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Helping organisations to make headway.Consultancy / advisory designed to help ambitious business leaders build products, brands and experiences their customers feel compelled to share. Pairing strategic, practical product and marketing advice with world class, effective execution.** Example clients**> Visible - Personal intelligence startupStrategic product and marketing advisory to help prepare the business for an accelerator program. Defined brand strategy; shaped product UX; created a clear go-to-market strategy and investment narrative resulting in Visible being awarded a place on two accelerator programs.> Arch - Self-service ordering SaaS platformEngaged to support the CEO with marketing strategy, execution and corporate advisory. Repositioned the business to focus on the mid-market quick service/casual dining segment. Led partner focused marketing initiatives that supported 3x annual revenue growth and overseas expansion.Recent deliverables:* Designed and executed quantitative and qualitative research to extract and translate customer and market insights into high-level and detailed product requirements.* Defined OKRs to drive and monitor continuous business improvement.* Planned and executed product launches.* Defined product vision, strategy, and roadmap.

VC backed, wellness focused, consumer electronics businessTook the D2C ecommerce business from a successful Indiegogo campaign to $1m revenue per month with over 40k devices sold. Recognised by TIME as “Best Invention of 2022”.* Owned all aspects of product, technology and design. Defined product strategy and roadmap. Hands-on execution across app, hardware, firmware and web. Reduced product field failure rate by 45%, increased hardware performance by 3x and reduced bill of materials cost by 20%.* Launched premium SaaS subscription offering achieving 65% new customer adoption rates.* Launched and optimised an ecommerce website on Shopify, delivering a 2x improvement in conversion rate. Defined data processes and built BI reporting suite facilitating data-driven decision making. Secured US FCC regulatory approval. Established the operational fundamentals to empower the business to scale.* Oversaw all aspects of operations, manufacturing, fulfilment, data and IT. Supported the leadership team through $1m seed and $2.5m crowd funding rounds.

AIM listed money management businessBrought in by the board to help the CEO revitalise and reimagine the business. Set the corporate, product, brand and marketing strategies for a suite of B2C and B2B products bringing them under a single brand with a unified design library. Led the digital and cultural transformation achieving a tenfold improvement in the build team’s delivery cadence and 275% increase in employee NPS.Helped the business to double annual revenue to £30m, grow the team 3x to 300 FTE and complete three acquisitions, adapting business processes and technologies to maximise efficiency gains.* Built, led and nurtured a team of 100 FTE in a matrix org (product, marketing, design, data, engineering).* Oversaw the design and build of a self-service international payments application from MVP to fully featured product, leading to 20% improvements in dealer team efficiency.* Championed the replatforming from a legacy tech stack to a microservices architecture.* Established agile best practices and established strong relationships with a diverse range of stakeholders at all levels from board to deliver teams.* Defined product vision, strategy, and roadmap* Repositioned the business from a B2C to B2B focus. Rebranded the company as Equals (business formerly known as FairFX).* Established data team and processes to empower data driven decisions across the organisation.* Defined the US expansion and go-to-market strategy establishing a team and operation in LA.* Planned and executed product launches.* Defined KPIs for assessing success, and implemented A/B testing methodologies for data informed continuous improvement.* Increased ROAS by 50% whilst maintaining overall marketing budget at £7m.* Achieved 400% growth in customer acquisition via referral.* Led 40 FTE across product, marketing, design and project management disciplines. * Increased group wide employee NPS by 275%.

Home repairs startup with a two sided marketplace, incubated by Homeserve plcCreated the business model, product strategy, brand strategy, product roadmap and go-to-market plan which secured £13m in corporate funding.* Delivered 4 mobile/web apps through hands-on product leadership, defining strategy, end-to-end customer journey and product roadmap.* Recruited and led a 14 FTE high-performing team built with a strong purpose driven culture. Established a remote Expert network and field-based Technician network.* Reported to Homeserve Group CEO with full P&L accountability. Appointed the chairman, NED and advisory group.

Mobile technology consultancyDoubled annual revenues to $10M with a global client base of 80 brands including DeBeers, Audi and Red Bull. Part of the executive leadership team with full P&L accountability for the product design & build division. * Established and managed a design and build team of 30 FTE in Bristol, UK.* Led the internal product incubator filing two patent applications for mobile interaction.* Led international expansion, establishing a sales and product team in the US.* Awarded High Growth Team of the Year, UK Business Angels Association.

Founded, led and sold the digital agency specialising in systems integration, real-time booking platforms and ecommerce.

Innovative affiliate search marketing business, pioneering algorithmic search arbitrage.Led product strategy and product development. Combined big-data, statistical analyses and predictive modelling to generate annual revenues of £5m.

Pioneering paid search marketing platform.* Led EMEA technical account management. Established and led for a near-shore partner support centre in Dublin to serve a 150+ strong tier 2 client base.* Responsible for the deployment of paid search implementations on major publishers across EMEA.* Overture acquired by Yahoo! for $1.6bn in 2003.

UGo - a mobile taxi booking platform. Responsibility for all aspects of product and technology. Reported to the CEO. Led product strategy and delivered a disruptive product from within a bootstrapped environment. Recruited and led high-performing engineering and design teams.

Led the user experience design team for Orange's (EE) web-based, fraud detection platform. Created the UK's first enterprise mobile app - a proof of concept estate agency application for One2One (EE).