management by implementing agile methodologies, balanced scorecards, and companywide user groups.