Beatriz Oliveira Email & Phone Number

Inglaterra, Reino Unido

• Translated responses from an AI chatbot from Portuguese to English. • Provided concise and accurate evaluations of the quality of the chatbot's responses. • Undertook training and passed assessments on the foundational principles of artificial intelligence, and the key requirements for chatbot efficacy.

Aracaju, Sergipe, Brasil

• Created both online and offline campaigns for a wide variety of projects promoting universities from the Tiradentes Group.• Wrote SEO-optimised copy for online campaigns, and social media content promoting Tiradentes University to prospective students.• Created SMS, email, and Whatsapp campaigns to update students.• Wrote scripted content for social media and television campaigns.• Utilised Inbound Marketing strategies to create content tailored to the needs of potential clients.• Delivered Endomarketing projects to help increase employee satisfaction.• Worked as part of a small team to help conceptualise the company’s annual marketing strategy.

Aracaju, Sergipe, Brasil

• Created campaigns promoting Tiradentes University online and offline.• Created a variety of content for social media and websites, including digital brochures tailored to the needs of clients’ consumer journeys.• Utilised key UX concepts in designing clients’ website landing pages.• Wrote scripted content for social media, radio, and TV, and speeches for the university rector.• Trained and supervised interns, helping them develop professional skills, reviewing their work, and providing feedback.• Worked on Endomarketing projects including creating campaigns about eco-awareness, and returning to work post-COVID.• Used Naming techniques to create concepts, projects, and events.• Wrote daily email campaigns to promote the university, and to keep students and employees informed about events and internal decisions.

Aracaju, Sergipe, Brasil

• Created campaigns for over 18 clients from a range of sectors including animal welfare, hospitality, tourism, education, and political candidates.• Supervised a team of five, proofreading and giving final project approval. Trained and tasked interns, introducing them to new software and working practices.• Created strategic content based on insights from target monitoring reports.• Developed brand identities, helping clients find their unique voice and establish themselves within the market.• Wrote scripted content for social media, radio and TV .• Worked on UX design for clients’ websites.• Did Benchmarking to compare products, performance and services, improving clients’ businesses.

Aracaju, Sergipe, Brasil

• Created online campaigns and utilised UX Writing techniques in designing the user interface for clients’ websites.

Aracaju, Sergipe, Brasil

• Was selected to participate in the Tiradentes University experimental agency designed to give students practical experience in advertising and expand their portfolios.• Created online and offline campaigns promoting both Tiradentes University and the agency itself.• Wrote scripts, edited videos, and honed campaign concepts for the university’s television and radio programs.• Mentored new students, and assisted in hosting Advertising and Media Studies events at the university.

Aracaju, Sergipe, Brasil

• Created online and offline promotional content for both local and national-level clients in the fields of health and beauty, technology, and food and drink.• Proofread materials in order to ensure accuracy.

Aracaju, Sergipe, Brasil

• Created campaigns at the local, state, and national level, for clients in the education, hospitality, health, and fashion sectors.• Proofread final campaign materials.• Utilised UX Design and UX Writing techniques to create website landing pages.

Media Studies Programme, Discourse Analysis

Was selected to participate in the Media Studies Master’s Educational Programme offered to high-performing undergraduates. Studied.

Bachelor'S Degree, Media Studies | Advertising, 1St Equivalent (8.6 Pontos)

Activities and Societies: Classes in Consumer Behaviour, Advertisement Language, Marketing, Copywriting, and Creation for Advertising..