Exodus is a leading cryptocurrency application platform with wallet solution across mobile, desktop and browser platforms. Over 1.6M users trust Exodus as their crypto wallet storing over $3B+ in digital assets. • Lead Exodus marketing & growth operations. Built out a growth team of 8 across analytics, partnership and growth marketing verticals.• • Lead user acquisition and Web3 partnership campaigns for Exodus wallet delivering record annual revenue in 2021 (350% growth vs YA). Managed relationship with external partners of Exodus including Magic Eden and Moonpay. • • Developed launch strategy and partnered with BD and product team to create roadmap for Exodus’ Web3 browser wallet delivering 100k MAU in first 3 months.• Partnered with BD to unlock growth through dApp and Layer 1, 2 blockchain partnerships. Delivered sales collateral, user analysis and co-marketing proposals• Defined and automated product metric reporting for Exodus including MAU, CPA, LTV and ROAS. Lead landing page, app conversion rate and mobile app AB testing. • Helped Exodus raise $75M via token offering through HNW and VC/crypto fund lead generation campaign and community outreach across owned channels. • Lead the execution of Exodus’ sponsorship of Bitcoin 2022 conference. Partnered with IBEX to become the official crypto payment wallet of the conference implementing payment terminals across 100+ vendors in and around the event.

Bolt is the leading European transportation platform providing food delivery and ride hailing services operating in 35+ countries and 30+ million users.• Lead B2B and B2C marketing and sales operations for Bolt Food (Bolt’s food delivery platform) for Hungary. Supervised a team of 6 direct reports.• Coordinated B2B restaurant marketing for emergency COVID-19 launch of Bolt Food in Hungary signing up 100+ partners in 1st month (including KFC and Pizza Hut chains).• Led development of Food launch plan in <30 days incl. brand positioning, lifecycle marketing, SEM, PPC ad campaign, restaurant promotions and social media calendar. • Developed and implemented process for restaurant sales including implementation and training of Pipedrive CRM tool for management of the Bolt Food sales pipeline.

Lead product marketing operations for bitcoin.com products including mobile apps, web-based services, cryptocurrency mining products and media division (YouTube, podcast and news channels). • Lead marketing operations for bitcoin.com products including mobile wallet app. Hired and supervised a talented team of geographically dispersed 11 directs reports covering content, social, events/PR and product marketing verticals.• Lead development of launch campaigns for bitcoin.com exchange and wallet app. • Grew wallet app user base from 2 million to 6 million monthly transacting wallets.• Worked with the head of BD to deliver partnership with HTC mobile company to have bitcoin.com wallet app pre-installed on their flagship smartphone product. • Developed event marketing strategy for bitcoin.com. Organized and executed several meetups, hackathons and crypto conference sponsorships including bitcoin.com sponsorships of 2019 Bitcoin conference.

- Oversaw Duracell marketing and commercial operations for Sub-Saharan Africa region managing an annual budget of $3M; supervised a talented team in media planning, consumer marketing, and trade marketing functions. - Closed whitespace listing of 9 new retail accounts (delivering $2M Y1 sales) by developing conceptual content & sales collateral - Developed and launched multi-channel Star Wars movie partnership TV, digital media, PR and POS Xmas communication campaign which propelled 2017 Q4 brand revenue growth of 27% and category share growth of 5% vs previous year- Managed distributor accounts/operations, initiating sales coverage strategy that added $1M of new distribution business in 2017- Grew engagement rates to 10% (2x global brand average) across social media platforms via digital strategy implementation and a viral video campaign, which earned 1M+ unique views; partnered with Disney, Xbox, and Hasbro to complete campaign. - Delivered overhead savings of $0.6M in 2017 vs prior year through vendor negotiation and media optimisation via ROI analysisNoted Accomplishments:- Increased market share 10% from 2015 to 2017 achieving category leadership. Grew net promoter score 12% in same period. - Transformed loss-making segment to a $2M operating income in 2017 achieving biggest profit turnaround on the brand globally.- Awarded Cannes Golden Lion, Golden Lorie, and Wooden Pencil awards in 2017 for the Times Change ad campaign. - Promoted to Director from previous role based on transition achievements and performance.

- Accountable for Duracell brand in the Sub-Saharan Africa region; oversaw 2 direct reports in all daily functions and projects. - Defined regional brand operation, strategies and coordinated marketing plans, including consumer marketing, channel sales, regional media, and in-store strategies. Selected digital, merchandising agencies, and designed promotion & marketing ROI analysis tool.- Improved brand online presence; redesigned brand website and implemented SEO that increased web traffic by 300%; executed Facebook media campaigns; implemented better branding and cross-selling on e-commerce platforms propelling online sales by 50%.- Led market launch of 18 new products across 3 categories and expansion into 5 whitespace countries; researched & identified portfolio & market expansion opportunities, collaborated with central teams and created campaigns generating $4M in new annual sales.Noted Accomplishments:- Negotiated and secured the Rugby World Cup 2015 sponsorship campaign- Appointed Regional Lead of Duracell divestiture in 2014; transitioned brand from P&G to Berkshire Hathaway, selected distributors, maintained listings/trading terms across retails and hired/trained 15 associates for the new Duracell organization. - Promoted to Senior Brand Manager and relocated South Africa based on exceptional performance, achievement, and skillset.

- Appointed to manage Duracell Sub-Sahara Africa business based in P&G regional HQ in Geneva, Switzerland.- Fashioned re-launch plan of Duracell in Nigeria, Kenya, and Uganda including full communication toolkit- Oversaw and coordinated brand relaunch activities on ground in Nigeria and Kenya; built local team and distributor capability.

- Led the development of Duracell brand communication, digital strategy, product and packaging innovation for emerging markets- Guided the planning and execution of brand’s Middle-East and Africa expansion including Algeria & Egypt whitespace launches. - Managed agency with production budget of $1M and media budget of $10M; delivered top-scoring TV ad for use across 30+ countries. Noted Accomplishments:- Oversaw and coordinated brand relaunch activities on ground in Nigeria and Kenya; built local team and distributor capability.- Collaborated with R&D, design and technical teams to develop new packaging that delivered $12M in cost saving globally.- Transferred to P&G HQ role in Switzerland based on strong potential demonstrated in previous assignment.

- Onboarded to manage brand strategy and marketing for P&G hair care brands across 9 Central European markets.- Launched Herbal Essences in 5 markets in 2009 collaborating with cross-functional teams achieving 5% market share in year 1.- Successfully guided the launch of 3 new line extensions for Pantene growing the brand from #4 to #2 shampoo player within 2 years.Noted Accomplishments:- Secured local music station TV and digital sponsorship including celebrity influencer campaign on Herbal Essences. - Executed PR, credentialing and event marketing campaign on Pantene to establish beauty authority and improve brand perception.