– A direct report to the CEO, I am the inaugural director of the company’s creative team, leading the company’s visual expression across all internal & outward-facing touch-points.– Collaborate with executive leaders to align business, marketing, & technology strategies, ensuring cohesive interdepartmental projects.– Oversee marketing, technology, & production roadmaps, collaborating with internal & external partners to develop & lead the digital platform essential to our… Show more – A direct report to the CEO, I am the inaugural director of the company’s creative team, leading the company’s visual expression across all internal & outward-facing touch-points.– Collaborate with executive leaders to align business, marketing, & technology strategies, ensuring cohesive interdepartmental projects.– Oversee marketing, technology, & production roadmaps, collaborating with internal & external partners to develop & lead the digital platform essential to our business.– Lead the development of company brand book including tone, voice, & visual guidelines via color, type, logo, photo, video, & people partners.– Direct multi-channel creative ideation for all brand activations including digital, print, OOH, experiential, merchandising, & packaging.– Manage and refine cross-functional workflows for all photoshoots & marketing campaigns, from initial idea to production & launch.– Increased our organic social media following from 0-200K & newsletter subscribers from 0-200K, leveraging social media campaigns & celebrity endorsements. Show less