Leveraging my executive roles in advertising and brand innovation, I co-created a brand that redefined diversity in craft beer. Crowns & hops disrupted the status quo and championed racial equity, solidifying the brand as a pioneering force and leader for inclusion and cultural impact in craft beer.Through innovative product storytelling and experiences, transformed the social media movement #BlackPeopleLoveBeer into a widely distributed beer brand with over 800 retail placements across California (Whole Foods, Total Wine, Disney), earning 25+ national media features (Forbes, LA Times) and 10,000+ global media mentions.Empowering community-driven ownership and lasting brand engagement, launched the “OWN CROWNS” equity crowdfunding campaign, making Crowns & Hops the first Black-owned beer brand to raise over $1M. Established the 501(c)(3) “8 Trill Initiative,” raising $100,000 to provide resources and support to other Black-owned beer brandsAccolades ● LAX: Crowns & Hops is the first Black beer brand to be sold at LAX (2024)● Sam Adams: Winner of Samual Adams “Brewing the American Dream” Experienceship (2024)● Wine Enthusiast "Future 40"● Spotlighted by the W.K. Kellogg Foundation “National Day of Racial Healing” as a brand that illustrates the business case for racial equity● Super Bowl Milestone: first Black-owned craft beer brand to be sold at the Super Bowl, held at SOFI Stadium (2022)

What began as a social media platform and series of pop-up events introducing people of color to craft beer evolved into the first globally recognized Black-owned craft beer lifestyle brand and agency. Driven by a mission to redefine craft beer culture, I led brand strategy, content development, and event production across channels, creating a culturally impactful brand that transformed industry standards. Dope & Dank ultimately laid the foundation for what would become Crowns & Hops Brewing Co.Accolades ● TIME Magazine Feature: Recognized as “Changing the Face of Beer,” celebrating visionary leadership and transformative innovation in the craft beer industry.● Media Appearance: Featured on Bravo’s Going Off the Menu with notable personalities, underscoring the brand’s cultural impact in Los Angeles.

Managed strategic initiatives for PUMA, Warner Brothers Pictures, Universal and Disney/Marvel, leading the execution of branded entertainment projects. Oversaw the development of brand strategies and partnerships, driving influencer engagement and detailed activation plans for video, VR and experiential marketing campaigns.

Enhanced operational processes and efficiency across global creative teams to establish cohesive brand consistency and messaging worldwide.Led a global creative production audit across three countries, personally interviewing over 40 key stakeholders in 10 global offices. This initiative enhanced the creative process and resulted in a 33% reduction in production expenses.

Built the foundation for Beats by Dre’s first in-house creative production department, leading the way for the seamless execution of multi-channel campaigns on a global scale. Aligned teams across departments to work cohesively, ensuring consistent and impactful creative direction and messaging through collaborative brand storytelling. Established key processes and infrastructure while managing a high-performing team of 3D artists, graphic designers, copywriters, creative presentation designers, and senior producers, contributing significantly to the successful sale of Beats to Apple in 2014.

Launched and built the production department for Audrey, a boutique agency under the Havas/Arnold Worldwide NY umbrella, overseeing all broadcast and print production for Estee Lauder’s Clinique and Origins brands. Head of production department, overseeing all aspects of development, management, and execution of global campaigns across digital, broadcast, and print channels for Estée Lauder’s Clinique and Origins brands. Delivered over 100 global campaigns annually for Clinique and Origins in key markets, including Asia, the UK, and Canada, driving brand visibility and engagement. Oversaw all aspects of production, including talent negotiations, celebrity partnerships, and budget management for editorial, graphic, and production costs, ensuring efficient and effective project execution.