Fortis Business Advisors is a performance optimization and asset maximization firm executing experienced-based solutions for small businesses in healthy or distressed situations. We specialize in Performance Advisory, Retail Solutions & Asset Maximization, and "Pop-Up" Liquidations for small businesses with revenues of $500M to $20MM. We serve our clients directly or through their financial institutions and professional service advisors. "Pop-Up" Liquidations & Inventory Monetization Retail Exit Strategies, Promotions & Liquidations Performance Improvement & Optimization Turnaround Management & RecoveryCore Competencies Pioneer of the "Pop-Up" Liquidation strategy for inventory monetization Provide small retailers and distributors with expertise in strategic inventory assessments, promotional and inventory reduction sales, location parebacks, guided self-liquidations, and store closing sales Improve performance by solving complex challenges in organization, operations, finances, assets, sales and marketing Unlock liquidity and optimize performance for maximum value prior to a business sale, merger or acquisition Reverse a downward trajectory with combined revenue-generating sales and marketing programs, divestment of underperforming assets, and cost-cutting measures to improve cash flow and restore profitability  Develop and measure effective Business Turnaround and Recovery Plans with comprehensive 13-week initiatives, and support financial institutions with good-faith effort and feasibility of workout plans Utilize strong financial institution relationships to help borrowers with debt restructuring and new lender arrangements, and assist in developing investment-attractive business plans and loan packages. Represent Debtors or Creditors directly or through Fiduciaries in plan development and implementation for Small Business Debtor Reorganization - Chapter 11, Subchapter V

Launched a pioneering publishing and marketing firm promoting condominium and apartment communities in the Jacksonville, Orlando and Tampa Bay, Florida areas. ◊ Orchestrated sales and business development◊ Assisted with design and layout of the publications in each market◊ Organized all editorial, advertorial, advertisement, and guide features and benefits.

Highly recruited and recommended to investor to become primary leadership force and turnaround advisor to recognized high-end retail, catering and wholesale food service businesses. ◊ Initiated a financial, operational and organizational turnaround of a retail bakery yielding a 27% shift to a positive net return◊ Improved performance of a wholesale production facility through 11% cost reductions and 5% increase in sales◊ Implemented analysis and efficiency tools for food costing and inventory control◊ Performed menu planning and strategic pricing◊ Monitored labor and scheduling, and orchestrated a sales commission model for labor efficiency◊ Launched a delivery department generating a net increase in gross sales of 28%◊ Pioneered Balthazar Catering and other product launches yielding +$300K in additional sales◊ Voted "Reader's Choice Best Bakery" from Time Out New York - May 2004

Built and managed a premier International Gourmet Food and Catering Business on Madison Avenue that became the primary source for newly developed products that sold to top restaurants in New York with exclusive products reaching national distribution.◊ Generated $500M in sales in a 180 square foot space yielding a net return of 12% in the first year◊ Boosted sales by 10% and generated a net return of 18% in the second year◊ Completed the build-out 20% under budget◊ Managed all financial, operational and organizational functions