- Responsible for driving qualified customers to Kennametal web properties and improving the website experience to drive self-service, lead generation, and eCommerce revenue. This includes leading all aspects of digital transformation, including website roadmap, change management, digital marketing, leads management, product information management (PIM), and digital asset management (DAM).SOLUTIONS: SAP Commerce Cloud / Hybris, Adobe Experience Manager (AEM), Apache Solr, Adobe Analytics, Stibo Systems STEP Workbench, Akamai, Qualtrics, SEMRush, ahrefs, PowerReviews, UserTesting, Baymard, MonsidoReporting to Business Unit President

- Responsible for driving qualified customers to AutoZone.com and improve conversion and profit both online and in-store. This includes developing strategic objectives across functions including eCommerce, Search Engine Optimization (SEO) / Paid Search / Search Engine Marketing (SEM), A/B Testing, Conversion Rate Optimization (CRO), website advertising, marketplaces, and other channels. SOLUTIONS: Adobe SiteCatalyst, Oracle Commerce (ATG, BCC, Endeca, Experience Manager), BounceX, Baymard, Google Search Ads 360, Dynatrace, Tealium, Akamai, Qualtrics, SEMRush, MOZ, Conductor, Pepperjam, ahrefs, Certona, BazaarVoice, ChannelAdvisor, Liquidus, ThriveCommerceReporting to VP, eCommerce

- Marketing lead for Terminix responsible for building and achieving the annual marketing plan. This includes developing strategic objectives across marketing channels, including ecommerce, digital marketing, broadcast media including TV and radio, direct mail, and other channels. - Responsible for aligning marketing channel acquisition and customer retention efforts with call center, outside sales and the service organization to maximize profitability.- Reported to Chief Marketing & Strategy Officer of ServiceMaster, a leader in Home Services

- Responsible for developing and implementing digital strategy for Terminix, including building an ecommerce engine, increasing organic traffic, and integrating digital across other marketing channels as well as working seamlessly with call centers and sales.- Reported to Chief Marketing Officer (CMO)

- Responsible for ecommerce, website measurement, and digital marketing channels driving online and in-store sales- Grew digital marketing sales 120% vs. 2014. Digital advertising efficiency improved 31% across customer acquisition and retention programs, including email, text messaging, paid search, display advertising, affiliate marketing, and others.- In-sourced all digital marketing, including paid search, SEO, display advertising and comparison-shopping engines- Leveraged multi-channel attribution modeling and business analytics for in-season marketing optimizations and promotional strategies for both website and in-store digital marketing efforts- Reported to Chief Marketing Officer (CMO)EXPERTISE: Ecommerce, Website Marketing, Email Marketing, Mobile, SMS / Text Messaging, PPC, SEO, Affiliate Marketing, CSEs, Programmatic Display, Website Analytics, Digital Attribution, Local Marketing, Product & Data Feeds, Social Media.SOLUTIONS: Adobe SiteCatalyst, Google Analytics, Convertro, LiveRamp, ForeSee Results, Oracle Commerce (ATG, BCC, Endeca, Experience Manager), Cheetahmail, Visible Technologies, Kenshoo Search, Kenshoo Social, Commission Junction, ChannelAdvisor and others

- Responsible for creating multi-million dollar online marketing strategy, actively researching new technologies and industry developments, and driving efficient program execution- Responsible for driving site traffic and website conversion, new customer acquisition and maximizing customer lifetime value (LTV) with digital marketing channels- Extending company’s strong background in customer file analysis to digital programmatic buying to create cross-program efficiencies and optimizations. Launched company's first multi-touch attribution solution.- Partner with e-commerce development team, promotions group, merchandising and creative teams to manage execution of integrated online programs to support company-wide activities- Reported to Vice President, eCommerceProgram expertise: Hitwise, Business Objects, Coremetrics Analytics & Explore Trained, Google Analytics, Forrester Research, ForeSee Results, Monetate, Responsys, Mediaplex, VisualIQ Multi-touch Attribution, TagMan, MediaMath T1, Criteo, Visible Technologies, Wildfire, IBM Websphere, Coremetrics Analytics & ExploreMarketing channels and expertise: Email Marketing. Paid Search, Search Engine Optimization (SEO), Affiliates, Product Data Feeds, Comparison Shopping Engines, Retargeting Strategies, Display Advertising, DSP, DMP, Social Media, Multi-channel Attribution, Local Search, Conversion Rate Optimization, A/B and Multivariate Testing, Website Marketing, Mobile & Tablet Development

- Responsible for multi-million dollar paid search and display media advertising spend for 3 brands across major search engines (e.g., Google, Yahoo, MSN/Bing) and networks- Bid campaign optimization, keyword research and build out, execute creative ad copy, targeting and landing page tests, testing and data analysis, tracking and reporting- Conduct post-campaign analysis and provide recommendations for future campaigns- Research industry best practices to identify new marketing opportunitiesFunctional expertise/keywords: Paid Search, PPC, Pay Per Click, PPC Advertising, Search Engine Marketing, SEM, Online Internet Marketing, Display Advertising, Web AnalyticsProgram expertise: Kenshoo, Google Adwords, Yahoo Sponsored Search, Microsoft adCenter, Coremetrics Analytics & Explore, ClearSaleing, MS Office Suite, The Search Monitor

- Lead analyst role in the divestiture of Jackson and Perkins, the acquisitions of Wolferman’s and Cushman’s, and researching other strategic opportunities. Responsibilities included valuation modeling, managing the diligence process, organizing virtual data rooms and documents and maintaining communication among constituents. - Key position in development and communication of Company’s Strategic Plan. Rationalize cross functional priorities with executive management to align resources toward achieving Company’s mission and vision.