Ben Warden Email & Phone Number

Sweden

Los Angeles, Ca, Us

Brands: Ghirardelli, CLIF Bar, Elijah Craig BourbonProvide executive leadership for brand marketing across Ghirardelli, CLIF Bar, and Elijah Craig Bourbon.Delivered 4B impressions and exceeded campaign goals by 2x for the launch of Ghirardelli’s first-ever New York location at the Empire State Building, featuring an Emmy Award-winning ribbon-cutting ceremony with Mary J. Blige.Led cross-channel integrated marketing agency meetings to launch equity and purpose-driven campaigns for CLIF Bar, partnering with organizations like KaBOOM! and athletes such as WNBA MVP Breanna Stewart, National Women's Soccer Player Sophia Smith, and Pro Tennis Player Frances Tiafoe.Spearheaded integrated marketing strategies that drove revenue growth and market share expansion.Oversaw cross-functional teams to deliver high-impact campaigns aligned with business objectives.

Oakland, Ca, Us

Santa Clara, California, Us

San Francisco 49ers Team PhotographyOn-Field Game actionEvent photography3 Super Bowls

Fortuna, California, Us

• Accelerated Humboldt Organic Vodka to CA's #1 Premium Organic Vodka, #7 Premium Vodka, & 2nd Best Velocity *Nielsen• Analyzed and optimized digital & OTT media to achieve 57% increase in digital impressions, 154% increase in CTR, 94% decrease in CPV• Implemented new social strategy achieving 82% Brand Growth, +70.5% Eng. rate +463% Engagements, +230% Impressions in one month• Analyzed consumer, category, competitor insights to develop integrated, multi-channel marketing strategy• Refined brand positioning, and developed insights driven, layered creative platform including brand, seasonal and product creative• Built awareness with integrated plan: OTT, OOH, digital, programmatic, mobile ad-to-cart, social media, shopper, events, partnerships• Stewarded PR, Digital, Creative, and Production Agencies• Analyzed Nielsen data sales data, media, and owned insights to identify new growth areas across each channel• Prepared and led internal Monthly Business Reviews with VC investors and founders• Managed internal (founders, investors, sales) and external (distributors, buyers, and consumers) communications• Partnered with Trade Marketing Manager to execute 1,000 demo effort with 10 Brand Ambassador team• Created cost efficient, doc-style video content strategy: 1:30 Web Shorts, then cut to hard hitting product ads in :30, :15, & :06 formats

San Francisco, California, Us

Fast Moving Consumer Goods / Alcohol Brands• Doubled company revenue in 4 years• Stewarded marketing team of Sr. Brand Managers, Brand Managers, & ABMs that oversaw 30 global brands• Implemented new shopper marketing, e-commerce, and DTC capabilities• Managed marketing and sales P&Ls to maximize performance while monitoring CAMP• Launched Amazon strategy for Luxardo Cherries, which created a new revenue stream that became 15% of the sales revenue in year 1

New York, Ny, Us

Brands: Fitbit, Pernod Ricard, Norton by Symantec, Altair Engineering, UC Health• Led cross-functional agency teams as AOR for Fitbit and Norton to execute fully integrated global efforts• Led Fitbit new business win, that increased agency revenue by 20% in 2017• Lead in global Fitbit Ionic launch, Fitbit’s first smartwatch, to 20+ countries globally, with eTV, Radio, OOH, Print, Digital and Social• Global transcreation of fully integrated campaigns to 12 countries in 29 languages for Norton by Symantec• Development cybercrime video content series for Norton that was #1 on iTunes and a Hulu Featured Documentary• Norton Security Jeans PR activation netted 200MM+ earned impressions• Partnered with Dallas Cowboys, Houston Texans, Houston Rockets, Houston Astros, Texas Rangers• Created documentary video, web & social content for Altair Engineering, & tech used in the America’s Cup to build foiling sailboats

New York, Ny, Us

Brands: Reliant Energy, Jenny Craig, Norton by Symantec• Managed multiple studio sessions with voice over talent, Matthew McConaughey• Led Reliant Energy site redesign, that included consumer Online sales platform, account management, CRM, and Business portal for1MM+ customer base• Led Jenny Craig integrated campaign launch• Creative strategy development for Online advertising to maximize Online media performance based on interaction rates• Executed site redesign inclusive of e-commerce, account management, CRM, and Business portal for 1MM+ customer base.• Led Jenny Craig integrated campaign launch.

New York, Ny, Us

Managed the production of all offline creative assets, including but not limited to TV Ads, Print, OOH/Billboards, Trainwraps, etc. Client: Reliant Energy

New York, Ny, Us

Brands: Shutterfly• Influenced clients' media strategy to deliver innovative strategic media solutions.• Analyzed campaigns against channel best practices to maintain optimal performance.• Established first influencer campaigns with mommy-blogger demographic for Shutterfly's primary revenue source, Photobooks

New York, Ny, Us

Brands: Adobe Creative Suite 4 (CS4), WellPoint Health Insurance• Launched Adobe CS4, & was the most successful CS media launch for Adobe to date.• Strategically segmented the media plan to align creative messages priority consumers: Photographers, Illustrators, etc.• Established Multi-Touch Attribution model to establish attribution across various touchpoint• Launched creative auto-optimization technology for WellPoint insurance, that optimized Headlines, Images, CTAs, Backgrounds• Achieved lowest Cost Per Acquisition for WellPoint Insurance via digital awareness campaign layered with sequential retargeting• Achieved lowest Cost Per Lead for Nokia Enterprise Solutions with B2B white paper campaigns targeted at tech decision makers

Mountain View, Ca, Us

Brand: Google Ad NetworkCreated marketing materials in coordination of launch of Google Ad-Network

Bachelor Of Fine Arts (B.F.A.), Media Studies, Psychology

Mfa, Photography