Ben Williams Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

At Thinkless, I help our clients by crafting human-centred strategies that align with their vision and goals. Drawing on my expertise in experiential storytelling, I work closely with clients to understand their needs and transform those insights into impactful solutions. Whether it's engaging stakeholders, connecting with customers, or driving internal alignment, I ensure that every strategy is delivered with purpose and passion, helping clients navigate challenges and achieve sustainable success. My approach is all about creating meaningful connections that drive real results.

Frenchs Forest, New South Wales, Australia

Sydney, Australia

Responsible for building the Lenovo Gaming & Legion brands within Australia and New Zealand as evangelist for the brands within Lenovo, the community and the industry. As a member of the AP Gaming Team stationed in the Australian office, engaging and working in tandem with all arms of the Lenovo ANZ team, including Sales, Product Management, Digital Marketing, Trade Marketing, PR, Finance, Ecommerce, Community and Logistics, as well as being primary Gaming contact for PR, Digital, Social and Influencer agencies.

Syndey, Australia

Overseeing the revenue requirements for Gfinity Australia's entry into the local esports landscape as a professionally structured, governed and commercially viable league, building off the success of Gfinity UK, and with the powerful backing of HT&E & Ikon Media & EntertainmentAssisting the CEO & COO with bringing gaming & tech industry brands into the 2018 series, ensuring the appropriate integration and delivery for non endemic brands as key commercial partners into a new sporting format, as well as streamlining existing products, crafting and implementing new products & revenue streams, and recruiting a sales & client services team.

Sydney, Australia

Managed 50% of clients as part of the Playwire entry into the APAC market, both existing brands as well as new business development.Crafted targeted digital media campaigns, using a mixture of video, display & rich media, representing inventory for exclusive platforms such as Steam, Minecraft, Roblox, CrunchyRoll, Animelab, Zynga, Overwolf, Miniclip & Rapidfire.End-to-end client service, from initial education, through proposals & bookings, to final reporting.Managed both direct booking and programmatic investments.

Entertainment Quarter

Gaming specialist, focusing on crafting integrated campaigns, combining the digital media, live broadcast, social engagement as well as influencer talent of Twitch with the production teams, technology and studio capabilities of Spiral Media/Showdown to create bespoke marketing engagements for brands, both proactively and as response to briefs.Built out strategic partnerships with multiple clients to provide additional secured revenue for Spiral/Showdown, as well as cumulative benefits of content creation, amplification and media delivery for partner brands.Integral in the product development as well as crafting the commercials for Spiral/Showdown's esports brands 6T4Sports & Throwdown.Managed & recruited for the Sales team, as a member of Senior Management, as well as consulting on strategy for the future of the business.

Chatswood, Nsw

Gaming specialist on the B2B sales team for ReedPOP, Reed Exhibition's pop culture division.Primarily focused on clients within the Games Industry, with goals of curating appropriate, engaging brands for PAX Australia, converting appropriate gaming brands for Oz Comic-Con, and ensuring sales & profitability targets were met for each event. This included crafting of bespoke engagements in tandem with or on behalf of brands, as well as on-site client management and implementation of activities.Additionally, managed the relationship between ReedPOP & Victorian State Government as Project Liason, drove the growing relationship with Twitch as part of PAX Australia including creating new revenue streams, initiated, co-launched, sold & client-serviced the first PAX Aus esports ESL Arena, and grew the unique, international exhibitor contingent each year by sourcing new clients from around the world.

North Ryde, Australia

Within DMSBT - major Google Enterprise Maps commercial partner - responsible for client services and existing client development across 150 existing accounts.Ensuring ongoing annuities, as well as identifying new opportunities for additional revenue streams from existing clients, as well as assisting with managing the Google partnership

Gordon, Australia

Managed all aspects of the Video Game & Accessories Distributor Tuff Kat Entertainment, focused primarily of Freight, Distribution & Logistics, as well as secondary roles within:- Purchasing- Channel Sales- Marketing Coordination- Digital Web Management- E-commerce- Social Media Management- Video Game Classification- Event Management

Brisbane, Australia

Department Head of the Preowned division for ANZ, managing a team to continue to grow the scale and profitability of the Preowned business.

Brisbane, Australia

One half of a team of two in the freshly created Preowned Department, managing the entirety of the Preowned commercial division, with responsibility for:- Profitability- Sale and trade pricing structures- Inventory levels- Channel marketing- Education and training- External trade partnerships, domestic & international- New product & revenue stream development (including trade of Smartphones & iDevices)- Internal recognition schemes

Brisbane, Australia

Analysing stock and sales data across more than 400 ANZ retail stores, to ensure accurate inventory levels & reducing overstocks for the highest sell through rates, as well as loss prevention & fraud reduction