Backing the next generation of ambitious intelligent Enterprise data, infrastructure and developer focused software companies in Europe, working closely with founders and executive teams to build the foundations for long term sustainable revenue growth.

A results-driven strategic business leader with 25+ years operational experience in B2B high-tech working with a number of VCs and their portfolio companies to help them design, build and scale their commercial operations.Proven experience providing value for more than 100 early-stage startups, recent clients include Sales Impact Academy, Tessian, Juro, Calipsa, Unibuddy, Privitar, Cube19 (acquired by Bullhorn), Realla (acquired by CoStar), GlobalAppTesting, Legl, Kheiron Medical, SmartAssistant, Funding Options, Marvel, BridgeU, Vizibl, Metis (acquired by Brighter Connections) and many many more.Helping rapidly growing B2B portfolio companies in three main ways:Go-To-Market Strategies:Helping companies to define, refine and iterate highly focused go-to-market strategies to deliver maximum impact within their chosen markets. Creating beachhead attack strategies to enable sales teams to develop expertise in specific target markets and generate rapid revenue growth.B2B Sales Acceleration:One of the biggest challenges any B2B startup faces is creating and scaling a successful sales organisation that delivers consistent and predictable revenue. Providing hands-on help in defining sales acceleration programmes, structuring sales teams and sales processes, and helping to define B2B Sales Playbook methodologies to ensure best practices at each stage of the sales cycle.Category Creation:Winning today isn't about beating the competition at the old game. It's about inventing an entirely new one - creating a new market category and deliberately setting out to design it, develop it and ultimately dominate it. The companies that succeed in this go on to become Category Kings that take the lion's share of their new market category's profits.Helping companies to design their Categories and then design their entire company strategy around the creation and dominance of this new category.

ScaleWise provides world class commercial coaches & consultants to companies looking to grow, fast. Our pre-vetted revenue leaders provide powerful insights gained from first-hand experience so our clients can scale with confidence and clarity.

Seed stage VC

There is a major business knowledge crisis. Fundamental sales and marketing knowledge in early stage tech is often missing or incomplete. And with the pace of change so fast traditional education can't keep up. Compounding this problem, learning effectively in the age of infinite access to information is almost impossible, and old fashioned sales training is vastly expensive and generally ineffective.So we are solving this at scale by creating a live learning platform and community for early stage tech sales and marketing teams. We have created a unique combination of live classes 'in the cloud' coupled with peer-to-peer learning and support that will ensure you are world-class in your go-to-market strategy and overall sales & marketing execution.The live classes are delivered live online by globally respected prospecting, sales and customer success execs and leaders from some of the most successful B2B SaaS businesses in the world.

Unibuddy provides peer-to-peer engagement solutions to help connect future university students with student ambassadors to make better informed decisions on their future education.Helping Unibuddy to build and scale their commercial operations in the UK and US, defining sales processes and go-to-market strategies, training and up-skilling the team as well as creating a world-class interviewing and hiring process.

Juro build contract management software that your whole team will love. Contracts are necessary. They don’t have to be evil. With a helping hand from AI, Juro takes the pain out of paperwork so you can do more of the work you love and free your team from the hell of legal process.Helping Juro to define their go-to-market strategy and build the right processes across the entire sales function to increase revenue and market share. Helping to build and define the Sales Playbook to allow rapid scaling of the sales team. Also implementing a best-in-class interview process for commercial hires to ensure the highest calibre of hires join the already outstanding Juro team.

Calipsa was acquired by Motorola in April 2022. Calipsa provides a Machine Learning Video Analytics platform that is making the world a safer place by reducing the number of false alarms delivered to CCTV alarm monitoring stations, allowing operators to spend more time effectively dealing with real alarms.Helping Calipsa grow and scale the business throughout their UK and US operations, helping to define the most effective sales, marketing and account management processes to scale revenue and market share. Also implementing a world-class interviewing process for commercial hires.

Cube19 was acquired by Bullhorn in November 2021.Cube19 is the world's Leading Growth Analytics Platform for recruitment companies. Cube19 believes that a data-driven culture provides the foundation for world-class decision making at all levels of business. Their Growth Analytics solution ensures that everyone is focussed on meeting their growth objectives by enabling them to make the right decision at the right time.Helping Cube19 to define and execute their Growth Analytics category creation strategy throughout the entire sales cycle. Also advising on a variety of growth and scaling matters. Love working with Cube19 so much they were also kind enough to allow me to invest in the business.

Realla was acquired by CoStar in October 2018.Helping Realla to put the sales infrastructure and processes in place and coaching the sales team on B2B sales strategies and deal management. Liked the team and company so much that I also invested in the business. Realla was acquired by US real estate giant CoStar in October 2018. https://www.ft.com/content/02764aee-ce04-11e8-9fe5-24ad351828ab

Created an entirely new Category - Enterprise Social Networks For Recruitment - providing SaaS online talent communities for the world’s leading recruiters and brands. Revenues grew by 133% in 2015 and profitability was reached in 2016.Built and managed a team of professionals across sales and marketing, creating and executing the business's go-to-market strategy. Responsible for all marketing activity including market positioning and branding, all marketing and sales materials, events, PR, marketing communications. Also responsible for a complete re-brand of the business, including renaming the company and re-building all external touch-points including all marketing and communications materials, sales collateral and website. Personal sales contribution included closing contracts delivering a third of all revenue as well as selling the company’s largest ever deal and first international clients.Also managed the client service delivery team to cover maternity leave and acted as Account Director for a number of our clients.Customers include Capgemini, Telefonica, BDO, Eversheds and The London 2012 Olympics, the UK’s biggest recruitment project ever.

Helping high-growth B2B software companies to increase revenue and market share.

Post Ariba success was fortunate to be able to take career break to spend more time supporting wife and three young children. Also completed an MA in Creative Writing, achieving a distinction for novel dissertation and a subsequent contract with the PFD agency, as well as undertaking the role of Managing Editor for the MA's anthology.

Development of residential property in and around the Beaconsfield area. Returned 18% per annum growth on funds invested.

Helped lead Ariba through multiple Category Creations, ultimately becoming responsible for all marketing and public relations activities for Ariba across Europe. Ran a team of 20 international staff across Europe with a budget of $14m.Working at the US headquarters in California and the European headquarters in Amsterdam and finally London, I helped the company grow from 20 people with zero revenue to 1500 people worldwide and over $200m in revenue. When the company went public in the summer of 1999 it became the fifth highest ever software IPO on NASDAQ at that time.

Working for four years at the UK headquarters in Bracknell and three years in Redwood Shores, California, I undertook a variety of technical and marketing roles, my final position heading up the product management team for the Oracle Forms product, a $400m revenue stream solution for the business.

Graduate rotation programme followed by specialist Oracle support and training role.