(Sold to PMG) Camelot is one of the largest privately owned marketing and media agencies in the U.S.

Responsible for all marketing activities for the largest online provider of emergency cash in the US. Helped drive the company’s transformation from a payday lender to a provider of next generation financial products to help consumers manage life’s everyday expenses. In the process, took the company from $20mm to $200mm+ in annual revenue.- Manage all aspects of marketing including: search, affiliate, web banners, email, radio, TV, direct mail, outdoor and strategic partnerships.- Develop pricing strategies and new product offerings. - Developed the company’s first offline marketing strategy including market testing, media selection and creative development.- Developed new websites or significant changes/improvements to existing websites.- Spearheaded the development of a two new brands – ThinkCash and Elastic. Took ThinkCash from launch to $100mm in revenue in less than 3 years. - Drive product development and marketing project prioritization.- Manage an internal team of analysts, online and business development managers. Additionally, managed all external agency relationships.

Online sports entertainment company backed by Charles River Ventures that developed OneSeason.com (sports trading market), Vinny's Sports Book (p2p sports betting game on FB) and Fantasy Tycoons (short duration fantasy sports app).

Employee #1 for Blockbuster's competitive answer to Netflix. Launched and ran marketing for the service. Went from launch to 1 million subscribers in less than 10 months, making it the fastest growing subscription business ever at the time.

* Managed relationships with AOL, MSN, Yahoo, and other marketing partners that generated over $125 million in annual sales.* Developed new customer acquisition goals and strategies for JCPenney.com marketing vehicles.* Negotiated contracts and renewals related to Internet portals and other online marketing opportunities.* Managed and directed a team of Internet artists and merchandisers that manage the daily operations of portal partnerships and online marketing placements.* Coordinated efforts of the Internet marketing team, Internet merchandisers, catalog marketing, and retail marketing to maximize the effectiveness of online marketing promotions and operations.

* Worked directly with the President and CEO to develop revenue forecast and projections presented to VCs, investment banks, and strategic partners to secure funding and build partnerships.* Developed a reporting system to monitor key performance metrics. Produced weekly reports for management team used to make tactical and financial decisions.* Spearheaded revenue-generating projects, which resulted in over 40% of the company’s sales. The projects also improved the customer experience and customer retention.* Created technical specifications for new software functionality and development.* Analyzed merchant partners’ performance and organized new programs and initiatives, which increased performance and product coverage by over 200%.* Evaluated trend curves for potential products in specific merchandise categories.