Unreasonable is an organization, investment fund, and private global network dedicated to supporting entrepreneurs positioned to bend history in the right direction. Unreasonable's mission is to drive resources into and break down barriers for select companies leveraging profit to solve the seemingly intractable social and environmental challenges of our time.

“An undisputed powerhouse” Time OutSupporting the founders, and building environmental sustainability into the core mission. Initially as a volunteer, later as Executive Director, now as a Trustee.

Ballard Motive Solutions was formed when Ballard Power Systems acquired Arcola Energy in November 2021. It was closed in December 2023.Arcola Energy was founded to address the “deployment gap” between ever-evolving clean energy technologies and end-user needs. Through 10 years of working with leading players across government, industry and academia we built strong relationships and a deep understanding of the technologies, companies, market opportunities and potential pit-falls in this fast-changing industry.We helped our customers to develop the right technology, supply-chain and after-market solutions, avoiding costly mistakes and aiming to delight our respective customers. We had a collaborative approach, building long-term partnerships with and between our clients, suppliers and end-customers.Being privately owned, we offered a truly independent view of the industry and were able to continually adapt our offerings to suit evolving client needs throughout the product life-cycle. Our independence also allowed us to focus on what we believe in – products which make a positive contribution to society, delivered with total commitment to quality, safety and compliance.Our Head Office was co-located with Arcola Theatre in the creative technology hub of Hackney, East London. Drawing on creative and science expertise we have a unique and transformative approach to public engagement and education to support technology adoption.

Horizon Fuel Cell Technologies was founded in Singapore in 2003. Having started commercialization with small and simple products while preparing for larger and more complex applications, Horizon was for many years the world's largest volume producer of commercial micro-fuel cell products, serving customers in over 65 countries.

Fuel cell market analysis and brokering multi-disciplinary parternships.

Supporting the UK Fuel Cells Knowledge Transfer Network for the Technology Strategy Board.

Supporting the New Energy Forum, working with all manner of technology innovators, government agencies, oil majors and other corporates.

Product definition, lab testing, PLC programming, business development research, machine shop