Benjamin Zupan Email & Phone Number

Sarasota, FL, US

Sarasota, Florida, United States

General business consulting with emphasis on marketing, operations and process improvements. Program and project initiatives include:Brand DevelopmentCall Center OperationsChannel DevelopmentFulfillment SystemsMarketing DeliverablesOngoing Customer SupportPartner SupportProduct DesignQuality ControlWarranty Program Management

Tampa Bay, FL

• Championed all marketing activities of this mid-size technology developer, manufacturer and distributor. Efforts contributed to dramatic improvements in brand equity and resource efficiency, penetration of 20 key.
• CONSOLIDATED 13 diverse brand names into two strong and supportable brand identities.
• DROVE newly focused brand strategy through sales channel (70,000 resellers in 90 countries) to end consumer. Achievements included: new retail packaging for all 2,000 active products, first retail point-of-sale.
• INITIATED change from vertical integration (11 company-owned sales & distribution centers) to more effective horizontal channel model (hundreds of independent distributors) for accelerated growth.
• CONCEIVED and DIRECTED internal development of the "ATLAS" proprietary real-time online product life cycle management system, linking corporate marketing with the Asia product sourcing division as well as channel.
• DESIGNED and MANAGED all aspects of CeBIT participation, our main tradeshow and the largest computer fair in the world, held in Hanover, Germany. Extensive exhibit (including bar, kitchen, meeting rooms, and often.

Largo, FL

• Channel knowledge, marketing skills and management experience supported this $200 million manufacturer as the organization transitioned from a direct to indirect sales model.SENIOR MANAGER, PRODUCT MARKETING (1999.
• DIRECTED the creation of an online information delivery system incorporating several versions of bi-weekly email newsletter driving worldwide channel partners to password-protected extranet websites for additional.
• CONCEIVED, DEVELOPED and MANAGED numerous integrated communication programs, including the 250-page "Customer Support Guide" containing comprehensive information for channel partners and end users (STC award winner).
• PRODUCED first nationwide exhibit/seminar program (ITEC), developing and managing 23 events during the course of the year. Initiative evolved into highly successful weekly educational road show and lead-generation.
• FORGED development of the "Connect To Success" authorized channel partner program. Comprehensive offering increased indirect sales force from 47 to 2,800 reseller companies worldwide.

Atlanta, GA

• Developed and led 10-person marketing department, contributing to 108% increase in revenue of $250 million national distribution company through strategic, creative and cost-effective implementation of the marketing mix.
• DIRECTED the creation, production and placement of all national, regional and local media including corporate advertising, segment campaigns for Local and Wide Area Network divisions, and integrated co-op initiatives.
• DESIGNED and MANAGED all product marketing programs including Service Plus ongoing volume purchase incentive program for preferred customers, generating an additional $2 million in annual revenues; Value Plus turnkey.
• DIRECTED all trade show activity including exhibit design and production, publicity, promotion, training, on-site management, lead fulfillment, and show evaluation. Oversaw as many as 26 national shows per year.
• CREATED and PRODUCED 1200-page product catalog which rapidly became the industry's most sought after resources due to its scope and many unique, user friendly features. Revolutionized catalog production through.

Atlanta, GA

• Led the market research initiatives for the largest savings institution in Georgia with $3 billion in assets, 400,000 accounts, and 72 offices statewide.
• AUTHORED intensive study and modeling program leading to the penetration of two key metro areas, the revamping of operations in five others, and the construction of more than 30 new banking facilities.
• PRODUCED extensive data analysis that played a key role in the corporate acquisition of a $150 million company with 147 offices located across nine states.
• INITIATED and PERFORMED research that resulted in changes to redefine market boundaries, reassess the value of the media mix, and subsequently consolidate advertising placement into identified market centers. Results.

Graduate Studies, Marketing / International Business

Bachelor Of Business Administration, Marketing

Associate’S Degree, Oxford College Of Emory University