The GAMURS Group is the leading esports, gaming and entertainment media network with an audience of 66M MAUs per month. We are a global digital company. At GAMURS I'm responsible for our programmatic monetization and all that encompasses across our 17 websites and associated channels. Equally happy updating an ads.txt file, implementing a new unit, monetizing a new channel, starting a new SSP deal, setting up a PMP, starting a new DSP deal, connecting via TAM, rolling out UID or any other area in programmatic which involves a 3 letter anacronym. Equally happy talking to a person, translating anacronyms and booking campaigns which are fulfilled programmatically. Like data, love customers.

Founded a business which provides consultancy on a project basis in advertising, marketing, sales, media, recruitment, adtech, martech and programmatic.

As the Commercial director I was responsible for portfolio management (acquisitions, launches and disposals), all commercial legal matters, setting and executing the future commercial strategy of the business. This included pricing, forecasting, reporting and selling.

Helped the ADG group (Australia's largest specialist healthcare media group) relaunch and go to market with their job board. The project consisted of hiring, training and coaching the sales team. Constructing and executing the sales strategy. Ensuring the relaunched product was effective and marketed well. The project was a success with YOY revenue growth, ahead of budget, huge increases in user metrics and the team well placed with good momentum.

• Re-invigorated core display sales by giving our first party data utility, building new products and training & coaching every member of the sales team. This resulted in an increase of sales of 130 % YOY and aligned display with our core business objectives. • Successfully launched a trading desk using the Double Click stack (DBM, DCM, DFA, GA 360) which generated a better ROI on marketing spend and a new product for the organization to sell. • Optimized third party revenue via partners and data monetization. I worked with a display partner Stream Amp, and other organisations such as Google, Air BnB, Prudential, Talent Inc. Bank of England, Live Ramp.• Maximized revenue opportunities across the business, by using selected Martech, adtech and programmatic platforms (DSP, SSP, DMP).• Procured and rolled out a data management platform (DMP) and dynamic creative solution (DCM) generating positive ROI 3 months after purchase. • Moved our trafficking function in-house. This involved rolling out DFP and building the team of traffickers.• Worked closely with the marketing team and suppliers to optimize our annual media spend. • Worked on our “market growth” project which used data to bench-mark our performance, analysed the stock (jobs) and flow (applications) to dictate our future growth areas, deployment of marketing budget and content acquisition strategy.A member of the leadership team, commercial development group, innovation unit (Monday Labs) and a number of company steering groups.

• I built, launched and scaled Reed Commercial to become the content leader, profitable and the second most visited site in the UK franchising market, in 14 months. • Liaised with project leads, start-ups, the core business and stake holders.• Responsible for creating a start-up culture, the working environment, values and offering coaching and mentoring to the team and projects in the incubator, MondayLabs.

• Helped divest the business to private equity in 2013 for an 8 figure sum.• Successfully migrated existing business units to new digital revenue streams. Grew both revenue and profit. • Founding director of Catch, our digital division, which grew from zero to $60m in three years and 200+ team members. • Successfully scaled the online existing digital business from $400k to $8m in 3 years by specifying and building a scale able common code base platform.• Launched Emedia scaling to $2.5m+ and profitable in 18 months. • Managed all areas of the business including strategy, business planning and financial responsibility. Led a number of cross functional teams including Sales, Marketing, Product, Development, Content, Customer Service, Production and Managers.• Overall responsibility for Sales development, training, recruitment and talent mapping across the entire business. • Member of the executive team building the vision, culture and strategy. • Successfully launched over 15 new products. I held a number of roles at this business including Director of vertical markets, Online Director and Online Business Director. RBI was Australia’s largest business to business media company with 60% of its income from digital businesses.

Business manager for all facets of a multi channel media unit. Responsible for strategy, P&L and the overall operation. Group comprises of approx. 100+ employees, sales, content, lead generation, tech development, production and marketing professionals. Numerous products spanning traditional magazine publications, community sites, lead generation model's, events, award programmes. Highlights include helping to build the number 1 mining site globally, launching Emedia Australia, leading the industry groups in Franchising, Manufacturing, Mining, Hospitality, Architecture & Building and Agriculture whose talented teams dominated many channels. Role across RBI operating divisions including Catch.