Ben Chang Email & Phone Number

Mountain View, Ca, Us

Product Strategy and GTM Lead - Google Analytics

Menlo Park, Ca, Us

Product Strategy & Go-to-Market (GTM) lead for Mobile Identity and Authentication products (SMS, Multi-Factor Authentication) at Meta Connectivity► Owned product strategy and GTM for early stage multi-factor authentication product. Coordinated 10+ person team to execute key GTM activities and land 1st pilot partner with TAM of 10M+ devices► Led cross-functional team to re-design value prop for identity growth product driving 20M MAU ► Pitched and landed new privacy forward login solution with 3 global partners in 2021. Collaborated with Legal and Policy to understand impact / risk of new GDPR-like privacy laws and adjust GTM ► Program managed a $600M+ global authentication deals program, leading business model / GTM, packaging, and pricing pillars► Developed playbooks with best practices + case studies to support client teams in scaling solutions

London, Gb

Senior Manager (Product, Go-to-Market, Sales & Marketing) - People Manager RoleManaged teams of 6-15+ consultants and led key business development activities, employee development, training and engagement. Delivered strategic and operational projects across product, GTM, new business / product launch, sales & growth strategyManaged and mentored 4 Manager level direct reports on career development & growthProject experience:► Developed business case and GTM strategy for launch of new wireless business ($1B+ revenue)► Spearheaded pitch deck and facilitated 4-hour workshop with C-Suite of F200 telecom company on new market entry. Workshop led to $5M+ in new business in 2020

London, Gb

Experienced Manager (Product, Marketing, Sales and Go-to-Market) - People Manager RoleManaged teams of 4-10+ consultants and drove business development with TMT clientsManaged and mentored 4 Senior level direct reports on career development & growthProject experience:► Led team of data scientist / data engineers to design and launch new enterprise analytics tool in Tableau► Worked with engineering and product teams on technical feasibility assessment, design MVP + requirements, and phased GTM plan for new product launch of leading technology player► Led product / UX design team to re-design eCommerce buyflow of leading wireless carrier, leveraging Adobe Analytics. Recommendations drove 3% increase in conversion rate► Led consumer device mix strategy, org structure, sub forecasts, sales channel mix, care ops capabilities, supply chain logistics (forward & reverse) and fraud requirements for new wireless carrier► Developed market by market risk and opportunity sizing model for launch of new product► Conducted eSIM market study, 5yr forecast model, and strategy for carrier to capture opportunity ► Designed upsell & offer upgrade strategy in retail channel of leading cable operator► Defined Retention offer strategy in retail channel for leading cable operator facing high churn► Led launch readiness and program management for national retail roll out of wireless product (MVNO)► Led team of 10+ consultants in business readiness and customer / agent experience for major billing and IT migration, impacting 1M+ wireless customers for a wireless carrier

London, Gb

Senior Consultant in Strategy Manage project workstreams and 1-4 Consultants on projects. Support business developmentProject experience: ► Designed and implemented sales agility program for leading technology provider► Led customer segmentation strategy to drive targeted customer treatments for SMB of leading utility► Launched lead generation capability in inbound call center, leading to 60% lower COA for leading utility► Redesigned customer experience strategy development for leading utility► Developed cost transformation initiative for leading document technology provider► Launched culture transformation and leadership development program to 220k+ EY employees

London, Gb

Consultant in Customer Practice (Customer Experience, Marketing & Sales)

Us

Associate Director for Kollaboration - Boston Chapter► Founding executive member of Kollaboration Boston – a nationally recognized Asian and Pacific Islander (API) 501(c)(3) non-profit focused on “empowerment through entertainment”► Managed long-term strategic decisions and oversaw all aspects of daily operations. Hired and managed a team of 20+ college students and young professionals across Greater Boston

Us

Sponsorship Director for Kollaboration - Boston Chapter► Led the acquisition of more than $15k in strategic partnerships with local & national businesses in first year of chapter's existence► Developed go to market plan with sponsorship packages and one-pagers detailing Kollaboration’s value prop, target market, and sponsorship tiers

Roseland, New Jersey, Us

Project Management Intern at ADP. Small Business Services, East Region► Supported the Project Management and Service Operations Teams► Developed new processes and project management tools for improved efficiency and communications

Bachelor Of Arts (Ba), Economics, International Studies, History

Study Abroad