AWARDS>>Global Entertainment Marketing Awards: TV/Streaming: 2024Bronze: Talent/Influencer Integration Using Social Media: Paramount+ Operation MoonshineAustralian Podcast Awards 2024Commercial Campaign of the year: Paramount+ Movie Marathon with Toni & RyanPromax ANZ Awards - 2024Gold: Most Innovative use of Social/Digital: Paramount+ Goat Takes OverSilver: Best Use of Social/Digital - Organic support: Paramount+ Goat Takes OverPromax ANZ… Show more AWARDS>>Global Entertainment Marketing Awards: TV/Streaming: 2024Bronze: Talent/Influencer Integration Using Social Media: Paramount+ Operation MoonshineAustralian Podcast Awards 2024Commercial Campaign of the year: Paramount+ Movie Marathon with Toni & RyanPromax ANZ Awards - 2024Gold: Most Innovative use of Social/Digital: Paramount+ Goat Takes OverSilver: Best Use of Social/Digital - Organic support: Paramount+ Goat Takes OverPromax ANZ Awards - 2023Gold: Best Use of Social/Digital - Organic support: Paramount+ Grease: Rise of the Pink Ladies Influencer MotorcadeGold: Most Innovative use of Social/Digital: Paramount+ Operation MoonshineSilver: Best Use of Social/Digital - Organic support: Paramount+ Undressed at Home with Australia’s Top InfluencersSilver: Most Outstanding Marketing Initiative: Paramount+ Operation MoonshineAustralian Influencer Marketing Awards (AIMCO) 2022 | Best Entertainment/Gaming Campaign - Maxi and Coco Chat Queen of the Universe | Paramount+Promax Awards - Australia - 2022Silver: Best Use of Celebrity/Influencer/Talent Using Social Media - Maxi and Coco Chat Queen of the Universe | Paramount+ Show less

Leading high-performing teams across social, integrated digital marketing and EDM.Lead social & digital marketing of the new Big Brother.-Number 1 launch on Seven since 2018.-Lifted Seven's year on year timeslot 65% in 25-54s.-Episode 1 was the biggest live-streamed entertainment show on BVOD, ever.-Over 101 million total social media impressions across the series.Lead social content strategy & digital marketing for the return of Farmer Wants A Wife.-Launch… Show more Leading high-performing teams across social, integrated digital marketing and EDM.Lead social & digital marketing of the new Big Brother.-Number 1 launch on Seven since 2018.-Lifted Seven's year on year timeslot 65% in 25-54s.-Episode 1 was the biggest live-streamed entertainment show on BVOD, ever.-Over 101 million total social media impressions across the series.Lead social content strategy & digital marketing for the return of Farmer Wants A Wife.-Launch episode: 1.40 million viewers nationally and 908k viewers in metro markets. Topped its timeslot for 16-39s and Total People nationally-Seven’s biggest reality launch in over two years-38% year on year timeslot growth for 25-54s and 35% growth for 16-39s.Lead social content strategy & digital marketing of SAS Australia.- Episode 1 1.194 million viewers nationally – the top entertainment show in Australia.-# 1 in its prime time 7.30 timeslot for 25-54s nationally.-141% timeslot growth for 25-54s.Lead social content strategy, EDM & digital marketing of The Voice Australia's leap onto Seven.-Live streaming BVOD audience up 180% on previous series. Broke digital and broadcast records in its first three nights.-The Voice's largest launch audience in five years.-Biggest new TV program/season launch of the year.-Up 33% on previous series launch.36% higher average audience compared to 2020 series on Channel Nine7primary timeslot audience up +95% year-on-year; up +105% P25-54, +123% P16-39, +129% M18-54Overnight metro audience is +36% higher than projected Cons7 audience; +30% P25-54, +52% P16-39Launch outperformed other 2021 competitor launches; Australian Ninja Warrior, MasterChef Australia, Beauty & The Geek, Australian Survivor and The BlockMost watched BVOD series since launching for VOD, with Love Island UK on Nine in 2nd place and Australian Survivor in 3rd place Show less

Leading cross-functional digital teams (social, video, app, sponsorship) across two of Australia's noisiest TV entertainment brands: Love Island Australia and The Voice Australia

Leading a team of 8 digital producers, editors and writers managing the digital properties (9Now, Social, App) for one of Australia's top-rating programs, The Voice, from content ideation and production through to publishing. Functions included developing show digital strategy in association with ITV Head Of Digital, production of over 140 original video packages, digital team leadership, ideating/execution commercial integration opportunities and working closely with show exec producers and 9… Show more Leading a team of 8 digital producers, editors and writers managing the digital properties (9Now, Social, App) for one of Australia's top-rating programs, The Voice, from content ideation and production through to publishing. Functions included developing show digital strategy in association with ITV Head Of Digital, production of over 140 original video packages, digital team leadership, ideating/execution commercial integration opportunities and working closely with show exec producers and 9 Network.Achievements -1.2 million app downloads, 5.2 million live in-app interactions, 3.5 million in-app votes.-Created and executed innovative branded digital content series "V-Room" in partnership with Origin Energy.-95 million minutes of VPM on-demand content viewed in Season 7.-Facebook engagement up 235% on previous season.-Facebook reach up 60% on previous season.-Exceeded season targets for website page views and video streams on 9Now. Show less

Leading social media strategy and management of all Network Ten flagship and primetime social properties, overseeing a team managing over 180 social channels with 17 million total followers. Strategy development resulting in consistent year-on-year growth in engagement and reach for shows like The Bachelor, The Bachelorette, I'm A Celebrity, Offspring and Survivor. Working with production companies, network publicity, promos, marketing and integration teams to ensure the greatest audiences… Show more Leading social media strategy and management of all Network Ten flagship and primetime social properties, overseeing a team managing over 180 social channels with 17 million total followers. Strategy development resulting in consistent year-on-year growth in engagement and reach for shows like The Bachelor, The Bachelorette, I'm A Celebrity, Offspring and Survivor. Working with production companies, network publicity, promos, marketing and integration teams to ensure the greatest audiences, engagement and commercialisation for our programs.Achievements-Created and produced "The Bachelor Unpacked" innovative Facebook-only comedy series in partnership with Facebook and REST Industry Super. 290,000 average views per episode.-Forged industry-first partnership with GIPHY.com (The Bachelor S4)-Initial treatment/development: "Edge of the Jungle" branded Facebook-only series in partnership with KFC.-Grew Network Ten Social Channels to over 17 million total followers.-I'm A Celebrity Season 3: 7.9 million average weekly Facebook Reach, up 29% YoY.-The Bachelor Season 5: 6.2 million average weekly Facebook Reach, up 24% YoY.-The Bachelorette Season 2: 4.2 million weekly Facebook Reach, up 22% YoY. Show less

Social media strategy development, content production, paid social marketing activity, on-air integration, commercial integration and liaising with internal and external stakeholders.Projects:-I'm A Celebrity Get Me Out Of Here! - Social Strategy & Production (South Africa)-ARIA Awards 2014 - Social Strategy & Production-2014 Glasgow Commonwealth Games - Social Strategy & Production-Family Feud - Social Media Marketing (Launch)-The Thursday Night Sport Show -Ten… Show more Social media strategy development, content production, paid social marketing activity, on-air integration, commercial integration and liaising with internal and external stakeholders.Projects:-I'm A Celebrity Get Me Out Of Here! - Social Strategy & Production (South Africa)-ARIA Awards 2014 - Social Strategy & Production-2014 Glasgow Commonwealth Games - Social Strategy & Production-Family Feud - Social Media Marketing (Launch)-The Thursday Night Sport Show -Ten Upfronts 2014 Show less

Social & Digital Media Producer for TEN’s breakfast show ‘Wake Up’ with Natarsha Belling and James Mathison. Developed the social media strategy and coordinated content for the social media marketing launch campaign, as well as planned and implemented the show’s on-air engagement strategy, including the use of VIZ Social and Spredfast for live-to-air social commentary and polling. Produced online video content, managed show website and social media pages. Wake Up Facebook audience grew from 0… Show more Social & Digital Media Producer for TEN’s breakfast show ‘Wake Up’ with Natarsha Belling and James Mathison. Developed the social media strategy and coordinated content for the social media marketing launch campaign, as well as planned and implemented the show’s on-air engagement strategy, including the use of VIZ Social and Spredfast for live-to-air social commentary and polling. Produced online video content, managed show website and social media pages. Wake Up Facebook audience grew from 0 to 30,000 in 6 months. Show less

Network Social Media Producer for Channel Ten. Daily responsibilities included managing all TEN and Eleven social media channels, daily tweets-to-air for ‘Couchtime’ and strategy development for key shows. Projects: -Puberty Blues-MasterChef 2013-The Biggest Loser 2013-Underground: The Julian Assange Story

Projects:-Matt Corby: Made of Stone Channel V online exclusive music video (2012)-Matt Corby: Gentlemen Of The Road (2013)-Ten Sport: 2013 Hyundai Hopman Cup (2013)