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Advertising: Cross-Channel agency & client lead in delivery of strategy and creative production, including: • Broadcast production (TV, and radio) • Offline (print, OOH, train wraps, newspaper) • Online Branding (Online video, rich media, microsite development) • Online Direct Response (Behavioral Targeting, Retargeting, Lead Generation, Email) • Social Media (Content Strategy, Promotion and application development, social media advertising, blogger integration and custom programs) • Mobile Advertising • Website Development (User Experience, Content Strategy, Wireframe, Visual Design), • Sponsorship and Promotions (Sports Marketing Partnerships, Community Relations Marketing)B2C & B2B experiencePhotography:• Shooter with 49ers photographers since 2006. (Portfolio: www.benwarden.com)
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Vice President, BrandEdelmanSweden
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Vice President, BrandEdible, Inc, A Daniel J. Edelman Holdings Company Aug 2023 - PresentLos Angeles, Ca, UsBrands: Ghirardelli, CLIF Bar, Elijah Craig BourbonProvide executive leadership for brand marketing across Ghirardelli, CLIF Bar, and Elijah Craig Bourbon.Delivered 4B impressions and exceeded campaign goals by 2x for the launch of Ghirardelli’s first-ever New York location at the Empire State Building, featuring an Emmy Award-winning ribbon-cutting ceremony with Mary J. Blige.Led cross-channel integrated marketing agency meetings to launch equity and purpose-driven campaigns for CLIF Bar, partnering with organizations like KaBOOM! and athletes such as WNBA MVP Breanna Stewart, National Women's Soccer Player Sophia Smith, and Pro Tennis Player Frances Tiafoe.Spearheaded integrated marketing strategies that drove revenue growth and market share expansion.Oversaw cross-functional teams to deliver high-impact campaigns aligned with business objectives. -
Team PhotographerOakland Athletics Mar 2023 - PresentOakland, Ca, Us -
Sports PhotographerSan Francisco 49Ers Aug 2006 - PresentSanta Clara, California, UsSan Francisco 49ers Team PhotographyOn-Field Game actionEvent photography3 Super Bowls -
Vice President Of MarketingHumboldt Distillery May 2022 - Aug 2023Fortuna, California, Us• Accelerated Humboldt Organic Vodka to CA's #1 Premium Organic Vodka, #7 Premium Vodka, & 2nd Best Velocity *Nielsen• Analyzed and optimized digital & OTT media to achieve 57% increase in digital impressions, 154% increase in CTR, 94% decrease in CPV• Implemented new social strategy achieving 82% Brand Growth, +70.5% Eng. rate +463% Engagements, +230% Impressions in one month• Analyzed consumer, category, competitor insights to develop integrated, multi-channel marketing strategy• Refined brand positioning, and developed insights driven, layered creative platform including brand, seasonal and product creative• Built awareness with integrated plan: OTT, OOH, digital, programmatic, mobile ad-to-cart, social media, shopper, events, partnerships• Stewarded PR, Digital, Creative, and Production Agencies• Analyzed Nielsen data sales data, media, and owned insights to identify new growth areas across each channel• Prepared and led internal Monthly Business Reviews with VC investors and founders• Managed internal (founders, investors, sales) and external (distributors, buyers, and consumers) communications• Partnered with Trade Marketing Manager to execute 1,000 demo effort with 10 Brand Ambassador team• Created cost efficient, doc-style video content strategy: 1:30 Web Shorts, then cut to hard hitting product ads in :30, :15, & :06 formats -
Director Of MarketingHotaling & Co. - Formerly Anchor Distilling Jan 2018 - Mar 2022San Francisco, California, UsFast Moving Consumer Goods / Alcohol Brands• Doubled company revenue in 4 years• Stewarded marketing team of Sr. Brand Managers, Brand Managers, & ABMs that oversaw 30 global brands• Implemented new shopper marketing, e-commerce, and DTC capabilities• Managed marketing and sales P&Ls to maximize performance while monitoring CAMP• Launched Amazon strategy for Luxardo Cherries, which created a new revenue stream that became 15% of the sales revenue in year 1 -
Global Vice President, Account DirectorGrey Group Nov 2014 - Jan 2018New York, Ny, UsBrands: Fitbit, Pernod Ricard, Norton by Symantec, Altair Engineering, UC Health• Led cross-functional agency teams as AOR for Fitbit and Norton to execute fully integrated global efforts• Led Fitbit new business win, that increased agency revenue by 20% in 2017• Lead in global Fitbit Ionic launch, Fitbit’s first smartwatch, to 20+ countries globally, with eTV, Radio, OOH, Print, Digital and Social• Global transcreation of fully integrated campaigns to 12 countries in 29 languages for Norton by Symantec• Development cybercrime video content series for Norton that was #1 on iTunes and a Hulu Featured Documentary• Norton Security Jeans PR activation netted 200MM+ earned impressions• Partnered with Dallas Cowboys, Houston Texans, Houston Rockets, Houston Astros, Texas Rangers• Created documentary video, web & social content for Altair Engineering, & tech used in the America’s Cup to build foiling sailboats -
Management SupervisorGrey Group Aug 2012 - Nov 2014New York, Ny, UsBrands: Reliant Energy, Jenny Craig, Norton by Symantec• Managed multiple studio sessions with voice over talent, Matthew McConaughey• Led Reliant Energy site redesign, that included consumer Online sales platform, account management, CRM, and Business portal for1MM+ customer base• Led Jenny Craig integrated campaign launch• Creative strategy development for Online advertising to maximize Online media performance based on interaction rates• Executed site redesign inclusive of e-commerce, account management, CRM, and Business portal for 1MM+ customer base.• Led Jenny Craig integrated campaign launch.
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Account SupervisorGrey Group Oct 2009 - Aug 2012New York, Ny, UsManaged the production of all offline creative assets, including but not limited to TV Ads, Print, OOH/Billboards, Trainwraps, etc. Client: Reliant Energy
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Digital Media PlannerSapientrazorfish Jul 2009 - Oct 2009New York, Ny, UsBrands: Shutterfly• Influenced clients' media strategy to deliver innovative strategic media solutions.• Analyzed campaigns against channel best practices to maintain optimal performance.• Established first influencer campaigns with mommy-blogger demographic for Shutterfly's primary revenue source, Photobooks -
Media PlannerGrey Group Aug 2007 - Jul 2009New York, Ny, UsBrands: Adobe Creative Suite 4 (CS4), WellPoint Health Insurance• Launched Adobe CS4, & was the most successful CS media launch for Adobe to date.• Strategically segmented the media plan to align creative messages priority consumers: Photographers, Illustrators, etc.• Established Multi-Touch Attribution model to establish attribution across various touchpoint• Launched creative auto-optimization technology for WellPoint insurance, that optimized Headlines, Images, CTAs, Backgrounds• Achieved lowest Cost Per Acquisition for WellPoint Insurance via digital awareness campaign layered with sequential retargeting• Achieved lowest Cost Per Lead for Nokia Enterprise Solutions with B2B white paper campaigns targeted at tech decision makers
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Google Ad Network AssistantGoogle May 2003 - Aug 2003Mountain View, Ca, UsBrand: Google Ad NetworkCreated marketing materials in coordination of launch of Google Ad-Network
Ben Warden Skills
Ben Warden Education Details
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Pomona CollegePsychology -
Academy Of Art UniversityPhotography
Frequently Asked Questions about Ben Warden
What company does Ben Warden work for?
Ben Warden works for Edelman
What is Ben Warden's role at the current company?
Ben Warden's current role is Vice President, Brand.
What is Ben Warden's email address?
Ben Warden's email address is bw****@****ysf.com
What is Ben Warden's direct phone number?
Ben Warden's direct phone number is +141540*****
What schools did Ben Warden attend?
Ben Warden attended Pomona College, Academy Of Art University.
What skills is Ben Warden known for?
Ben Warden has skills like Digital Media, Online Advertising, Interactive Advertising, Social Media Marketing, Digital Strategy, Interactive Marketing, Creative Direction, Advertising, Digital Marketing, Integrated Marketing, Social Media, Media Planning.
Who are Ben Warden's colleagues?
Ben Warden's colleagues are Rona Phuong Hoang, Maggy Siegel, Daniella Gonzalez Santos, Fortuna Alejandra Osorio Gómez, Greg Fairburn, Gicha Graciella, 張佳穎.
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