Content Strategy, Team Development, User Experience

2010-2022Senior Solutions ManagerPrimary product evangelist responsible for marketing, inside sales, training, and customer relationship management for SaaS reading assessment and intervention program, Read Live. Successfully launched program in 2011 and have driven sales of over 4000 accounts with 360000 licenses to date. Designed, developed or managed development of marketing, sales, training, and support tools, including product demonstrations, self-guided tutorials, and product knowledge base. Developed and delivered live and virtual training for internal and external customers. Deliver presentations at trade shows and Train-the-Trainer events. Represent company at industry trade shows.2009-2010, as Sales and Marketing DirectorManaged customer relationships. Delivered quotes and sales proposals. Delivered sales presentations at customer sites and via WebEx. Managed team of 6 inside sales and marketing professionals.2007-2009, as Senior Product ManagerDeveloped strategy for increasing software sales by 33% between 2007 and 2009. Developed and carried out company’s e-marketing strategy, including redesigned company website, lead generation and capture through combination of SEO, Adwords, downloadable product samples and whitepapers, and online advertising in industry specific online newsletters and websites. Initiated social media presence through Facebook, YouTube, Twitter.2003-2007, as Development and Support ManagerSuccessfully managed design and development of second-generation reading fluency software program sold to K-12 schools nationwide. Developed and managed outstanding front-line support team. Regularly communicated with customers via phone and email on escalated issues. Researched and evaluated enhancements to existing products, including integration of voice recognition technology, and migration of primary software product to a web platform. Instituted customer support call logging and reporting procedures.

Managed development of search and sitemap software for use on intranets and web sites.Identified end-user requirements and software feature sets, pricing, marketing, and sales strategies.Managed product development team of contract programmers in New York, Maine, and the Ukraine.Initiated and managed relationships with third-party suppliers and partners, including negotiating licensing agreements.Developed and implemented company’s marketing strategy, including marketing collateral, trade show presence, and electronic communication to customers and prospects.Built and maintained company web site, and managed e-commerce system.Provided technical support to customers.

Founded and managed this successful software consulting and training firm, managed all P&L responsibilities and day-to-day business issues and directed the firm’s marketing, sales, and training initiatives.Managed a staff of 10 full-time and contract employees.Key clients included Cargill, Macromedia, Levi Strauss, Burlington Northern Railroad, American Express, and BMC Software.Trained over 3000 participants in both private and public seminars.Developed technical documentation, training guides, web sites, online learning support tools for Fortune 500 and small technology firms across the country.Partnered with Ohio-based CRM solution provider (Astute Solutions) to provide online information services to their customers.Certified Internet Webmaster, Authorized Training Provider, Macromedia Authorized Training Program, Certified RoboHELP Trainer.Keynote speaker and presenter on online information design at many conferences throughout the years, both nationally and internationally.Founded several user groups to help drive sales and support customers, including the Online Communicators Network (over 150 paid members).Consultant for Macromedia Dreamweaver V. 1 development.

Maintained and operated secure field radio equipment and motor vehicles. Achieved rank of SP4.