Katie Bentley Email & Phone Number

Miami, Fl, Us

The UX Architect is key to the larger Customer Experience (CX) team at 85Sixty. I am responsible for developing the strategy, structure, and flow of digital experiences that surprise and delight customers, while maximizing customer engagement, satisfaction, and lifetime value.I am passionate about user experience and highly competent in the research and strategic architecture aspects of customer experience design.Job Responsibilities:- Conducts user research, competitive analysis, and stakeholder interviews- Balances business strategy with research insights in order to generate unique solutions for clients’ digital experience needs- Synthesizes research and analysis into a strategic approach, while providing deliverables that include strategy briefs, roadmaps, and presentation decks- Creates IA and UX artifacts (site maps, user journey maps, process flows, personas, etc.) to guide the project vision- Presents strategy briefs and decks to clients, partners, and colleagues- Effectively prioritizes projects, manages tasks, and communicates with the project management team, delivering projects on time and on budget- Collaborates with Business Analyst and Technical Architects/Lead to ensure you are solving important usability and accessibility challenges.- Collaborates with designers and developers to ensure the design and implementation of the experience meets requirements and business goals- Performs website or application audits and analyze data from various sources to provide insights on user behavior and identify recommended design changes- Plays an active role in identifying future opportunities through recommended revisions or iterative improvements for later stages within an existing project scope- Additional responsibilities that enhance interdepartmental opportunities and client/project deliverables

Miami, Florida, United States

- Delivered exceptional learning experience to UX trainees by assisting in the understanding of the UX design process and industry-standard tools- Graded all trainee assignments, projects, and group presentations and provided over 300 pages of written and verbal feedback to 13 trainees- Primary contact to UX trainees for program content delivery and in-class experience- Supported delivery of program content with professionalism, integrity, and enthusiasm- Responded to student questions, inquiries, and concerns, engaging with them via Slack, 1-on-1 mentoring, and group collaborations- Led opening Lectures, Lab work, and Open Studio time- Coordinated Cohort prep and wrap-up to ensure a smooth transition period for in-class experience

Remote

- Oversaw, managed, and edited hundreds of copywriting pieces for VSLs, sales pages, websites, Lead Magnets, SEO content, and email campaigns on 21+ client accounts- Responsible for a team of 6+ junior copywriters, their workload and tasks, and the accuracy and quality of their work-Planned and executed the sales funnel creation from the ground up including website builds and relaunches, copywriting, customer journeys from indoctrination to ascension, email sequences, software integrations, and KPI collection for Conversion Rate Optimization on 6+ client accounts and dozens of projects.- Managed client happiness and fulfilled the role of Account Manager to meet with and communicate account updates including KPIs pertinent to campaign success and marketing strategy recommendations for optimization

Tampa, Florida, United States

- Oversaw the strategy, planning, and execution of the organization's overall customer experience goals- Mapped the current Customer Sales Journey, Servicing Journey, and Membership Portal Journey and collaborated with team members and leadership for possible improvements and additions- Managed Customer Referral Partner Program and ensured accurate referral payout- Monitored automated and nonautomated customer communications with the organization and its employees to measure, ensure, and improve on communication touchpoints

Tampa/St. Petersburg, Florida Area

At US Student Loan Center, we work towards achieving our clients the best student loan repayment situation under the US Department of Education's federal guidelines. Working closely with clients, we offer easy, quick and affordable solutions to any of the most common or most complex issues associated with the repayment of student loans. Over the past 5 years, we've helped more than 30,000 students with student loans lower their student loan payment by going through the consolidation process. On average we are able to lower a borrower's monthly payment by $291/m using these consolidation programs.As Director of Customer Acquisition, it is my main objective to ensure the USSLC brand provides massive amounts of industry value to the prospect, and promises an overall great customer experience from top of funnel marketing all the way down to customer retention and membership.Primary responsibilities include but are not limited to:- Managing all campaign, audience, and ad creation on all media channels- Creation of all front-end lead magnet offers, sales pages, website ads based off of consumer behavioral analytics- Creation and implementation of all front-end email marketing efforts to new and top of funnel prospects- Oversight on all website engagement, traffic, and conversion efforts including landing page, form, and onsite ad conversions- Oversight in Infusionsoft for marketing campaign creation, lead retention, and marketing follow-up sequences- Management, optimization, and scaling of company KPI's such as CPC, CPA, CPM, and ROI on front-end digital marketing efforts- Full understanding of Google Analytics, Facebook Ad Management and Optimization, Audience Insights, GDN, Optin Monster and Insights, and SEM Rush- All front end landing page, sales page, and email copywriting efforts

Tampa/St. Petersburg, Florida Area

Primary responsibilities include:- Managing all social media, PPC, campaign creation, ad creation, and re-targeting efforts- Managing all website engagement, traffic and conversion efforts- Creation of all lead magnet landing pages, sales pages, and opt-in forms through Leadpages, Instapage, Wordpress and Optimizepress- Oversight in Infusionsoft for marketing campaign creation, lead retention, and marketing follow-up sequences- SEO through Wordpress for website copy, posts and page content- Oversight in website data and media analytics via Google analytics, Webmaster Tools, and Hotjar InsightsAt US Student Loan Center, we work towards achieving our clients the most beneficial student loan situation under the US Department of Education's federal guidelines. Working closely with clients, we offer easy, quick and affordable solutions to any of the most common or most complex issues associated with the repayment of student loans. Witness to hundreds of success stories, it is exciting to know that we are helping former students and graduates find financial happiness and stability, thus bettering their lives as a whole.Are you a lead vendor looking to do business with USSLC? Please contact Conrad Sniegowski at conrad@usstudentloancenter.org

Primary responsibilities include:Interview applicants to determine financial eligibility for loans consolidationCounsel applicants on loan repayments policies and restrictionsResearch lenders to find the lowest rate possible for a loanSetup repayment plans and modify existing setup if necessaryAssist in selection of financial award candidates using electronic databases to certify loan eligibilityMaintain account records according to status changesEnsure loan applications are correctly completedCounsel clients on personal financial problemsCreate payment structures for debt liquidationAnalyze potential loan markets to promote loans and financial servicesReview credit histories and suggest solutions to negative remarks to ameliorate financial situationAdvise clients on how to avoid default if they are behind on their current loansAct as a liaison between the consumer and the lending institutionRefer applicants to lenders who approve loans for consumers with less-than-perfect credit

Tampa/St. Petersburg, Florida Area

At Bentley Capital Ventures we help small business owners achieve their financial goals.Primary responsibilities include - Managing all social media, PPC, and re-targeting campaigns.- Engaging users in contributing to ongoing issues within the small business community- Oversight in Infusionsoft for client retention and follow up- SEO through Wordpress for all posts and pages- Oversight in Google Analytics and Google Webmaster toolsWe try to find as many business owners as possible and allow them access to financial options when the banks have turned them away. Having already funded well over $5MM to small businesses, it is both exciting and rewarding to know that small business owners can access capital when they thought they had no options.

Ux Design Graduate

Bachelor Of Science - Bs, Hospitality Administration/Management