Benjamin Unruh Email & Phone Number

Bangkok Metropolitan Area

Bangkok Metropolitan Area

Manage key accounts in the Thai market for a major beverage importer. Utilize interpersonal skills and consultative selling techniques to increase purchase commitment to B-Delicious. Executed brand and product launches through promotional calendars, events and key influencers. Use data to identify strategic opportunities with current customers and new prospects. Created win-win growth plans with key partners including financial incentives and rebates.Assist in the selection and forecast of new product offerings from all suppliers, using data and knowledge of market trends to support the decision making process. Lead and support multinational sales teams in Northern, Northeastern, Central regions and BKK. Responsible for hiring, training new staff on product, market conditions, tools and systems.Manage performance for B-Delicious sales teams including setting goals and sales targets.

Chiang Mai, Thailand

Consistently exceeded sales targets with 35%+ growth in YOY sales and a 45% increase in customer base for Northern and Northeastern regions. Coordinated with European, Australian and American suppliers for purchasing, product launches, marketing activations and branding strategy. Oversaw all functions of the Chiang Mai office including product fulfillment, marketing, sales, admin, logistics and distribution.Expanded sales to the Northeast region of Thailand, taking over from a sub-distributor and tripling the geographical scope of the Chiang Mai office.Hired and trained new staff to assist with sales and logistics.Built strong partnerships with customers using solution based sales to increase their connection and purchase commitment to B-Delicious.

Los Angeles Metropolitan Area

PrismFish has worked with leading brands such as Casper, RxBar, Netflix, Keurig, Bentley, and many others.

Morgan Hill, Ca

Consistently met and exceeded sales targets, reaching 100%+ of monthly sales quota in assigned territories. Total sales in excess of 41M USD annually. Conducted retailer visits to write orders, build rapport, and identify new distribution partners. Strong presentation skills-- represented the Specialized Brand and built close relationships with business owners, retail staff, key influencers and customers.Served as project manager and planned and managed events for Specialized and retailers to drive brand awareness and sales, including product launches, community initiatives and demos and expos.Provided consulting to retailers on ways to improve their business with the Specialized brand including business planning, product training, promotional calendars and inventory management. Designed and implemented new process for allocating inventory to ensure more efficient and timely distribution to retailers. Process rolled out to 60+ person sales team and entire distribution network.Utilized analytical skills and complex data to assist in the sales planning process.Trained new hires on processes and products; served as internal subject matter expert to sales team with regards to product knowledge.Recognized as a sales leader and frequently assigned additional geographical territories in times of short staffing. Commended for achieving significant sales growth as compared to peers and market.

San Jose, Ca

Expert in product knowledge and understanding needs of customers; consistently exceeded sales goals. In absence of store manager, assigned work to team members to support sales and service. Assist in merchandising promotions and helped coordinate events.

Chiang Mai, Thailand

Worked closely with Thai students as part of cultural exchange including teaching of English language and customs. Met with Buddhist monks to practice English skills on a 1 on 1 basis.

Los Gatos

Consistently exceeded sales goals by providing consultative selling in high-end bike shop. Commended as top sales associate during summer based on ability close sales, strong product knowledge and ability to translate customer needs

San Jose, California

Provided sales, service and basic repairs in local bike shop.

Bachelor Of Science In Business Administration (B.S.), Option In Entrepreneurship And Small Business Managment

Activities and Societies: Center for Entrepreneurship, Students for the Advancement of Global Entrepreneurship (SAGE), CSUC Cycling Team.

Bachelor Of Arts In Asian Studies (B.A.), International/Global Studies

Study Abroad Program, Asian Language And Culture, International Business, Asean Political Relations

Activities and Societies: Year long study abroad program with focus in international business and Asian Culture. Actively involved.

High School

Activities and Societies: Assistant Captain- Wrestling Team