Marissa Benson Email & Phone Number

Menlo Park, Ca, Us

-Supports the centralized brand review process used for company-wide governance and requests on all brand campaigns & programs across company’s consumer and business verticals -Works cross-functionally on an average of 30+ projects weekly, including high-vis campaigns with reach of 1M+ and budgets of $20M+, to ensure brand guidelines are accurately implemented in campaigns & programs-Helps manage brand strategy related communications and stakeholder engagement to preserve the integrity of the brand’s core elements and objectives in external and internal communications

San Francisco, California, Us

-Created the SEO content strategy and tracked traffic & conversions for the company blog through Google Analytics, resulting in a 24% increase in organic traffic YOY -Built strategy behind company’s 360 marketing campaigns and worked closely with key internal stakeholders to increase brand awareness & acquisition-Planned and executed a multimedia shoot to build a new asset library for use on digital platforms and paid ads, including creating the creative brief, shot list, run-of-show, and contracting of the photographer, videographer and models

San Francisco, California, Us

-Led and strategized all influencer, brand ambassador and content syndication partnership campaigns, including negotiation of contracts garnering a total reach of 24M & 386K engagements, an average CTR of 4% and an acquisition cost 60% lower than the most efficient company growth lever in activation months

San Francisco, California, Us

-Owned all elements of company's content strategies and production, including managing social media, influencer, brand guidelines and photo & video content-Worked cross-functionally with marketing, brand, and product teams to ensure content was aligned with overarching yearly & quarterly goals-Ensured the company's brand identity, style and voice are successfully executed across channels and campaigns

San Francisco, California, Us

-Managed new product launch programs and reformulations with the creation of detailed Global New Product Briefs, including product positioning, formula benchmarks, desired claims, packaging and pricing-Worked closely with the brand team to create a global go-to-market launch strategy and value-based promotional activities to support sales targets

San Francisco, California, Us

-Developed and executed social media strategies resulting in a follower growth of more than 50x on Instagram-Implemented and led influencer partnerships and integrations to expand consumer base, including the management of a large-scale, year-long brand ambassador program that helped to drive 23% of company's website traffic in activation months and micro-influencer program that accounted for an average of 42% of company's monthly reach on Instagram and Youtube-Led company influencer event planning and special event partnerships such as Generation Beauty by Ipsy

San Francisco, California, Us

Reno, Nv, Us

-Developed campaigns and social media strategies resulting in a follower growth of more than 750K on Instagram (growth during both roles at theBalm, 14 months)-Managed daily social media activities, including online advocacy, editorial writing, community-outreach efforts and promotions-Led the influencer outreach program and built an active brand ambassador network which helped to drive brand awareness and conversion

Reno, Nv, Us

-Effectively managed more than 20 open projects at a time, which included overseeing the full development of new color products from concept to launch-Assisted in refining formulas, colors, and specific claims-Coordinated the negotiation of MOQ's, lead times, and cost of goods with domestic and overseas suppliers & tracked the progress of each product's development stage-Developed marketing and internal training copy for mass retailers: Nordstrom.com, Kohl's, Belks, Superdrug UK, Asos, Amazon.com, Lulu's, Ipsy, and Birchbox

Reno, Nv, Us

-Established and maintained relationships with influencers-Assisted in the planning and execution of marketing and social media strategies for six product launches: Mr. Write Now, Balm Voyage 2, Balm Desert, Meet Matte Hughes, Manizer Sisters, In theBalm of Your Hand

Bachelor Of Science (Bs), Business Administration, Marketing Management

Esthetics Certificate, Aesthetician/Esthetician And Skin Care Specialist