Benson L. Email & Phone Number

Singapore

Senior Brand Marketing Manager with a passion for crafting compelling narratives and driving brand excellence. With a proven track record of delivering impactful campaigns, I thrive on blending strategic insights with creative innovation to captivate audiences and achieve business goals.My expertise spans the full spectrum of brand management, from developing comprehensive marketing plans to overseeing multi-channel campaigns. My creative flair and meticulous attention to detail shine through in crafting memorable brand experiences that leave a lasting impact. By analyzing market trends, conducting competitive research, and harnessing the power of consumer feedback, I ensure brands stay at the forefront of their industries.

Singapore

Responsible for Sales and marketing development within the S.E.A region. Maintained quality service for all existing customers, expanded relationships, monitored relationship profitability and drove revenue growth.•Work and collaborate with different teams including product management, engineering and sales teams to analyze and identify our products, strengths and differentiators.•Conduct competitive and market research to optimize our product fit and competitiveness in the market.•Develop a regional pricing strategy that maximizes profits and market share.•Ensure that Sales has the necessary information and collateral to drive growth by developing sales tools including literature, marketing collateral, demo kits, sales collateral and presentations.•Take charge of the digital marketing team to ensure consistent messages on various media, improve SEO & SEM strategy.•Generate leads and cold calling prospective customers & manage using Hubspot•Build a network of distributors & partners within a given region.•Nurturing and developing relationships with key customer accounts•Attending face-to-face meetings with clients, participate in conference and industry events•Providing specialist advice on the products and/or services you’re sellingKey Accomplishments:Successfully opened Latin-America marketAttended Business matching seminar conducted by ESGAchieved 120% of yearly sales target

Singapore

Spearhead all marketing communication, including leads generation, marketing expenses, and new product launch.•Lead the development and implementation of Brand’s marketing strategy and create new blogs & film new video content.•Manage SEO, SEM strategy to gain more visitor to website•Support sales team & distributor network by developing product related communication assets and technical information, including point of sales materials, demo tools, etc.Key Accomplishments:Successfully implemented HubSpot CRM to do account-based marketing to automate the lead generation process.Revamped the website with new logo & looksCreated new video content with high success rate

Singapore

Complex multifaceted role encompassing business development, direct selling, market penetration, marketing and finance management functions for the Asean region in a startup environment, in support of an operationally efficient and profitable environment. Fully responsible for driving the company’s strategy and all marketing activities for the events, campaigns, roadshow, etc.•Manage Malaysia, Thailand, Vietnam & Indonesia local offices sales & marketing effort.•Developed and implemented digital marketing plans incorporating SEO optimization on articles for the website•Collected business requirements at all levels to set effective policies and make strategic decisions•Organised RGBLINK new product launch, 2018 & 2019.•Participated in Broadcast Asia & infocomm Singapore.

My job responsibility include managing and formulating the European/middle east countries traditional marketing, digital and social media marketing and marketing related claims by working closely with various country sales teams, press agencies and regional support team.

Responsible for marketing of brands like,Plantronics, Ultimate Ears, SHURE, BELKIN and Samsung MP3 in Singapore and it included purchase and inventory management. Increased sales figure by 200% for Plantronics from 2008 to 2010Promoted to Asst Marketing Manager on Sept 2008Promoted to Senior product manager on Feb 2008Increased sales figure for SHURE by a significant 600% during 2007- 2009Head speared the marketing team in Ban Leong to develop Web 2.0 marketing strategy which include revamping of website and implementing social media tools.

Selling of mobile computing peripherals to existing account at Sim Lim SQ and Funan IT mall. Responsible for market development and open new account. Successfully gained new account like M1, Harvey Norman, and Courts.

Distribution of Kids education CD-ROM to the supermarket sector like NTUC Fairprice, Cold Storage, Giants, Carrefour and also some of major outlets like Takashimaya, John Little, etc.Attended numerous seminars and workshops held by respective supermarket chain.

handling middle east countries in selling Networking switches and router to local distributor.

Bachelor Of Arts (Hons), Marketing Management; Mis

Advanced Certificate, Training And Assessment

Diploma, Marketing Management

O Level, General