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I am a transformational marketing, innovation, and business growth leader leveraging over 20 years progressive experience, in the building materials industry, with P&L accountability and budget oversight. I develop and execute game-changing strategies and solutions that remarkably impact the top and bottom line. As a business turnaround expert, new market developer, and hyper growth specialist, I generate new revenue streams and develop high performance teams to successfully penetrate and grow new market segments.As a pragmatic visionary, I help companies create performance-based solutions that directly align with corporate objectives and exceed all metrics and goals. Providing multi-level support, with the freedom to innovate, I build and develop diversified teams to achieve unprecedented levels of success in the highly competitive marketplace.SPECIALITIES: Global Marketing Strategy Development, Sales, Business Development, Pricing, Brand Management, Customer Acquisition, Customer Retention, Customer Service Management, Market Research, Analytics, Metrics, Contracts, Negotiations, Project Management, Financial Management, P&L, Budgets, Forecasts, Vendor Management, Product Management, Go-to-Market Strategies, Business Process Improvement, Organizational Development, Staffing, Coaching, Mentoring, and Team Building
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Business ConsultantNeroshieldLinden, Tn, Us -
Director Of Sales- Rise Building ProductsCertainteed Feb 2024 - PresentLinden, Tennessee, United StatesAs the leaders in light and sustainable construction with a firm commitment to sustainability and carbon neutrality, Saint-Gobain and CertainTeed are the perfect partner for RISE Building Products. We look forward to working with the entire Saint-Gobain team to increase our capacity and deliver quality, sustainable products for our customers. -
Vice President Sales And MarketingRise Building Products Aug 2022 - Feb 2024Tennessee, United States -
Operating AdvisorRonin Equity Partners Oct 2021 - Jun 2022Linden, TnBusiness development in acquiring niche manufacturing companies -
Director Of Brand IntegrationDo It Best Corp. Jan 2021 - Jul 2021Fort Wayne, Indiana, United StatesBased in Fort Wayne, Ind., Do it Best Corp. is the only U.S.-based, member-owned comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales nearing $4 billion, Do it Best Corp. serves thousands of member-owned locations across the United States and in more than 50 other countries -
Vice President Sales MarketingArcitell Llc Apr 2018 - Jan 2021Greater Nashville Area, TnArcitell, LLC manufacturers innovative claddings for the construction industry. Qora Cladding is our first product line designed for residential construction and residing. Qora Cladding faithfully replicates the aesthetics of traditional materials like stone, brick and cedar shingles and installs like siding. Qora cladding reduces both installation time and material weight compared to traditional materials. Find out more at www.qoracladding.com -
Vice President Of Growth And InnovationLouisiana-Pacific Corporation Jul 2015 - Feb 2018Greater Nashville Area, TnBuilt a new strategic platform and created company-wide competencies in growth and innovation. Recruited/developed top talent and institutionalized stage/gate process for new product development. Established key relationships with leading technology vendors. Key Contributions and Accomplishments:- Led high-performance teams to generate approximately $16M of new product revenue in 2016 and $20M in 2017.- Played integral role in achieving a 3% mix improvement on $2B in sales, within… Show more Built a new strategic platform and created company-wide competencies in growth and innovation. Recruited/developed top talent and institutionalized stage/gate process for new product development. Established key relationships with leading technology vendors. Key Contributions and Accomplishments:- Led high-performance teams to generate approximately $16M of new product revenue in 2016 and $20M in 2017.- Played integral role in achieving a 3% mix improvement on $2B in sales, within three years, driven by the cultural transformation to profitable growth.- Drove $2M in first year revenue by successfully launching three disruptive new products and developing two new end user markets.- Realized $20M in tax credit savings by effectively leading two R&D tax credit projects.- Led a strategic corporate reset project, creating new corporate agenda and management model while reorganizing the corporate group to launch two new product categories for exteriors. Built the foundation for an incremental business unit. Show less -
Director Of Business MarketingLouisiana-Pacific Corporation Nov 2012 - Jun 2015Greater Nashville AreaServed as a key member of the strategic and operational teams to ensure proper execution of sales, marketing, production, inventory, logistics, and customer service efforts. Led multiple cross-functional teams to drive sales, marketing, export, and Six Sigma initiatives. Institutionalized P&L accountability across all sales and marketing teams to maximize demand creation campaigns.Key Contributions and Accomplishments:- Grew business from $450M (2012) to $700M (2015) by effectively… Show more Served as a key member of the strategic and operational teams to ensure proper execution of sales, marketing, production, inventory, logistics, and customer service efforts. Led multiple cross-functional teams to drive sales, marketing, export, and Six Sigma initiatives. Institutionalized P&L accountability across all sales and marketing teams to maximize demand creation campaigns.Key Contributions and Accomplishments:- Grew business from $450M (2012) to $700M (2015) by effectively leading teams to exceed goals and objectives, including EBIT, ROCE, market share, and pricing.- Achieved record market share and margins for the siding line, within three years, by instituting a new business development organization to fully access residential construction, repair/remodel, and outdoor storage structure markets.- Doubled and tripled EBIT for the siding line, within four years, by creating a high-performance sales and marketing organization.- Effectively managed a direct spend budget of $13M with a staff of 22.- Strategically upgraded the customer base, maximizing long term margins while optimizing production, after implementing and leading organization through an allocation process.- Drove multimillion dollar incremental revenue by forming a new business segment in the AEC/light commercial segment.- Led multiple large customer negotiations including program and contract agreements, price increases, and rebate negotiations.- Spearheaded numerous continuous improvements in inventory management, logistics, sales analysis, and marketing spend. Show less -
Business Marketing ManagerLouisiana-Pacific Corporation Jun 2006 - Nov 2012Greater Nashville Area, TnPromoted to lead the marketing initiatives with a record of increasing responsibility and significant financial results. Led a $450M division and a staff of 18, overseeing a budget of $10M.Key Contributions and Accomplishments:- Tripled market share and price appreciation of 45%, for the flagship product line, by driving a culture of profitable growth.- Doubled market share and increased price 21%, within three years, by repositioning a struggling secondary line.- Led model to… Show more Promoted to lead the marketing initiatives with a record of increasing responsibility and significant financial results. Led a $450M division and a staff of 18, overseeing a budget of $10M.Key Contributions and Accomplishments:- Tripled market share and price appreciation of 45%, for the flagship product line, by driving a culture of profitable growth.- Doubled market share and increased price 21%, within three years, by repositioning a struggling secondary line.- Led model to annually deliver over 22% ROCE through a low market cycle.- Increased key brand metrics to by 11% within two years. - Realized a 25% market share gain after acquiring management responsibilities for the moulding line.- Achieved 12:1 returns through Lean Six Sigma projects in supply chain and marketing.- Significantly enhanced customer satisfaction levels and group productivity after acquiring and centralizing three key customer service functions. Show less -
Brand ManagerLouisiana-Pacific Corporation Jan 2004 - Jun 2005Greater Nashville Area, TnServed as the architect of a sustainable business model to drive hyper growth. Key Contributions and Accomplishments:- Earned Best Marketing Program Award (2005) for the Athlon Program and Best Business Strategy Award (2004), Siding Strategy.- Drove 12% annual share gain for $400M division and delivered over 30% annual ROCE through high market cycle.- Staffed, built, and developed a marketing team of four overseeing a $6M budget.- Entrusted to directly serve key executive… Show more Served as the architect of a sustainable business model to drive hyper growth. Key Contributions and Accomplishments:- Earned Best Marketing Program Award (2005) for the Athlon Program and Best Business Strategy Award (2004), Siding Strategy.- Drove 12% annual share gain for $400M division and delivered over 30% annual ROCE through high market cycle.- Staffed, built, and developed a marketing team of four overseeing a $6M budget.- Entrusted to directly serve key executive level clients on long-term agreements including pricing, supply, and cooperative advertising campaigns. Show less -
Associate Brand ManagerLouisiana-Pacific Corporation Mar 2003 - Dec 2003Greater Nashville Area, TnLed the brand management initiatives, implementing the fundamentals for a successful business model.Key Contributions and Accomplishments:- Assumed full marketing responsibilities for a $250M line within four months of hire.- Earned Best Leverage-able Marketing Insight Award (2003), Big Builder Strategy- Successfully reversed price decline after revamping the marketing programs.- Led the efforts for a full office relocation including staff recruiting and product… Show more Led the brand management initiatives, implementing the fundamentals for a successful business model.Key Contributions and Accomplishments:- Assumed full marketing responsibilities for a $250M line within four months of hire.- Earned Best Leverage-able Marketing Insight Award (2003), Big Builder Strategy- Successfully reversed price decline after revamping the marketing programs.- Led the efforts for a full office relocation including staff recruiting and product allocations.- Significantly improved end-user conversions by implementing high-level field-based marketing programs. Show less -
Marketing ManagerCertainteed Corporation Nov 1997 - Feb 2003Joined company as a territory manager and was promoted to marketing manager within three years. Increased share of vinyl siding line by effectively leading multiple marketing programs. Instrumental in sourcing new vendor for injection molded product line. Consolidated three siding brand programs resulting in increased savings and marketing efficiency. In previous territory manager role, grew sales 18% CAGR within two years and drove national account, pro-retail lumberyards, and… Show more Joined company as a territory manager and was promoted to marketing manager within three years. Increased share of vinyl siding line by effectively leading multiple marketing programs. Instrumental in sourcing new vendor for injection molded product line. Consolidated three siding brand programs resulting in increased savings and marketing efficiency. In previous territory manager role, grew sales 18% CAGR within two years and drove national account, pro-retail lumberyards, and builder/contractor sales. Trained new territory managers.Earned Joe Rombach Excellence in Selling Award (1999) and Rookie of the Year Award, 1998. Show less -
Territory ManagerUniversal Forest Products Jun 1996 - Oct 1997Norfolk, Virginia AreaLed the sales efforts for pressure treated lumber and specialty products. Grew sales 15% within one year and drove new product launches at Lowes and pro-retail lumberyards. Realized a 3% increase in price, with largest customer, due to exceptional service record.
Benjamin Skoog Skills
Benjamin Skoog Education Details
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Marketing -
Executive Leadership -
Mahler Leadership InstituteOrganizational Leadership -
Center For Creative LeadershipLeadership Development Program -
Center For Creative LeadershipLeading The Organization For Impact
Frequently Asked Questions about Benjamin Skoog
What company does Benjamin Skoog work for?
Benjamin Skoog works for Neroshield
What is Benjamin Skoog's role at the current company?
Benjamin Skoog's current role is Business Consultant.
What is Benjamin Skoog's email address?
Benjamin Skoog's email address is be****@****aol.com
What is Benjamin Skoog's direct phone number?
Benjamin Skoog's direct phone number is (615)-986*****
What schools did Benjamin Skoog attend?
Benjamin Skoog attended Michigan State University, Belmont University, Mahler Leadership Institute, Villanova University, Grand Valley State University, Center For Creative Leadership, Center For Creative Leadership.
What skills is Benjamin Skoog known for?
Benjamin Skoog has skills like Strategy, Leadership, Pricing, Strategic Planning, New Business Development, Building Materials, Marketing, Marketing Strategy, Negotiation, Product Management, Account Management, Sales Management.
Who are Benjamin Skoog's colleagues?
Benjamin Skoog's colleagues are Keith Williams, Todd Herkins, Sherard L, Denise Buck, Brian Awrey, James Campbell, Sylvain Marotte.
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Benjamin Skoog
Industry Certified Spray Foam And Coatings Roofer, Spray Foam Insulator, And Project Manager. 20+ Years Of Industry ExperienceSpokane-Coeur D'alene Area -
Benjamin Skoog
Chicago, Il2whiting-turner.com, weitz.com5 +163088XXXXX
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2arcadis.com, optimizely.com
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