I thrive on solving problems and turning ambitious goals into actionable plans. With an entrepreneurial mindset, I identify business opportunities and offer strategic advice beyond traditional roles. Leveraging my extensive operational experience and D2C expertise, I drive teams to achieve exceptional results.Key Qualifications • Strategic planner with a holistic view of operations. • Translates executive vision into actionable plans to meet company and consumer needs. • Communicates complex concepts effectively to non-technical audiences. • Provides team leadership by mentoring, supporting and motivating. As Vice President of E-Commerce with over two decades of experience, I led a cross-functional team to execute comprehensive online strategies and managed all aspects of e-commerce operations. I provided leadership in vendor relations, implemented advanced analytics, and drove technological innovation, resulting in substantial cost savings, enhanced customer satisfaction, the successful promotion of major artist brands, and the growth of the company’s web business from zero to a significant revenue source. • E-Commerce Innovation: Incorporated digital products into shopping carts alongside physical products, marking a major industry first. • Project Management: Directed eight redesigns and four major platform changes for Rhino.com, developed websites for major artists like Led Zeppelin and Frank Sinatra. • Vendor Relations and Contract Negotiation: Managed partnerships and negotiated contracts for development, hosting, commerce systems, and customer service. • Analytics and Data-Driven Decision Making: Championed the use of web analytics and multivariate testing to improve e-commerce strategies.
Listed skills include Merchandising, Customer Service, Shopping Cart, E Commerce, and 44 others.
