Establish and maintain brand standards across Edge One and its product lines.Develop and execute brand strategies aligned with Edge One’s objectives and target markets.Manage Edge One’s visual brand identity, ensuring adherence to brand standards in marketing materials, packaging, and promotional activities.Design materials that generate interest and demand for the Edge One brand, including tradeshow collateral and promotional materials.Coordinate the creation and execution of marketing materials such as sell sheets, POS, and other consumer-facing collateral.Support brand awareness tactics, including partnerships and sponsorship opportunities.Create customized branding for customer ATM/ITM interfaces.Support project timelines and execution of consumer events and experiential marketing initiatives.

Oversaw podcast production, developing and improving content and presentation, accumulating 680,000 episode downloads over nearly 400 episodes.Managed relationship with CMS provider, creating solutions for digital content presentation and training colleagues to best utilize resources.Maintained Google Analytics Dashboard, including GA4 migration, to increase traffic, improve engagement, and generate advertising revenue.As a people leader, fostered a productive and collaborative environment while ensuring staff is working to capabilities and fulfilling content needs.Facilitated hiring and promotion of staff creating digital content.Covered conferences and events, leading multimedia content strategy and production efforts while enhancing the attendee experience.

Created and implemented solutions for delivering web content, contributing to over 1 million page views annually for multiple consecutive years.As lead designer of Credit Union Magazine, optimized the production process and implemented digitally focused content presentation methods.Further developed the CUNA News Podcast by publishing on new platforms, writing new theme music, and increasing web presence.Designed and implemented website and newsletter layouts for editorial content campaigns, company events, and awards programs.

Created a variety of print, digital, and multimedia assets across CUNA’s departments, events, and publications.Produced and edited the CUNA News Podcast at its inception, established its web presence and distribution, and became lead producer in 2018.Worked with CUNA’s CMS provider ePublishing to optimize and redesign the CUNA News website and email newsletter templates.Primary producer for audio and video projects created at CUNA’s Madison, Wisconsin location.

Created compelling and creative web pages for Ecommerce marketing efforts related to electronic media including Ecommerce websites, banner advertising, email communication, video production and social media. Developed website graphics and content by collaborating with graphic designers, product specialists and sales professionals.

Created page layouts, cover artwork, advertisements, trade show materials, banner graphics and web pages for Full Compass (and affiliated brands). Worked with a team of designers on large-scale catalog projects, company branding and targeted market initiatives. Developed brand identity for FDW Corporation and Vu, sister companies of Full Compass.

Created product listings for the Full Compass website by editing copy and images from manufacturers’ sites. Assisted with the production and posting of video product demonstrations for the site. Drafted new copy for the site and catalog, and created graphics for the catalog and other company materials.