Ben Shanley Email & Phone Number

Redditch, Gb

Birmingham, England, United Kingdom

Lead the strategic planning and execution of marketing campaigns to promote Sport 4 Life's mission of empowering young people through sport and education. Manage a team responsible for all on and offline marketing activity and reporting and data and insights. Oversee the development of all marketing materials. Support Business Development and Operations Delivery team to increase lead gen, attract new corporate partnerships and increase brand visibility. Lead on data-driven marketing insights to improve campaign performance and audience targeting.

Solihull, England, United Kingdom

Collaborating closely with the VP, Head of Marketing & Communications Europe at Prologis, I lead the design and execution of the European Digital Marketing strategy. I also managed the implementation of operational standards, subsequently adopted across the entirety of Prologis's European operations. Serving as a global ambassador for the European business, I actively advocated for transformative change and innovation, contributing to several successful global initiatives.

Solihull, West Midlands

Working closely with the Senior Marketing & Communications Manager I was responsible for implementing marketing and communications initiatives focused on developing the perception of the Prologis UK brand.I contributed ideas and innovative techniques to enhance implementation of the marketing & communications strategy, with a particular focus on digital presence.I took the lead in all aspects of marketing activity, ensuring best practice marketing techniques, communicating a clear brand message and maintaining high standards of tactical execution.I took a project management role in all scheme marketing communications activity which included liaison with internal colleagues, creative agencies and external partners.

Worcester, United Kingdom

As Senior Marketing Executive I was required to plan, implement and manage all marketing activity across a number of key business departments and sectors - Corporate, Commercial, Litigation, Probate, Defense, Hospitality, Leisure & Sport, Equine and International – to support firm wide marketing strategy. I worked closely with Lawyers, Partners and Heads of Department within the firm to support new business development, manage related marketing budgets and attend team meetings to feedback and review all online and offline marketing activity. Other responsibilities included:Assisting heads of teams with the process of identifying target markets and audiences and the approaches required to engage with prospects, referrers and clients.Ensure dept, sector and office databases were regularly reviewed, maintained and updated.Support digital marketing delivery through the account management of digital and website requirements between the firm and the Digital Marketing Executive.Support graphics provision through the account management of graphics requirements between the firm and the In house Graphics Executive.Support press release, article and blog provision through the account management of such content requirements between the firm and the PR/Copywriter.Writing content for press releases, newsletters and website updates, including blogs and articles, and arrange suitable photographs to accompany.Project manage and deliver internal and external seminars and events.Assist with the generation of the firm's marketing collateral, such as pull up banners, exhibition stands, leaflets and brochures.Managing a Business Apprentice as a direct report.

Shirley, Solihull

As Commercial Marketing Assistant I was responsible for the definition and delivery of the UK commercial marketing plan in line with over-arching business objectives. A key focus of the role was acquisition and retention activity to architects, designers, end users and other specifiers in order to drive commercial business in the UK. I utilised a variety of marketing activities both on and off-line in order to fulfil this objective. These included:• Managing a programme of events, exhibitions and trade shows to generate new business and brand awareness. • Provide support to the UK commercial sales team in the provision of marketing information and tools to support their roles.• Identify opportunities for new commercial case studies, manage the process of obtaining project information and client feedback, arranging location photo shoots and delivery of new material across all commercial sectors to support new business acquisition activity. • Delivery of campaign activity including advertising, PR, email and direct mail to promote the features and benefits of their products. A key part of this was management and liaison with external suppliers including print, digital, PR and creative to ensure projects are delivered on time, on brand and within budget.• Manage new product launch activity including sales team training, production of new collateral and work with colleagues across the business to ensure that marketing activity is delivered to the best outcome. • Maintain and update the website in conjunction with offline marketing activity. Develop and manage all commercial social media activity. Produce and publish blog posts in line with key messages and product launches. • The development of marketing literature to support the commercial business.• Provide reporting and analysis of marketing activity to demonstrate return on investment and assist with future planning and budgets.• Communicate the commercial marketing activity to the wider business.

Droitwich, Worcestershire

As Offline Marketing Lead I was a key part of AKWs multi-channel marketing team tasked with shaping the future of marketing at AKW. I took the lead for all offline marketing projects, campaigns and initiatives. I worked very closely with the Online Marketing Lead to manage all aspects of the customer contact strategy from segmentation through to the final reporting and analysis of campaigns. Responsibilities included:• Creation of all marketing campaigns.• ‘Nose to tail’ planning and attendance of full events calendar • To conduct post event reviews with the Marketing and Product Managers• Development and updating of all printed collateral.• Working with the PR Agency and internal staff to ensure all PR activities are in line with the business objectives.• Support the Online Marketing Lead with digital activities that are integral to campaign activity by updating website content, social media channels and ecommerce.• Management of external agencies and suppliers to ensure their work is delivered to the right quality, on schedule and within budget.• Support the Area Sales Managers with their key accounts.• Continually analyse performance of campaigns to optimise results and maximise lead flow.• Communicating the commercial marketing activity to the wider business.• Management of new product launch process• Establish and fully define key product benefits and communicate the appropriate messages • Production of sales tools for product launch such as product samples, product displays & merchandise• Producing sales information and data analysis to support new product launches to the market. Including competitor benchmarking & analysis and channel & sector monitoring.• Establishing cross sell strategies and targeted promotions to improve product portfolio performance with key customer groups• Create and deliver key customer presentations, CPD presentations and group seminars.

Redditch & Worcestershire

Response Officer

Business Management & Information Systems

Education record