Self-owned and operated online record store offering selection of over 200k+ new vinyl records. * Built back-end/front-end webstore and database to promote records from dozens of suppliers; launched and managed long-tail strategy paid/organic strategy to grow business to 10k+ orders annually in 5 years.* Identified, onboarded and transitioned cross-docking operations to 3PL partner, reducing inbound shipment time by 3+ days.

Transitionary short-term placements with growth marketing agency * Strategic placements with Hanna Andersson, Goop and other brands to revamp their digital marketing while brands were building new teams to support digital marketing/growth.

Owned operations, strategy and P&L for $100M Amazon category (musical instruments, art supplies and children’s products) in the Thrasio portfolio.* Defined product roadmap to improve category market share and customer experience;identifying strategic acquisitions to ‘buy’ rather than ‘develop’.* Overhauled supply chain operations for complex operational brands: transitioning tonew 3PL partners, new suppliers, and optimizing value chain; ultimately improvingbottom line profit for category by +30%.* Led large team of amazon brand/category managers through change-managementprocess as their roles and tools changed in focus and scope.

Drove turnaround of e-commerce brand optimizing channel mix and marketing efforts to target highest-value segments; tested new technologies and rebuilt relationships with arts and culture partners to drive longer term growth and brand equity.* Led three distinct marketing team: a channel marketing team focused on traffic, revenue; a product marketing team focused on B2B programs including a self-publishing platform, institutional buyers and affiliate partners; and a catalog/website team focused on product assortment, SEO, merchandising, conversion optimization and an in-house catalog tech stack to support a catalog of 2.5+ million titles.* Forecasted, budgeted, managed marketing operations for all online (SEO, PPC, email, social media, affiliates, etc.) and offline (tele-sales, events, direct mail, advertising, PR, etc.) sales/marketing channels with global mandate.* Analyzed highest value lapsed customer segments and identified opportunity to re- target and re-engage institutions with tailored marketing to churches, grade schools, universities and educators. Pitching opportunity to publisher partners to subsidize marketing campaigns as a co-op. Generating a 12X ROI in year one, and sustainable 8X ROI in subsequent years as we tested smaller CLTV segments like private music teachers and community organizations.* Scaled user acquisition and content generation for two-sided self-publishing music marketplace, transforming it into company’s largest growth engine worldwide; resulted in a 4X increase in user activation and sales ($1MM to $5MM in 2 years), prompting spin-off into stand-alone business unit.* Created diligence reporting and presented this reporting along with global marketing strategy and customer economics to board members and private equity principals of potential acquirers.

Evaluated SingUp’s marketing stack and technical integrations to determine change management plan to realign marketing team with effective tools and support to be effective.

Established and launched comprehensive digitally-focused global marketing/sales strategy; including up- skilling and re-aligning current resources, recruiting new roles, and transforming cross-border team org- structure into an effective collaborative B2C team.* Led change management process to re-align and re-train a distributed European salesand marketing team to be a commercially focused and digitally collaborative unit.* Brought fresh ROI driven approach to consumer marketing efforts, including replacingCRM with enterprise solution to measure sales and marketing efforts, ultimatelyimproving ROI on total marketing spend by 500%.* Analyzed localized co-marketing efforts and identified new cost-effective ways tostrengthen partnership with orchestras, music schools, and music organization to improve brand awareness and increase sales of new editions with the most influential buyers in each market.* Forecasted, budgeted, managed marketing operations for all online (SEO, PPC, email, social media, affiliates, etc.) and offline (tele-sales, events, direct mail, advertising, PR, etc.) sales/marketing channels with global mandate.* Consolidated web properties and referral traffic to launch two new eCommerce websites with innovative site features, including: digital products and a ‘Click & Collect’ program with revenue-share B2B model; ultimately improving traffic by +30% and doubling web conversion in year one.

Forecasted, budgeted and managed operations for largest revenue channel at Sheet Music Plus; established internationalization strategy, CLTV segmentation, and behavioral marketing program.

Managed vendor relationships for product meta-data, media assets, content and promotions.