Benjamin Smidt, Ma Email and Phone Number
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Award-winning marketing executive and digital native with a growth mindset. Proven digital marketing innovation expert for 10-figure companies. 15+ years of hands-on experience in global business leadership, data analytics, automation and expertise in marketing strategy, demand generation, social media, branding, media planning, content development, and paid strategies.I enjoy asking the questions that spark imagination and create dialogue for positive change. ★ I connect the dots that others don't, and solve the puzzles other people won't► 2022 & 2023 Tech100 Award Recipient► Named 2020 NMP 'Most Connected Mortgage Pro'National keynote speaker to a variety of audiences (B2B, B2C & B2B2C) on topics of digital marketing, digital innovation, social media marketing (SMM), search engine marketing (SEM) and how to reach millennials.► I help customers have great digital experiencesAs a master's prepared marketer, I maintain the highest standards. I think analytically about concepts to effectively problem-solve situations. My comprehensive marketing strategies are always focused on the customer experience (CX) and a positive user-experience (UX). 30,000+ Individuals Trained215+ Speaking Events (various industries)105+ Corporate Companies Trained45+ Industry Publications Written35+ Associations / Orgs Educated► LinkedIn Social Selling Index (SSI) 84 | Top 1% Network SSI Rank My strategic approach to digital marketing is based in a data-driven marketing mindset, that complements our content marketing strategies with influencer marketing leveraged to exceed expectations.► Described as a ‘Digital Unicorn’ 🦄 MBTI Type: INTJDiSC Profile: CDSPECIALTIES:Digital Technology, Digital Strategy, Content Creation, Digital Marketing, Paid Social Strategy, Customer Experience, Programmatic Advertising, Brand Strategy, Innovation, NFTs, Demand Generation, Owned Media, Earned Media, Paid Media, Shared Media, Robotic Process Automation (RPA), Inbound Marketing, Web Design, Data Analysis, Media Relations, Project Management, Visio, Infusionsoft, Keap, Product Management, ABM, DAM, CMS (WordPress, Sitecore) LMS (Kajabi), UX, SMM, Strategic Planning, Marketing Automation, (Marketo, Pardot) Workfront, Asana, Multimedia Producer, Data Miner, Media, Social Media, CRM, (Salesforce, HubSpot) PPC, SMO, Digital Communication, Self-Starter, Building Relationships, Webinars (WebEx, GoToWebinar, Zoom) Mentor, SEO, SEM, Content Marketing, Business Development, Writer, Email Marketing, Google Ads & Analytics, Data Studio, Online Media, Midwestern Work Ethic
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Director Of Marketing - Digital ServicesCla (Cliftonlarsonallen) Mar 2024 - PresentUs► Leads marketing for CLA’s Digital Services. (+9,000 employees)
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Strategic AdvisorUplist Mar 2024 - Present -
Chief Marketing OfficerUplist Jul 2023 - Mar 2024Uplist's award-winning technology suite offers a powerful combination of real-time data and automation designed to streamline workflows, enhance client engagement, and drive revenue growth for mortgage and real estate professionals
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Principal: Digital Consultant & SpeakerHummingbird Digital 2001 - PresentMilwaukee, Wi, UsDescribed by clients as a ‘Digital Unicorn’ 🦄 At Hummingbird Digital, we believe in the power of agility, precision, and creativity—just like the hummingbird.:: A FEW PAST CLIENTS ::Mortgage Professionals of America (MPA), ESPN, Mortgage Bankers Association (MBA), Sports Illustrated, CNN, Newsweek, Topps, Getty Images, MSNBC, UFC, Washington Post, Harley Davidson, Marquette University, L.A. Times, Fighters Only, USA Today, HousingWire -
Vp Digital Strategy & InnovationFairway Independent Mortgage Corporation Oct 2020 - Jul 2023Madison, Wi, Us► Drives digital transformation and innovation to delight customers. (+10,000 employees)Marketing executive for the 5th largest lender in U.S., overseeing Digital Team (Web / Martech / LeadGen / Products / Social / Content)► 2022 & 2023 Tech100 Award RecipientHome.com NFT Project 🏠• First in the mortgage industry • Secure a custom NFT of your homeHomeownership Insights Podcast 🎙️• Named one of Apple’s fastest growing podcasts (2022)• Leading B2C homeownership podcast • Fairway.com/PodcastFairway.com 🖥️ [Award-Winning]• First to market innovation with user id technology & sticky code to increase leadsHomeownership Hub 📖• +500 consumer-focused articlesRobotic Process Automation (RPA) 🤖• Enterprise automations to grow business efficiency• Identify manual processes and deliver automations to reduce corporate spendFairway Marketing HUB 🚀 [Award-Winning]• Creation of exclusive internal-only 24/7 LMS training platform• +1 Million pageviews (less than 1 year)• +100 Courses / +750 Videos• 5,500 members• Content HUB with +250 downloadable assets -
Digital Strategy DirectorMgic Sep 2018 - Oct 2020Milwaukee, Wi, Us► Directs digital strategy across the corporate enterprise. (+1,000 employees)Additional Primary Responsibilities Include:— Define, assess, analyze and measure corporate digital strategies— Develop and execute Account-Based Marketing (ABM) strategies— Define forward-looking business strategies related to digital technology— Develop strategic partnerships for business growth— Design and deliver program strategies to aid Field Sales opportunities with customers— Develop and execute Programmatic advertising tactics (DSPs, DMPs)— Provide data analysis for executive review to aid business decisions— Create artificial intelligence (AI) guided marketing strategies— Design & execute Voice Marketing strategies — Develop and execute Proximity Marketing / Beacon Technology strategies (B2B / B2C)— Collaborate with cross-functional teams to drive new initiatives (Internal / Sales / NAMs) -
Digital Marketing Program ManagerMgic Feb 2014 - Sep 2018Milwaukee, Wi, Us► Responsible for company's overall comprehensive digital marketing strategy. New position created to spearhead company's overall digital marketing strategies related to product & program marketing rollouts. This included website development, vision on content marketing creation, video, data analysis & analytics, email strategy, social media optimization (SMO), mobile app development, PPC / CPC, campaigns, SEO enhancements, and management of advertising strategy that boosted brand awareness, lead generation and created demand generation.Additional Primary Responsibilities Include:— Manage digital team of marketers (Team of 12)— Lead vision for digital marketing strategy— Directs multiple comprehensive website strategies & development (B2B & B2C)— Development of strategic digital transformation plan— Oversee social media direction for the company— Develop digital marketing strategy for digital products / properties— Develop comprehensive strategies & execute roadmap activities for multiple websites— Manager of corporate digital and print advertising budget— Define digital marketing policies and procedures— Manager of PPC budget & strategy [prospecting retargeting programmatic]— Increase brand awareness and improve user experience (UX)— Director of SEO and SEM strategyKEY ACCOMPLISHMENTS:• 88% reduction in total advertising spend with a 1305% increase in ad CTR• 6 social media promotions executed each w/ quadrupled growth results• Reduced average CPC on digital ads by 90%• Avg. CPA reduced by 175% for targeted accounts• 227% increase of total Time on Page (T.O.P) by leveraging targeted campaigns• Targeted value-add CVR above 65%• Built multiple websites to rank Page 1 / Spot 1 for target SERPs on Google• +3500 net new leads to company in 5 months• Social media follower count up by +600% (YoY) across all platforms (no paid ads)• Increased web traffic to MGIC Connects (blog) by +500% (YoY)
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Contributing WriterCmswire 2014 - 2019San Francisco, California, UsCover topics of social business, customer experience management (CXM) and social media.---CMSWire.com is a popular B2B publication produced by Simpler Media Group, Inc. We speak to CIOs, CMOs, and marketing and information managers who are concerned with the optimal use of their organization's digital information. -
Global Operations ManagerPicturepark Content Systems Oct 2016 - Mar 2018Buchs, Ch[Contract] Regions: Americas, EMEA & APACGlobal Operations Manager for Picturepark’s DAM Guru Program. Working daily to manage all global operational system and database logistics across 5 continents (regions: Americas, EMEA & APAC). DAM Guru Program is the leader in connecting the best digital asset management (DAM) professionals worldwide. -
Global Marketing Program ManagerPicturepark Content Systems Feb 2014 - Oct 2016Buchs, Ch[Contract] Regions: Americas, EMEA & APACGlobal Marketing Program Manager for Picturepark’s highly successful DAM Guru Program. Working daily to connect +1000 of the best & brightest digital asset management (DAM) professionals worldwide. (regions: Americas, EMEA & APAC)
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Global Marketing Program ManagerPicturepark Content Systems Jan 2013 - Feb 2014Buchs, Ch► Responsible for the successful management of multiple global marketing programs across 5 continents (regions: Americas, EMEA & APAC)KEY ACCOMPLISHMENTS:• Secured most successful marketing webinar in company history. Increased leads by 300%• Rebuilt company’s multilingual global CMS. Increased web traffic by 200%• Established AdWords global strategy. Increased target conversions by 600% • Strengthened social engagement by 100% in 6 months through targeted campaigns• Developed the #LearnDAM Global Education Initiative [conceived • created • cultivated]• Manage global teams and operational logistics across 5 continentsWorking directly with the VP of Global Marketing, within a remote-based global marketing team, to increase brand awareness and ensure effective project management worldwide. Responsible for global paid strategies. Includes management of all social accounts and campaigns with strong experience establishing a clear vision for media integration and social engagement through use of digital, print and multimedia productions. A strong leader for digital marcom projects that fulfill the needs of a socially sound business and optimizes online business strategy to foster excellent communication through social technologies.Managing all global localization logistics, website content updates, CRM software, SEO / SEM strategies and press releases. Successfully manages and develops global Google Adwords and Analytics campaigns to strengthen the reach of the Picturepark brand. Ability to envision, design, develop and create multiple automated marketing email campaigns, and provides program process documentation and flow charts to global team members.
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Contributing WriterHousingwire 2014 - 2016Irving, Tx, UsHousingWire is the nation's leading independent source for news, commentary and analysis covering the entire mortgage banking and financial markets. -
Digital Media Lead | Digital Asset Manager | Instructor | PhotographerMarquette University May 2007 - Jan 2013Milwaukee, Wi, UsA highly versatile and detail oriented digital communication expert with extensive work dealing in digital asset management systems (+125,000 assets DAM), communication management, University archiving, studio setups, digital technologies, document securities, retouching final product and assessing quality control. Working within the Instructional Media Center of Marquette to meet online and printed University digital production standards (end-to-end processes). An award-winning photographer, who has the ability to uniquely collaborate with a variety of University departments to create concepts that fit marketing and promotional materials. Comfortable in classroom and online teaching environments both within and outside Marquette's Center for Teaching and Learning.Responsibilities include inception to completion project management; coordinating, directing, shooting and post-production of multiple projects, products, clients and visual assets for the University. Fielding digital asset inquires across the University for a variety of clients. Experience generating and managing multiple CMS databases. A successful 5-year track record of lecturing, teaching and training students and faculty. Working one-on-one with staff to improve educational processes and media strategy related to communication, photography, asset management, video and multimedia. Efficient and proficient in HDSLR technology and post-production work dealing with Extensis Portfolio, Photoshop, Lightroom, Audacity and Final Cut Pro. Accountable for the improved skill sets and knowledge of department co-workers. Manage and serve as mentor to student workers. -
Contract PhotographerAssociated Press Jan 2004 - Jun 2012New York, Ny, UsDirectly coordinated with company headquarters to respond to photographic requests in and around Milwaukee area. Working as a photographer for the Associated Press to secure high quality imagery while maintaining the highest level of journalist integrity. Major events include MLB Playoffs, NBA, NFL and presidential campaigns. Ability to efficiently work under extremely tight deadlines. -
Visual Journalist | Media Specialist | Multimedia ProducerHighlands Today / Tampa Tribune Newspaper Jun 2005 - Jun 2007Richmond, Va, UsUse of strong communication skills to successfully document the visual life and events of the people and personalities in the greater Tampa area. Worked directly with reporters and newsroom staff to coordinate stories, photo shoots and multimedia projects for the newspaper; generating interesting and visually stimulating news and multimedia content on a daily basis. Consistently exceeding image goals and standards for excellence, while maintaining strong journalistic integrity. -
Designer | Picture Editor | Photographer | WriterThe Badger Herald Jan 2001 - Jan 2005Madison, Wi, UsLargest award-winning, 100% student run, newspaper in Wisconsin with 20,000 circ. daily
Benjamin Smidt, Ma Skills
Benjamin Smidt, Ma Education Details
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Marquette UniversityDigital Communication And Media/Multimedia -
Mit Sloan School Of ManagementDigital Marketing Analytics
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University Of Wisconsin-MadisonAnd Related Programs
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Marquette UniversityDigital Storytelling
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Marquette UniversityProfessional Communication
Frequently Asked Questions about Benjamin Smidt, Ma
What company does Benjamin Smidt, Ma work for?
Benjamin Smidt, Ma works for Cla (Cliftonlarsonallen)
What is Benjamin Smidt, Ma's role at the current company?
Benjamin Smidt, Ma's current role is Advisor • Digital Strategy • Digital Marketing • Speaker • SEO Expert.
What is Benjamin Smidt, Ma's email address?
Benjamin Smidt, Ma's email address is be****@****ail.com
What is Benjamin Smidt, Ma's direct phone number?
Benjamin Smidt, Ma's direct phone number is +160821*****
What schools did Benjamin Smidt, Ma attend?
Benjamin Smidt, Ma attended Marquette University, Mit Sloan School Of Management, University Of Wisconsin-Madison, Marquette University, Marquette University.
What are some of Benjamin Smidt, Ma's interests?
Benjamin Smidt, Ma has interest in Snowboarding, Craft Beer, World Travel.
What skills is Benjamin Smidt, Ma known for?
Benjamin Smidt, Ma has skills like Social Media, Digital Marketing, Seo, Media Relations, Digital Asset Management, Digital Media, Content Management, Blogging, Photography, Adobe Creative Suite, Photojournalism, Social Media Marketing.
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