My Why... I focus on making brands stand out and making people care. I create creative communication that works in all media spaces, digital and print, paid as well as earned. I strive to create ideas, that are purpose-driven and meaningful, communication that reach the target group, at right time and place, and try my best to create communication that is worthy of your time. In short - Purpose driven Marketing 2.0.Professional background:I have many years of experience as a Creative director and Art director in the advertising industry, developing concepts and delivering branding consultancy to a wide range of BtC and BtB clients. My work has received well over 30 international awards and nominations.Skills/expertise:- Creative concepts and strategy- Corporate Branding - Content marketing thinking- Dialogue Marketing- BTC & BTB Marketing- Cross Media thinkingWorked for a wirde range of great brands - among others: Rationel, Grundfos, Lidl, Fermacell, Hardyplank, danbolig, Nybolig, Djurs Sommerland, Danfoss, Danish Supermarket, Arla, Talentvækst syddanmark – Region Syddanmark, Cembrit, M&M, Mars, Maersk, Akzo Nobel, SE, Sparbank, Jyllandsposten, Aros Artmuseum, Danish Ministry of Employment, TDC, Karen Wolf, Marabou Chocolate, Unilever, Den Jyske Opera, Land Rover.