Led the financial planning and analysis function for a $1.3 billion bank including strategic planning, budgeting, forecasting, and board reporting. Also responsible for the treasury, asset/liability, and investment portfolio management functions.

Led a global team of 10 top-notch marketing professionals driving demand generation for a $600 million revenue company specializing in high assurance security solutions for clients in the government, financial, and enterprise verticals.Responsible for the full spectrum of demand generation from market analysis, campaign planning, buyer journey and persona mapping, messaging, to media selection and optimization. Work very closely with Sales to deliver the volume and quality of leads needed to drive sales objectives.• Increased sales qualified leads and new business by 50% in first year• Awarded “Global Leadership Growth Award” to recognize signifcant achievement in creating company growth• Recognized as a best practices manager integrating two marketing organizations and improving the bridge between sales and marketing

Digital Marketing Expert - Led marketing efforts for digital agency channel selling mobile and search marketing solutions to enterprise-level national brands and digital agencies. Services provided include mobile marketing expertise, campaign strategy and design, client presentations, vendor selection, and product development and management. Product Management Leader - led high-performing new product development and product management team that built digital and print media products from product conception to commercialization. Managed customer needs assessment, solutions design, product roadmap, product requirements, and go-to-market delivery. Customer Growth & Lead Generation - managed advertising performance-based products generating ROI-friendly leads for national brands and agencies. Responsible for network traffic development, lead generation, pricing, process management, media planning, profitability management, account optimization, promotion, sales materials, and client presentations.* Developed new products that generated over $100 million in new revenue* Built a new mobile search and display product that grew from start-up to over $2 million in revenue in the first year* Built a new direct mail product with a digital distribution that generated $32 million in 2 years* Doubled performance-based marketing portfolio in 2 years with a revenue increase of over $4 million* Secured new business in excess of $1 million in the past 12 months* Increased portfolio profitability by $1.5 million in 2 years implementing account targeting, pricing, and product changes* Grew strategic digital accounts by over $1 million in 1 year using key account traffic and optimization strategies

Strategic and financial planning for a start-up business-to-business sell-side e-commerce SaaS software provider.Strategic planning, venture capital investment presentations, forecasting/budgeting, customer pricing/profitability, and incentive plan development