Ben Bender Email and Phone Number
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A CAREER OF TAKING INNOVATIVE TECHNOLOGY TO MARKET, OPTIMIZING THE PARTNER ECOSYSTEM TO DRIVE REVENUE, AND CREATING HIGH PERFORMANCE TEAMSSince my first job as a Marketing Analyst through the next 25+ years of my career, I’ve had a front row seat to the shift in product marketing from traditional, broad-based approaches to highly personalized, digital-first, data-driven strategies to reach customers. Gone are the days of being just product-centric in our messaging, as well as the days of marketing only to IT departments. “Push” marketing campaigns are extinct, replaced by “pull” strategies allowing customers to consume the content wherever they choose. Additionally, companies are no longer the sole authors of content; we now embrace user-generated content. And who could have predicted the amount of data and analytics we could get our hands on back then? In addition to being technical SMEs, product and solution marketers are now strategists, storytellers and data analysts. I love this front row seat as our tactics will continue to evolve and I will be right there as they do…what an exciting time!My passion is being a strategic, hands-on, results-oriented leader who develops and executes leading-edge strategies, processes, and programs to amplify launch impact, accelerate ramp-to-revenue, and drive profitable sales performance and share growth through an optimized partner ecosystem. My inspiration comes from the relationship between product marketing, sales, development, engineering, and customer success, and how a collaborative effort can be laser focused on our customers, and their evolving needs. This unified, high performance approach enables organizations to introduce new solutions and releases more timely and efficiently. My guiding principle, however, is the relationship I have with my teams, my customers, and the partners with whom I work. There is a saying in Texas, “Don’t lie, don’t cheat, and don’t steal.” Adding, “and be transparent along the way,” this simple-to-follow motto begins to foster a culture of trust across our personal ecosystem, making the difficult day-to-day activities that much easier between us all.DEMONSTRATED EXPERTISE• Product Lifecycle Marketing (PLMk)• SaaS, IoT, AI/ML, XaaS, & Cloud GTM• NPI/NSI Launch• Growth & Lifecycle Marketing• Solution Positioning and Messaging• Targeted Buyer Persona Development • Global Sales Play Execution• RTM Partner Enablement• Global-to-Field GTM Integration
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Director, Platform MarketingHewlett Packard EnterpriseHouston, Tx, Us -
Director, Solutions MarketingBmc Software Sep 2021 - PresentHouston, Texas, Us -
Head, Global Product Marketing For Edge/Iot Systems & Channel-To-Edge InstituteHewlett Packard Enterprise 2019 - PresentHouston, Texas, UsResponsible for planning, implementing and managing overall product and services marketing strategy for new Edgeline Converged Edge Systems product family. Lead a team of marketers responsible for the messaging, content, and launch. Drive Channel-to-Edge Institute partner ecosystem program that provides use cases, business cases, and joint GTM opportunities for channel and OEM partners. Serve as an evangelist for our products through thought leadership and blogging, social media, and events such as Discover, Microsoft Inspire, and IoT Solutions World Congress. Serve on executive team to drive NPI process into established HPE PLM practice for Hybrid IT organization.
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Director Of Global Product Marketing - Asset Id & Tracking, Software & ServicesZebra Technologies 2014 - 2018Lincolnshire, Il, UsBuilt and executed three-year global strategic marketing plan, financial plan, and yearly operating plan for $2.1M portfolio. Led global strategy and go-to-market readiness of new product introduction marketing programs supporting overall AutoID, Intelligent Edge Solutions, Visibility Solutions (SaaS), Cloud, Analytics, Services and Software portfolio. Developed a deep understanding of VOC and end-user and decision-maker personas. Created and delivered value propositions and key messages for all products and solutions. Managed agency relationships. Defined and developed differentiated market-specific messaging for manufacturing, retail, T&L, and healthcare vertical markets. Identified and assessed global, industry, and technology trends. Recommended and executed actions to accelerate revenue and share gain. Identified new markets, market adjacencies, and global business opportunities. Contributed to assessment of business investments, priorities, and trade-offs. Developed, maintained, and published product, services, software, and solutions roadmap.• Implemented corporate-wide product life-cycle marketing process to amplify product launch impact and accelerate ramp-to-revenue goals. Drove average of 140% pipeline to PAC II business plan. Generated nearly 200% increase from previous 12 months.• Collaborated with cross-functional teams to ensure effective development of long-term and short-term strategic marketing plans aligned with corporate messaging and effectively positioned overall portfolio to appropriate segments and customer needs. • Ensured regional marketing alignment and investment.• Drove and measured effective utilization of customer-facing marketing materials, including concepts, tool kits, collateral, and communication plans. -
Director, Global MarketingSynapse Wireless, Inc. Jan 2013 - Aug 2014Huntsville, Al, UsDeveloped brand to build awareness and loyalty with customers and partners for start-up IoT Wireless Sensors and Software organization. Defined global GTM strategy, product positioning, and demand generation across buyer’s journey. Oversaw development of integrated communications plan and GTM deliverables. Created and delivered field-enablement materials.• Implemented SEO web analytics measurement process and Eloqua CRM contact management program.• Created and managed services, ISV, and partner programs including joint GTM initiatives.• Launched new healthcare division including company brand, value proposition, and messaging pillars for corporate spin-off. -
Senior Marketing Manager, Mobility & SolutionsHp 2000 - 2012Houston, Texas, UsSenior Manager, Solutions Marketing, Americas, 2008-2012Delivered customer experience strategy, including global and regional events, multi-country road show, field events and sponsorships, and Latin America customer forum. Conceived, developed, and launched significant co-marketing programs with Microsoft, Intel, AMD, AT&T, and others. Managed creative agency relationships.• Launched healthcare software marketing strategy, including first joint EMR solution with McKesson and Intel, resulting in $200,000,000 Y1 revenue growth.• Served as commercial marketing lead for Palm and WebOS acquisition and integration.• Leveraged key ISV relationships to drive product and solution awareness in adjacent markets.Senior Manager, Solutions Marketing, North America, 2004-2008Led strategic market planning, program development, sales enablement, partner and alliance programs, field marketing activities, and regional integrated marketing campaigns. Developed and launched cross-BU SaaS campaign with 20 key SMB ISVs, resulting in $40,000,000 Y1 revenue growth at 70% margins. Built and managed strategic relationships with Intel, AMD, Cisco, Microsoft, AT&T, Verizon, Qualcomm, VMware, Citrix, and other partners.Mobility Product Marketing Manager, North America, 2000-2004Oversaw strategic planning and market development, product and program launch, demand generation, and engagement with enterprise field marketing teams. Maximized alliance funds with Microsoft, Intel, T-Mobile, and AMD, and developed new partnerships in support of mobility strategy.
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Director, Marketing Operations (Formerly Telxon)Zebra Technologies 1996 - 2000Lincolnshire, Il, UsDrive global business impact and strengthen the Telxon brand across all leading segments. Responsibilities included strategic market planning, new product launch, competitive analysis and positioning, marketing communications, channel development, inside sales, training, press and investor releases, advertising, tradeshows and promotion.
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Business Unit ManagerSpectrum Laboratories 1992 - 1996Rancho Dominguez, Ca, Us -
Marketing Analyst (Formerly Cms)Thermo Fisher Scientific 1990 - 1992Waltham, Ma, Us
Ben Bender Skills
Ben Bender Education Details
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Dartmouth CollegeMarketing -
University Of PhoenixInternational Management - Hp Sponsored
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Texas Christian UniversityInternational Management
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Carl Duisburg Society, Cologne, GermanyInternational Marketing
Frequently Asked Questions about Ben Bender
What company does Ben Bender work for?
Ben Bender works for Hewlett Packard Enterprise
What is Ben Bender's role at the current company?
Ben Bender's current role is Director, Platform Marketing.
What is Ben Bender's email address?
Ben Bender's email address is be****@****dos.com
What is Ben Bender's direct phone number?
Ben Bender's direct phone number is +125670*****
What schools did Ben Bender attend?
Ben Bender attended Dartmouth College, University Of Phoenix, Texas Christian University, Carl Duisburg Society, Cologne, Germany.
What skills is Ben Bender known for?
Ben Bender has skills like Product Marketing, Wireless, Demand Generation, Multi Channel Marketing, Cross Functional Team Leadership, Marketing Management, Go To Market Strategy, Channel Partners, Networking, Analytics, Sales Enablement, Marketing.
Who are Ben Bender's colleagues?
Ben Bender's colleagues are Bhanu Pratap, Redding Jerrita, Carmen Chan, Amal Mighri, Al Aydeniz, Jatin Parikh, Riza Tetik.
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