StartSe is an international business school that empowers individuals who aspire to transform their future today. We enable professionals to build successful careers and businesses through our presence in some of the most influential innovation hubs worldwide, including Silicon Valley, Shanghai, Tel Aviv, Lisbon, Miami, New York, and Sao Paulo.- One of the most innovative education companies in Brazil (Ayrton Senna Institute).- Ranked among the top 25 most desirable startups to work for in Brazil (LinkedIn).

Preservaland provides scalable tools for global nature conservation. Its platform enables individuals and businesses worldwide to invest in conservation projects in a simple and verifiable way, both for those who want to offset carbon emissions and buy carbon credits.

Zissou is a Brazil based company engaged in reshaping its customer’s relationship with sleep, offering products that combine technology with wellbeing and provide an exceptional buying experience.

Yuool brings more comfort to people's life. With timeless, minimalist and genderless models, its shoes are made with high-quality and sustainable materials such as certified merino wool, cotton, and recycled plastic bottles.

Infinity Doctors is an one-stop-shop digital health solution where both customers and doctors can easily engage, pay for consultations, send e-prescriptions, and manage medical records.

MVA aims to redefine the way Brazilians support their national teams, regardless of the sport. Known for its presence during matches of the Brazilian national football team, it is also the official cheering squad for the Brazilian Olympic Committee and the Brazilian Paralympic Committee.

Agritech that brings connectivity, digital inclusion and technological solutions to agribusiness. Brazil is the world leader in agricultural production, with high productivity rates in several sectors. The increasing presence of connectivity in farmers' lives further enhances the efficiency of their activities. Claro and John Deere are business partners in this endeavor.

Sao Paulo Commercial Association has a wide range of responsibilities aimed at driving economic growth of Sao Paulo, the biggest city in Latin America. Its core objectives encompass streamlining bureaucratic processes, reducing tax burdens, facilitating access to credit for small enterprises, and formulating effective public policies. Anchoring these efforts is the Innovation Council (CONIN), a dynamic body composed of representatives from both the public and private sectors. Together, the council members diligently collaborate to propose and develop innovation-driven policies tailored to the long-term progress of Sao Paulo.

In order to share what I learn every day, I'm a columnist for O Estado de Sao Paulo newspaper, one of the largest in Brazil. My articles cover topics such as entrepreneurship, business, and career.

- 9 weeks among Brazil's best-selling books (source: PublishNews).- Best-seller according to Veja Magazine's ranking.- 5 stars on Amazon, more than 700 reviews.- 3rd edition released within 3 months.- Brazil's first book translated into Brazilian Sign Language.Summary:The current world has motivated the redefinition of the word "career" for individuals and organizations. The strategies that will shape the next stories of success will be quite different from those used up to now.Society's tendency is always to indicate the typical path, the standard route. That's the life game it expects you to play. However, in this era of serial innovation, which creates opportunities in areas that most people still don't see as work, there is an increasing number of resources - many of them unconventional - to support the development of your journey.DESOBEDEÇA is a book that deviates from classical theories and presents an uncommon strategy, adapted to today's demands, for building a professional foundation so solid that it can sustain your career forever and strengthen the overall reputation of your businesses.The goal here is simple: to offer a guide that gives you the confidence needed to surpass conventional methods and chart your own distinctive path forward.

- 15 weeks among the bestselling business books in Brazil (source: PublishNews).- Among Amazon Brazil's bestsellers in business category.- Among Veja's bestsellers in self-help category (Veja: Brazil's most well-known magazine).- 31,500 copies sold in just 3 months (source: Valor Econômico).- 3rd edition released in less than 4 months.Summary:Being different is the new normal. We're living an era of extreme social reconstruction. Lack of practical learning will make your graduation obsolete. Lack of specialization will reduce your professional utility. It has never been so necessary questioning the standard thinking and challenge the average behavior. For many people, 20 years of experience means 1 year repeated 20 times. Unfortunately, this type of credential is useless nowadays. Due to the fast technological advances, the knowledge acquired over time does not meet the current business requirements. As society evolves, a monumental task arises: unlearn the traditional way of building careers and businesses to learn the new skills required by the 21st century. In this book, I share 5 competencies adopted by professionals and organizations who have taken the lead in the world:- Cause impact;- Look to the next curve;- Questioning instead of having the right answer;- Make WITH people instead of TO people;- Be diverse. In addition of presenting a straightforward view about the future of jobs, professions, and companies, AUDAZ ("BOLD" in English) is a practical guide for readers to differentiate themselves in this increasingly competitive environment.www.MauricioBenvenutti.com/Audaz

- One of the bestselling business books in Brazil (source: PublishNews).- Bestselling business book according to Veja, Brazil's most well-known magazine.- Bestselling and most popular book of Livraria Saraiva, Brazil's largest bookstore.- Book in 7th edition.Summary:We're getting hit by tons of innovations that reach all sectors of the economy. Our planet will be very different soon. Activities that worked in the past 50 years won't work in the next 10. Today, not only products or services disappear replaced by others, but entire industries are devastated by more efficient ways of work. However, many people don't see this reality or don't accept it. A new generation of entrepreneurs, who faces big corporations without fear, is completely rewriting the society where we live.At the epicenter of these changes is Silicon Valley, world's most innovative region and birthplace of many businesses that are transforming Earth into a different planet. At the same time, several countries also breathe this entrepreneur mindset, anticipating trends and establishing new consumer behaviors. Those who don't follow this path, will be forgotten. Those who don't understand the future, will become obsolete.INCANSÁVEIS ("The Tireless Guys" in English) covers these topics. The book shows how new or established companies should be managed in this unprecedented reality. It stimulates reader to think differently and challenges professionals to adopt new skills for overcoming traditional methods that have become insufficient today.

Built one of Latin America's largest financial corporations. During 7 years leading the business expansion, XP became the largest brokerage company of Brazil, the number of affiliated financial advisory firms rose from 25 to 500, and the total number of customers increased from 10,000 to 100,000.- Co-founded Latin America's largest conference for financial advisors.- Founded the Brazil Advisor Awards, Brazil’s largest annual award for financial advisors.- Managed the financial advisory network composed by 500 affiliated firms.- Placed 200,000 people in financial talks with a campaign to improve money management skills.- Doubled the number of customers in 6 months through a member-get-a-member campaign.- Launched more than 25 national campaigns to increase number of customers.- Improved the communication between XP and its affiliated firms by implementing a corporate TV.- Member of the company's retail board.

Partner of Brazil's largest financial education company. More than 5 years creating marketing strategies to expand the business.- Over 500,000 trained students.- Company's expansion to more than 120 Brazilian cities. - Speaker in courses, talks, and conferences.- Marketing campaigns developed to increase revenue and number of students.- Strategies created to convert students of XP Educação into customers of XP Investimentos.

Co-founder of EXPERT, Latin America's largest conference for financial advisors. It brings together all financial advisors from Brazil to share best practices and new opportunities in an inspiring, contagious, and engaging environment.- I managed multiple stakeholders, agencies, and almost 500 staff members.- Full responsibility over the conference's budget. - Marketing campaigns created to attract sponsors and attendees.- I developed the conference’s theme, identity, and attractions.- Set agenda, sessions, and speakers.- More than 70 sponsors, including J.P. Morgan, Prudential, MetLife, BNP Paribas, and LinkedIn.

I founded the Brazil Advisor Awards, known as the "Oscar"​ of Brazilian investment industry, It recognizes the best financial advisors of the country. Winners are chosen by XP's affiliated professionals, who watch movies of the candidates and vote for the best. The annual award has became a powerful training tool, which shares best practices to all financial advisory community.- I managed the entire project and stakeholders.- Rules defined according to compliance and regulation standards.- Marketing campaigns created to increase movie views and stimulate voting.- I organized the awards ceremony.

Created a group composed by the 20 best-performing XP's affiliated firms. Members are invited to attend exclusive events with XP's founders to make strategic decisions together, prioritizing projects and identifying new business opportunities. KPIs and rankings have been created to monitor the affiliated firms'​ performance daily.- Created the G20 concept and rules.- Generated recognition to members, inserting them into XP's decision-making processes.- Established a successful way to keep XP closer to its key affiliated firms.- Developed unique experiences for members.

Created a national campaign to develop people's money management skills. Many Brazilians don't care about how to invest their money. Consequently, most of them choose unattractive financial products that charge high fees and offer low yield. Through the engagement of XP's affiliated firms, we placed 200,000 people in financial talks across Brazil to show them how invest their money better.- Created the financial talk content.- Did more than 100 talks across the country as the main speaker.- Coached financial advisors about how to be a speaker of this talk.- Managed the conversion process of turning the audience in XP's customers.

Managed customers' Information Technology services in one of the main IBM and Oracle partners in Latin America. At the same time, offered consulting to develop customer support solutions, mainly for help desk and call center projects.- Implemented ITIL practices for IT service management.- Achieved all the SLAs of the customers.- Received the annual award for excellence for work performed in 2005 and 2006.- Created the Customer Service department of the company.- Managed the team of software developers.

Created a software house focused on developing web solutions. The company had 5 professionals that developed 8 websites in 2 years. The projects included the database architecture creation, layout definition and coding.- Coding using ASP and PHP.- MySQL, MS Access and MS SQL Server as database administration systems.- Managed the whole business, including accounting and finance.

The Agência Cadastra was first Brazil's Search Engine Marketing company. I analyzed the behavior of the Internet users to identify keywords most used by them and to improve the websites'​ position in search engines like Yahoo! and Google. 90% of searches done with the identified keywords displayed our customers on the first page of results. New in Brazil at that time, this service is currently offered by multiple companies.- Developed Search Engine Optimization (SEO). - Optimized websites' content and coding to improve its PageRank.- Created and performed strategies to promote Internet brands.