I lead the Marketing Operations team at Grant Thornton Australia. We have responsibility for all aspects of the firm's strategic approach to: digital marketing, including marketing automation, social media, website, SEO, paid media; brand graphic design; communications, media and PR; and CRM and CX.

Responsibilities included: creation and management of digital, social media and e-communications strategies for QLS. Managing web architecture and content management updates, electronic communications (EDMs), social media, online advertising and data/business analytics. The role included the project management of digital projects such as an overhaul of the website structure and usability with an external agency (including research, card sorting, information architecture and UX/UI testing, wireframes), the rollout of responsive email templates, and the design and build of professional conference websites.

Responsibilities included: the creation, management and distribution of electronic direct mail campaigns (EDMs) across a variety of service areas; Salesforce campaign production and tracking; website and portal content management updates; management of Google Adwords and SEO/SEM strategies; Google Analytics analysis, funnel and goal creation and reporting on ROI; digital project management including enterprise level website roll out to local chambers; and the creation and implementation of social media policy, strategy, and advertising.

Working with the 60 local institutes of the CII across the UK to deliver a relevant membership proposition for their members. This included marketing news and events through websites, email campaigns, and print materials. The role also carried responsibility for national membership statistics, publication of a regular e-newsletter to management and council members, and varied event coordination.

Working in communications on the green paper, "Shaping the Future of Care Together" and subsequent white paper on the future of Care and Support in England. Responsibilities included the management of digital responses via email, website, and social media in the green paper consultation phase, media monitoring, and selected copywriting.

The role was an excellent position that provided a wide variety of marketing experiences. This included: a revamp of the website in copy, visually and ongoing management of the CMS; responsibility for the publication of the company magazine and direct mailing; production of printed promotional materials; initial design and copy for print advertising; and general copywriting of press releases and other materials.

Co-founder and designer of small fashion label supplying t-shirts, singlets and jeans. Responsibility for design, web development and marketing of products and business. The business ran successfully with products in selected stores in Brisbane, Byron Bay, Airlie Beach and Maroochydore.