I work with a focus and passion to ensure our clients believe we are THEIR bank, because great banking relationships are more than products and services. Banking needs to be easy, just as much as we need to securely handle our clients' accounts and just as much as we need to be trusted advisors. Lake Ridge Bank believes that clients should be able to bank with us how they want, digitally, in-person, by phone, chat, email, and I work to make that the best experience possible. It's a strategic role rooted in practical and pragmatic solutions that add and grow client relationships. My time is focused on these key areas: ensuring amazing client interactions regardless of how a client wants to engage with us, improving our engagement with clients through digital services, helping the bank transform into our digital future, using data and analytics to find more relevant ways to connect with clients and solve problems, and helping the bank grow its brand through marketing and engagement. It's fun and exciting to be on the cutting edge of the digital transformation happening in our industry, while not losing site of the foundation of relationships that happen in-person in our 20+ locations. Banking is hard, and complex, and I spend time making it easier for clients and my fellow associates.

We've merged with State Bank of Cross Plains to become Lake Ridge Bank! I lead Consumer Banking. We're dedicated to helping our local communities and neighbors reach their financial goals. I'm privileged to have nine branches, consumer lending, and the investment team report to me. To help my team help our clients, I’m activity involved in the leadership of the team, management of our products and services, customer experience, and our retail marketing efforts.To help us grow, I spend a lot of time engaged with our marketing team. Together, we develop and implement our marketing strategy to ensure that our brand and product marketing is strong and we're focused on our bank's strategic goals. It's exciting to be able to apply data analytics to the in-branch experience, across social media, and multiple digital channels. I'm also focused on making sure our associates provide an amazing customer experience when clients visit our branches for financial advice. It's amazing to look back over my career and see how much change has taken place; digital transformation has hit every area of my team and it take a lot of leadership to help associates through change management. Through all of this growth, it's been very important to stay focused on relationship building with clients to retain our culture as a community bank.

Lead the sales and service efforts of 11 branches. Everyday we were challenged with new sales and service goals and everyday we focused on understanding our client's needs and how we could help the team get better at meeting these needs.

I provided sales and service consulting and training to mid & senior level managers who used to manage community banks or business bankers, but now managed retail branches at one of the largest banks in the country. Yes, I've got great stories and experiences from this job!

I got to do it all when I started my career with Strong. I worked directly with clients and spent some time selling our advisory product, but mostly managed retail investment sales teams. It was a lot of fun to start my career in the middle of the Internet bubble, to see the bubble burst, and then be a part of an acquisition. I wouldn't trade my time there for the world!