Ben Seccombe Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Led the 2K Games marketing & communications team in building & executing strategically integrated Through the Line marketing & trade campaigns in Australia & New Zealand. Member of four-person senior management team in Australian office. Reported directly to Senior Management in the U.S.Key Achievements:• ANZ Product Marketing Manager/Director for 2K's #1 Gaming franchise NBA 2K for 18 product releases. For the past 8 years ANZ has been the #2 territory globally (behind the U.S) in NBA 2K sales and revenue. NBA 2K23 delivered the best sales & revenue results ever in the ANZ territory.• Directly negotiated licensing deals with National Basketball League and Basketball Australia to include all ten NBL jerseys and the Boomers uniform in NBA 2K23. Delivered increased in-game revenue whilst driving additional brand exposure for these partners on a global scale.• Strategic Partnership with BRING (Part of Universal Music Group) to build an NBA 2K integrated marketing campaign via three music videos, each with a local artist. This Court in Session campaign delivered on all marketing and sales objectives, and won the Bronze in the coveted Film Craft award (Music Original) at the 2023 CLIO Awards.• Partnered with NBA Asia on the opening of the Melbourne & Sydney NBA Stores with negotiated in-store advertising space for NBA 2K franchise. Melbourne store opening included an in-person interview with NBA Player Jamal Murray whilst playing NBA 2K.• Partnered with PlayStation NZ on building an integrated celebrity/sports influencer NBA 2K23 eSports tournament to drive brand awareness for both PlayStation 5 and NBA 2K23 - broadcast on Sky TV NZ.• Drove the 2K Foundations partnership with Charity Bounce to renovate the Nyewente community 3x3 basketball court in Alice Springs (NT) and 3x3 basketball court at Matraville Sports High School (NSW).• Product Marketing Manager/Director on PGA Tour 2K21 (2020), ANZ #3 territory globally in unit sales and revenue (behind U.S and U.K)

Sydney, Australia

Led the 2K Games marketing & communications team in building & executing strategically integrated Through the Line marketing & trade campaigns in Australia & New Zealand. Member of four-person senior management team in Australian office. Reported directly to the Senior Marketing & Communications Director in the U.K.Key Achievements:• Delivered strategic proposal to Executive Leadership Teams (2K Games and Take Two Interactive) for Ben Simmons to be the local Australian cover athlete for NBA 2K19. This generated the best media coverage results to date across any 2K Games franchise in ANZ - with over 200 million media impressions via the announcement of his selection and in-person Sydney event (August 2018).• Partnered with Red Bull for Red Bull Reign in 2017 (3x3 basketball competition) across Perth, Sydney and Melbourne to strengthen NBA 2K brand exposure to grass-roots basketball audience.• ANZ Product Marketing Manager for all Borderlands titles that included the biggest 2K Games release ever (unit sales) with Borderlands 3 in 2019. Built the strategic ANZ marketing campaign, including high impact ATL marketing with extensive Out of Home, TV and Digital media activity. Of the Top 4 territories globally (behind North America, U.K and Germany), ANZ delivered the best percentage uplift (over 50%) compared to Borderlands 2.• Event management of the Borderlands 3 booth at the Melbourne eSports Expo in partnership with JB HiFi. Borderlands 3 won 'Game of the Show' and was the busiest booth at the expo with over 20,000+ attendees.

Sydney, New South Wales, Australia

Responsible for leading the local 2K Games marketing team & product portfolio in Australia and New Zealand. Including the key 2K Games product franchises - NBA 2K, Borderlands, Bioshock, Sid Meier's Civilization, Mafia and Top Spin. Reported to the Marketing Director for 2K International (UK). Management responsibility for ANZ 2K Games Product Manager.Key Achievements:• ANZ Product Marketing Manager on three of the biggest title releases for 2K Games in late 2009 to mid 2010 - Borderlands, BioShock 2 and Mafia II. Followed by the biggest 2K Games title release to date with Borderlands 2 in 2012. Responsible for building and executing end to end lifecycle marketing and trade-marketing campaigns. Paid media activity included Out of Home, Cinema, TV and online digital media. Project management for all trade & community events for these titles. Borderlands 2 won 'Game of Show' at the JB HiFi vendor show in 2012.• Strategic partnership to include the Australian Boomers team in NBA 2K17 to correspond with Rio Summer Olympics (2016). Worked with ex-CEO of Basketball Australia on promotion of the Boomers inclusion across all paid, owned and earned media channels. Partnered with Patty Mills to announce the inclusion of the Boomers team in NBA 2K16 and act as an ambassador for the franchise.• NBA 2K17 delivered an astonishing 20% YOY sales uplift, with ANZ generating the most successful YOY percentage uplift of any territory. • Partnered with ESPN to drive NBA 2K brand awareness via a virtual stadium in the Facebook App. This competition drove incredible fan engagement to win basketball related prizes, including the major prize - a trip to the NBA All-Star Weekend.• Strategic partnership with Let's Play Live (eSports) to drive an NBA 2K Xbox and PlayStation community eSports tournament, with the final being played in-person at the Sky City Tower theatre and broadcast on Sky TV NZ.

Sydney, New South Wales, Australia

Responsible for managing the 2K product portfolio in Australia and New Zealand. ANZ Product Manager responsible for the key 2K product franchises: NBA 2K, Borderlands, BioShock, Sid Meier’s Civilization, Mafia and Top Spin.Key Achievements:ANZ Product Marketing Manager on the launch of BioShock. Responsible for building and executing end to end lifecycle marketing and trade-marketing campaigns. Paid media activity included Out of Home, Cinema, TV and online digital media.

Sydney, New South Wales, Australia

Management of specific products within the 2K Games, Rockstar Games & Joytech portfolio. Product Manager responsible for the following Rockstar titles: Grand Theft Auto: Liberty City Stories, Canis Canem Edit (aka Bully), Midnight Club (PSP). Product Manager on key 2K franchises: NBA 2K, NHL 2K, Top Spin and Civilization.Key Achievements:• Product Marketing lead on the Rockstar Games release of Grand Theft Auto: Liberty City Stories on the PlayStation Portable (PSP) device. Paid media campaign included Out of Home, TV, online digital and print media.• Project management lead on the production of a trade-marketing led 'scratch and win' competition for the launch of 2K Games titles and Joytech peripherals on the Xbox 360 console. This involved the creation of a product information booklet on the Xbox 360 console, 2K Games titles and Joytech peripherals, along with scratch and win tickets for key ANZ retailers. Ensured all legal and stakeholder approvals were sought for this trade-marketing campaign. 2K Games' published title, Elder Scrolls IV: Oblivion debuted at #2 in the Australian and New Zealand sales charts on the launch of the Xbox 360 console behind Call of Duty 2.

Sydney, New South Wales, Australia

Management of store sales team. Retail and Commercial sales consultant. Promoted commercial fitness equipment at community/trade events. Buying decisions on stock levels. Liaising with vendor partners.Key Achievements:• Member of the $100K Club - individual sales results greater than $100K in one month.

Falls Creek, Victoria, Australia

Sales and Customer Service during the Falls Creek ski season

Sydney, New South Wales, Australia

Management of sales team. Sales and customer service. Merchandising and inventory control. Hiring & training of sales staff and roster management. Key Achievements:• Increased net sales for EB Games Hornsby store from 14th position to 8th position among the 110 national EB Games stores in 2002.• Hornsby store achieved 2nd place out of 110 EB Games stores in 2002 in national sales of Extended Service Agreements.

Postgraduate Certificate In Marketing Management, 3.5 Gpa

Behavioral Sciences