Marketing Project Manager
Golden, Colorado, Us
Marketing project manager with extensive experience in the customer journey, client-centric based web design and development, email marketing, video campaign production and promotion, analytics & frameworks, and developing print assets to align marketing, and sales goals. Developed and implemented growth-driven SEO, SEM, and PPC programs and campaigns to improve lead conversions and ROI for domestic and international web properties. Achieved 26%+ growth rate in EU by targeting growth in the UK, France, Germany, and Spain. Hands-on experience working with Google Analytics, Adwords, Data Studio, SEOmoz, Smartling, SEMRush, and Trello. Current focus and responsibilities include marketing strategy, international market growth, project management, website globalization and localization, search engine marketing strategy, SEO program development, content development, analytics tracking, and reporting, and PPC campaign management.Core Experience - Analytics implementation and management - Paid search campaign development, execution, and optimization - Project management tool implementation - Web and graphic design management - Smartling localization management and execution: translation and content localization management - Budget forecasting and management Analytics Management - Tasked with discovering regular conclusions through analysis and experimentation to define and meet core business goals. - Leveraged site data to create initiatives and lead data projects to better and understand our audience, content, and product offerings within our various markets. - Effectively distill analytical results down to concise summary and present actionable insights. - Build and maintain dashboards, reports, and tracking metrics to monitor the performance of our 23 web properties. - Seek innovative ways to improve the analytical framework and contribute to sales and technical strategy discussions.
