Bent B. Rasmussen Email & Phone Number

Copenhagen, Dk

Midtjylland & København Danmark, Oslo Norge

Midtjylland & København Danmark, Oslo , Norge

Midtjylland & København Danmark, Oslo , Norge

Århus, Midtjylland, Danmark

Herning, Denmark

Kabooki A/S is a licensee of the Lego brand. Develop, manufacture and sell children's Lego Wear clothes. Focused on long term growth strategy at International markets. Restructuring of management. New owner January 2018. Bottom line focus. Impressive growth in competitive children wear market, 80 employees globally.

Århus, Midtjylland, Danmark

Bertoni of Denmark is a highly distinguished mens taylor fit brand in premium quality, unique as well as classic Nordic designs in modern fits. Check Bertoni.com.Reliability, Suiting-ability, Sustainability, Unique-ability.Vektor Capital has taken over the majority of the shares in september 2017 and established an Advisory Board advising the Management in structuring future plans and expand the brand internationally.

Greve

Seeland International A/S develop, market and sell Härkila and Seeland brands within hunting clothing, footwear and hardware. Reached global market leader position.125 employees and fully represented in 16 countries with distribution in more than 40 countries.• Adaptation of the management team• Establishing a new growth Strategy with sucessful targets• More than double the revenue from 110 mio. dkr.• Introduction of digitization i.e. SoMe and E-commerce• Focus… Show more Seeland International A/S develop, market and sell Härkila and Seeland brands within hunting clothing, footwear and hardware. Reached global market leader position.125 employees and fully represented in 16 countries with distribution in more than 40 countries.• Adaptation of the management team• Establishing a new growth Strategy with sucessful targets• More than double the revenue from 110 mio. dkr.• Introduction of digitization i.e. SoMe and E-commerce• Focus on EBITDA, cost base and efficiency• Establishment of subsidiaries in Hong Kong, Russia, DACHH and Norway. • Recruitment of workforce from 85 to 125 skilled people• Implementation of Brand division • Cost-efficiency implementation of 16% of HQ cost base in 2017• 2016 and especially 2017 results are dominated by an extraordinary depreciation of approx. 2,6 and 7 million dkr due to losses in daughter company Hunters Video A/S. Hunters Video A/S was sold to American investors in 2018. Show less

Seeland International was an upcoming company with fine brands within the hunting gear market. Structuring the product protefolio and the positioning of the two main brands Härkila and Seeland. Campaign planning, equalized pricing. Reducing the brand porte folio from 11 brands to 3 brands. • Developing a new sales strategy. • Introducing business planning in each market • Changing the neccesary individuals in the sales force to obtain sales hunger • Introducing… Show more Seeland International was an upcoming company with fine brands within the hunting gear market. Structuring the product protefolio and the positioning of the two main brands Härkila and Seeland. Campaign planning, equalized pricing. Reducing the brand porte folio from 11 brands to 3 brands. • Developing a new sales strategy. • Introducing business planning in each market • Changing the neccesary individuals in the sales force to obtain sales hunger • Introducing new markets • establishing daughter sales company in DACH • Involving markets and best commercial individuals in design proces Show less

Acquisition project Buksesnedkeren ApS. Relationship with equity funds, banks and financial partners in connection to acquisitions before and during the bankruptcy proceedings.Advisor to a number of companies and innovative startups.

Duba-B8 A/S is a private refurbishment advisor and producer of total office designenvironments in Denmark and selected international markets.Has manufacturing plant in Bjerringbro. 350 million dkk in turnover.230 employees of which 45 are employed in sales and customer service. • Supporting Sales Management • Reorganising the salesforce • Introducing CRM • KAM for the largest companies in Denmark in International support

Copenhagen

Peak Performance was merged into IC Group and after all together 17 years with Peak Performance I was appointed as Brand Director for Jackpot female clothing. IC Group is a listed company that designs, produces and sellsbranded clothing globally. Jackpot was the biggest brand in the ICC's ladies fashion portfolio. TO 350 million dkr wholesale and 200 million. dkr retail. 1500 customers. 23 design and sourcing ressources.• Reorganising of Design and Sourcing dpt• Stop of… Show more Peak Performance was merged into IC Group and after all together 17 years with Peak Performance I was appointed as Brand Director for Jackpot female clothing. IC Group is a listed company that designs, produces and sellsbranded clothing globally. Jackpot was the biggest brand in the ICC's ladies fashion portfolio. TO 350 million dkr wholesale and 200 million. dkr retail. 1500 customers. 23 design and sourcing ressources.• Reorganising of Design and Sourcing dpt• Stop of decreasing turnover and increase of grossmargin• Introducing the use of external designers with fine track record• New retail concept initiated Show less

Peak Performance is a high-profile Stockholm based outdoor and sportswear brand. The sports products are manufactured in technical quality materials and the brand is positioned with high image and high value / price relation. Merged under the ICC in 2000. 30 HQ and 45 sales staff. Top line responsibility for the global growth of Sport and Leisurewear. • Revenue increase of more than 20% per year to approx. 500 million dkk• Management of stable and performance-oriented sales… Show more Peak Performance is a high-profile Stockholm based outdoor and sportswear brand. The sports products are manufactured in technical quality materials and the brand is positioned with high image and high value / price relation. Merged under the ICC in 2000. 30 HQ and 45 sales staff. Top line responsibility for the global growth of Sport and Leisurewear. • Revenue increase of more than 20% per year to approx. 500 million dkk• Management of stable and performance-oriented sales organization• Successful integration of Nordic HQ organizations• Establishing customer segmentation and distribution program "World Map" Show less

Constant increase in revenue of more than 15% per year. The formation of a new retail store organization and the establishment of three large distinctive Flagship stores in Lyngby, Copenhagen and Aarhus. 19 employees.

Distributor of Peak Performance from 1987. Sold back the distribution rights to listed Peak Performance AB in 1996.Managing Director. Scan Ski Import Aps was agent and distributor for various ski and outdoor brands such as Rossignol Ski & Tennis, Vuarnet, JanSport, Roches rollerblades, Polisox and many accessories brands. SSI was the owner of the leading skispecialist Ski Shop retail in Hellerup and Århus.

Lyngby

Aqussision of family owned Sporten Aps, a specialized sport retail store with 7 employees. The first Nike shop in Shop in Denmark

Cand Merc Candidate, Strategic Planning And Marketing, Minus Final

Vitus Growth Initiative Towards Brik Countries, Pricewinner Of The Year

Power2Influence

Change Enablement Project With International Consultants From Arthur Andersen Uk, Implementation Of Erp System And New Work Processes

Ha Bachelor, Strategic Planning And Marketing

Participated in Cand Merc. education and finalised strategic planning and marketing classes. minus major

Hf, High School Equivalence Certificate Program

10 Klasse

Board Certificate, Board Member