Marketing Leadership / Analysis / Strategy / Digital Project ManagementI lead the marketing team and manage all of our marketing channels including:● Paid Search: grew SEM revenue 37x while maintaining a profitable ROAS● SEO: expert in link building, keyword research, opportunity analysis, and moz.com● Social Media: expert in Facebook & Instagram advertising + oversaw all accounts on Twitter, Pinterest, YouTube, and Tumblr● Email: expert in life-cycle and traditional email campaigns via MailChimp & Bronto● SMS: expert in B2C text messaging via Attentive● Amazon: expert in Seller Central, Seller Fulfilled Prime, and Amazon Advertising● Content: expert in story telling & writing content that optimizes for both conversion rates and organic rankings● PR: handled all public relations with media outlets such as CNBC and the Washington Post● Storefronts: designed and launched our own user-generated-content storefront platform, grew from 0 to 30,000 stores in 5 years● B2B: managed all B2B sales for our new auto-generation store platformDigital Project Management● Served as the liaison between our software developers and the rest of the ecomm team● Gathered requirements, produced mockups in photoshop, and oversaw all ecomm IT projects● Designed, built, and A/B tested custom landing pages using HTML and CSS● Worked with Agile MethodologiesConsumer Insights, Analysis, & Strategy● Analyzed & maximized ROI across all channels ● Interpreted business priorities and market trends into actionable strategies● Developed key customer personas and presenting them to all stakeholders● Managed all pricing, promotions, and discount strategies● Analyzed new product opportunity and oversaw all product● Expert in Google Analytics, Excel, and other data tracking toolsRoles● Marketing Specialist | March 2007 - April 2009● Director of New Development | April 2009 - January 2015● Director of Marketing | January 2015 - current

Follow Function was an ecommerce site for modern home goods. I designed the website, interviewed the product designers, and handled all of the marketing. I taught myself SEM, SEO, and many other aspects of running a business. We sold it to Wholesale Furniture Brokers (GoWFB.com) in 2009.

I handled customer service and fulfilled orders for their online store. I needed experience in ecommerce and learned a lot about the day-to-day details of operating an online business.