Director
Current
A results-driven strategic business leader with 25+ years operational experience in B2B high-tech working with a number of VCs and their portfolio companies to help them design, build and scale their commercial operations.Proven experience providing value for more than 100 early-stage startups, recent clients include Sales Impact Academy, Tessian, Juro, Calipsa, Unibuddy, Privitar, Cube19 (acquired by Bullhorn), Realla (acquired by CoStar), GlobalAppTesting, Legl, Kheiron Medical, SmartAssistant, Funding Options, Marvel, BridgeU, Vizibl, Metis (acquired by Brighter Connections) and many many more.Helping rapidly growing B2B portfolio companies in three main ways:Go-To-Market Strategies:Helping companies to define, refine and iterate highly focused go-to-market strategies to deliver maximum impact within their chosen markets. Creating beachhead attack strategies to enable sales teams to develop expertise in specific target markets and generate rapid revenue growth.B2B Sales Acceleration:One of the biggest challenges any B2B startup faces is creating and scaling a successful sales organisation that delivers consistent and predictable revenue. Providing hands-on help in defining sales acceleration programmes, structuring sales teams and sales processes, and helping to define B2B Sales Playbook methodologies to ensure best practices at each stage of the sales cycle.Category Creation:Winning today isn't about beating the competition at the old game. It's about inventing an entirely new one - creating a new market category and deliberately setting out to design it, develop it and ultimately dominate it. The companies that succeed in this go on to become Category Kings that take the lion's share of their new market category's profits.Helping companies to design their Categories and then design their entire company strategy around the creation and dominance of this new category.