Director Of Events
Mechanicsburg, Pennsylvania, United States
• Supervised onsite teams of 75 and coordinated key logistics necessary to develop, and effectively execute large-scale events and programs from cradle-to-grave, overseeing the management of a $2M budget. • Interfaced with stakeholders (upper management, attendees, vendors, department heads) to develop product backlog for event activities, marketing strategies, and event management. • Developed and orchestrated a pandemic strategy to effectively pivot, re-schedule, and recalibrate events and to ensure programmatic, client, and organization success. • Oversaw relaunch of all major event marketing websites, coordinating with graphics, developers, department heads, analytics, and marketing to make sure products were optimized to end user needs. • Coordinated with nine departments to develop promotional products including videos, trade show booths, print media, web landing pages, and follow-up strategies for live and streamed events. • Developed partner relations strategies, working with partner coordinator to increase communication and interaction with key clients on an ongoing basis. • Executed transformation of events, systems, and management tools for optimized business process improvement. Effectively identified resources to implement cloud enablement, which increased overall efficiency, enhanced collaboration, and end-user access and self-management capability.