Benton Persons Email & Phone Number

London, GB

Developing and executing marketing programs, partnerships, and events for Mozilla's AI initiatives

New York, New York, United States

• Launched a multi-channel partnership with The American Journalism Project that was awarded a Silver Anthem Award for elevating local nonprofit news
• Secured and managed partnerships with major global media brands, earning significant promotional value for Mozilla and partners
• Led the strategic development and execution of an annual global product experience and marketing campaign, managing the efforts of marketing and product teams in North America and Europe

New York, New York, United States

• Launched a paid membership program with a projected Y1 revenue of $1.5M+ by developing the go-to-market strategy, managing key partner and influencer relationships, and creating innovative post-launch marketing tactics
• Developed strategies to expand existing podcast properties into new revenue-generating businesses by researching promising markets and identifying potential high-quality B2B partners with valuable distribution channels

• Managed the planning, marketing, and execution of campaign fundraiser and voter outreach events, raising over $300k
• Designed event and campaign promotional materials
• Developed event briefs for event hosts and candidate

Focus areas: Marketing, Strategy, MediaRelevant coursework: Growth Marketing, Media: New & Otherwise, Strategy in the Networked Economy, Strategic Leadership, Social Impact Marketing, Corporate Finance, Power and Politics, Negotiations, Managing the New Product Development Process, Leadership Communication, Data & DecisionsExtracurricular: VP of.

Greater Los Angeles Area

• Developed Lionsgate direct-to-consumer streaming platform strategy including competitive positioning, customer acquisition, and incremental revenue forecasts
• Synthesized net new sales strategy to increase licensing revenue by packaging Lionsgate films and series against current and upcoming programming slates of major distribution partners
• Identified and prioritized new business opportunities for Starz and Pantaya through secondary research of the OTT and telecom markets, alongside consumer demographics and behaviors

Greater New York City Area

• Led the cross-functional development and execution of partner marketing programs for Showtime original series and tentpole events, achieving over $17M in paid and earned media
• Optimized marketing campaigns through analysis of customer activity reports and marketing spend, resulting in increased subscriber penetration across 40+ accounts including Cox and Mediacom
• Decreased target customer leakage for major distributor by implementing A/B tests and iterating messaging, leading to an increase in acquisition rates and recurring revenue
• Recognized in company-wide new business idea contest for a strategic development deal framework to support SVP of Strategy and EVP of Business Development

New York, New York

• Coordinated planning, development and execution of multiple large-scale digital projects for the Oreo account, managing efforts of a 15-person cross-functional internal team and third-party vendors
• Organized 2016 campaign for Nestle Waters by participating in brainstorming sessions with key stakeholders, vetting creative concepts, and providing estimates and timelines, leading to client accepting proposal with.

Greater New York City Area

• Developed project briefs and production schedules for print and digital campaigns that balanced internal and client needs
• Partnered with finance to develop revenue forecasts and monitor annual client scopes of $3-5MM
• Onboarded new team members on 3 different Pfizer accounts by educating them on agency processes and brand requirements which resulted in a seamless transfer of brand knowledge and uniformed process

Austin, Texas Area

• Created a hot sheet for developers to quickly and clearly communicate daily priorities, supporting a timely release of over 70 banners for the 2013 Walgreens Holiday campaign
• Partnered with strategy, account, and creative to develop client decks to sell in marketing strategy and creative concepts

• Built and sustained trusted client relationships on the Kaiser Permanente account through daily phone and email communications and thorough immersion into the business model and industry regulations
• Managed seasonal refreshes and daily site maintenance of various Kraft Recipes websites by collaborating with local and offshore tech teams to update site content

Master Of Business Administration - Mba

Activities and Societies: VP Community in Digital Media & Entertainment Club, VP Communications in MBAA Student Government, Haas.

Bachelor Of Arts, Double Major: History And Theatre