Ben X. Trinh work email
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I’m a Brooklyn-based brand & experience strategist.❤️🔥 I lead with empathy.🔥 Storytelling is my passion. 📺 Pop culture is my pastime.💡 I bring creative solutions to life. My diverse background & skillset is my greatest asset:Illustration. Entertainment & licensing. User experience design. Brand strategy. Marketing strategy.I help brands adapt & break out.I head open, inclusive teams.I evangelize the misunderstood.I lean into the unexpected.Today, I'm a former-creative-turned Strategy Director in the agency world.For a decade prior I worked as an Entertainment & Licensing, client-side creative. I helped propel Thomas & Friends to #1🥇 children’s preschool brand—culminating in our company HiT’s eventual acquisition by Mattel.In my agency career, I’ve honed a broad skill set across user experience, brand & marketing strategy. I’ve driven business outcomes for clients across:🛍 CPG - Fast Twitch from Gatorade, Handsome Brook Farm, Happy Family📤 B2B - Tetra Pak, Conductor, Constellation⚕️ Health - Lycored, Dialyze Direct, NuSil🍻 Spirits - The Glenlivet👩🏽💻 Tech - Root, Google Pay📲 Telco - Visible, VerizonI recently led strategy on an award-winning (Clio, One Show) campaign for Verizon’s gaming 🕹work (8M views, 81% impact affinity). And I was chosen to participate in Verizon’s inaugural AdDisruptors program. Currently, I lead strategy on PepsiCo/Gatorade's new premier sports energy drink Fast Twitch—launching fast on the heels of Super Bowl LVII.Anytime I’m not working, I’m immersed in Web3 and keeping my toddler & infant from getting into trouble and—Actually, hold on I’d better go take care of that now.Let's talk!
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Group Strategy DirectorSpcshpNew York, United States
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Strategy DirectorSpcshp Sep 2022 - PresentNew York, UsResponsibilities include:• Consulting with clients to identify real, human-centered solutions to their business challenges • Managing a team of talented strategists to uncover critical insights and drive impactful work• Leading cross-departmental collaboration with Accounts and Creative in creating engaging, valuable experiences across traditional and digital brand touchpoints• Development and presentation of strategic plans across a range of client needs, including brand, content, digital marketing and business benchmarking strategy • Planning and leading insight discovery by distilling research, analysis and synthesis into a cohesive vision + plan of action• Shaping and conducting client research via user testing sessions, interviews, focus groups, qualitative surveys, observational research, and shopalongs• Building supportive design models, including: creative briefs, audience personas, journey maps, use cases + prototypes• Guiding ideation, facilitation, presentations and internal process development
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Strategy DirectorMadwell Jan 2020 - Sep 2022Brooklyn, New York, Us -
Associate Director, Strategy + User ExperienceMadwell Jul 2018 - Jan 2020Brooklyn, New York, Us
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Senior Strategist + Ux Designer, Insights & ExperienceMadwell Sep 2017 - Jul 2018Brooklyn, New York, Us
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Brand Strategist + Ux Designer, Insights & ExperienceMadwell Feb 2017 - Sep 2017Brooklyn, New York, Us
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User Experience DesignerMadwell Nov 2015 - Feb 2017Brooklyn, New York, Us
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User Experience Design Immersive ProgramGeneral Assembly Jun 2015 - Sep 2015New York, Ny, Us -
Senior Designer, Global Brand CreativeHit Entertainment Division Of Mattel, Inc. Feb 2013 - Mar 2015El Segundo, California, UsEntertainment brands: Thomas & Friends, Mike the Knight, Bob the Builder, Fireman Sam• Led the creative process to develop strategically driven consumer and trade marketing materials as well as branding, packaging and merchandising design systems• Generated style guides to manage adaptation to regional markets worldwide • Conducted ongoing qualitative assessment and refreshment of creative materials• Managed outside agencies and freelancers -
Designer, Us Brand CreativeHit Entertainment Feb 2007 - Feb 2013UsEntertainment brands: Thomas & Friends, Barney, Angelina Ballerina, Wallace & Gromit• Conceptualized and executed design materials for all areas of business from ideation to production (identity/logo, illustration, packaging, collateral, merchandising, press kits, retail/environmental systems, DVD, digital, etc.). • Worked closely with internal and external teams to develop style guides that protect design continuity across all disciplines.
Ben X. Trinh Skills
Ben X. Trinh Education Details
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Tulane UniversityBa In Fine Arts -
School Of Visual ArtsIllustration
Frequently Asked Questions about Ben X. Trinh
What company does Ben X. Trinh work for?
Ben X. Trinh works for Spcshp
What is Ben X. Trinh's role at the current company?
Ben X. Trinh's current role is Group Strategy Director.
What is Ben X. Trinh's email address?
Ben X. Trinh's email address is be****@****aol.com
What is Ben X. Trinh's direct phone number?
Ben X. Trinh's direct phone number is +191764*****
What schools did Ben X. Trinh attend?
Ben X. Trinh attended Tulane University, School Of Visual Arts.
What skills is Ben X. Trinh known for?
Ben X. Trinh has skills like Illustrator, Illustration, Creative Direction, Indesign, Graphics, Graphic Design, Photoshop, Packaging, User Experience Design, Brand Development, Adobe Creative Suite, User Interface Design.
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