Healthy Directions is a subsidiary of Wellful, Inc., a portfolio company of Kainos Capital, since April 2021. Healthy Directions was previously a division of Helen of Troy (NASDAQ "HELE") after being acquired out of the portfolio of American Securities in June 2014. Healthy Directions is a Direct-to-Consumer Marketer of condition specific vitamins and nutritional supplements. Our products are available to consumers in retail, on our e-commerce platform, Amazon, and direct mail. Healthy Directions was one of the earliest entrants into the Vitamin, Mineral and Supplement market back in 1993, and is one of the largest and fastest growing companies in the VMS industry. Healthy Directions is a sibling company to Adaptive Health and Nutrisystem.• Spearheaded the transformation of the business from a single legacy revenue source to a robust multichannel distribution model, achieving significant growth in Ecommerce, Amazon, and brick & mortar retail.• Guided the company through three pivotal transactions, including a successful exit from Private Equity ownership.• Revitalized product development efforts, introducing a multitude of new products and launching multiple new brands, resulting in increased market presence and direct-to-consumer growth.

• Orchestrated a meaningful financial and operational turnaround, culminating in the successful exit from the Private Equity portfolio of American Securities in mid-2014 and a sale to Helen of Troy Corporateion (NASDAQ: “HELE”).• Elevated to President/CEO of Healthy Directions in early 2016, taking the helm during a critical time in the company’s history.

• Guided the organization toward a stable financial foundation and sustained profitability.• Oversaw critical functions encompassing Finance, Treasury, Accounting, Business and Strategic Planning, and Risk Management.• Spearheaded a successful refinancing and recapitalization during historic economic turmoil in 2008.• Achieved substantial upswings in revenue, operating income, and free cash flow during an historic economic downturn.• Drove double-digit growth in the employment base, marketing investment, new storefronts, and return on investment that was sustained for several years• Skillfully expanded the company's footprint while navigating persistent economic uncertainty.

• Enhanced profitability, effectively managed cost/investment and primed the business for expansion.

• Planned and launched a brand-new venture from inception at Discovery, aligning it with the core educational content mission. • Orchestrated a visionary long-term growth and aggressive acquisition strategy. • Played a pivotal role in propelling Discovery to a remarkable 70%+ market penetration for its unique, groundbreaking digital/streaming education video platform, sold into public and private schools within the U.S. • Catalyzed exponential revenue growth within a three-year timeframe.

• Spearheaded the turnaround and streamlining of the global (U.S. and international) Disney Store retail business.• Led cross-continental teams overseeing Finance, Accounting, Supply Chain, and Real Estate across North America, Europe and Asia.• Achieved a rapid 2-year turnaround, improving overall growth and profitability for the international business, while executing a strategic sale of the North American Disney Store brand.• Drove cost-effectiveness by introducing a pioneering global distribution and supply chain strategy, optimizing operations across the board.

• Several years in multiple roles across Strategic Planning, Financial Planning, and Marketing.• Formulated impactful recommendations, resulting in the green light for acquisition targets, successful execution of an acquisition program, and expansive brand growth across multiple product categories.• Integrally involved in the development and launch of new confectionary products, and the nurturing of key retail accounts, working closely with the Sales and Marketing teams