Benjamin Waller Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

- Led a team of five professionals, fostering a collaborative and high-performing work environment - Managed the transition of JPMC to IAS and educated both the investment and planning teams on how to offer strategic support for partners to meet client’s brand safety standards- Provided thought-leadership in the development of the strategic plan for the upcoming year, aligning client KPIs with market trends and opportunities.- Maintain relationships with media representatives to give account updates and briefings for industry trends.

San Francisco Bay Area

- Analyze and negotiate digital buys to provide 7% savings and an additional 5% added value for the client - Evaluate and extrapolate digital media partners and technologies to ensure teamwide comprehension- Ensure over 10% of all client media is allocated to a minority owned media partner - Oversee, consolidate, and provide guidance on legal ownership of custom content for client- Manage entry level employees on operational tasks and responsibilities to certify teamwide knowledge- Supervise and delegate digital tagging process on over 10 million dollars of digital media

New York City Metropolitan Area

- Research, negotiate, and maintain all television and online video buys totaling ninety-five million dollars- Creation and communication of presentations, proposals, rationales, and budgets for client- Mentor and advise newly hired employees to ensure expertise of current media tools and client practices- Utilize key market data to raise viewership on client advertisements by 9%

New York, New York

- Place and maintain all Television buys that totaled over twenty five million dollars- Ensured monthly and campaign budgets were within the clients goals and reconciled invoices for payments- Developed relationship with networks to be leveraged for the client’s needs- #2 2020 Adweek Brand of the Year

Greater New York City Area

- Set up and managed multiple digital campaigns with spend over $8 million- Organized and analyzed data from previous quarters to help assist in deciding future partners- Utilized meetings to understand the business process of media from planning through completion-Helped train entry-level employees understand multiple programs such as Prisma and Google Ads

Greater New York City Area

- Assisted the purchasing of advertisements that accounts for over $10 million dollars - Organized previous data to be analyzed by the McDonalds team for future investments- Attended training seminars and leveraged marketing expertise to develop industry and brand-specific experience