Technical Director Emea
CurrentI provide valuable industry knowledge and problem-solving abilities to enable CAKE clients to extract the maximum value from the platform. I supervise new client onboardings and consult on the more difficult requirements of CAKE clients to achieve specific business aims. I drive development of the platform forward based on the evolving requirements of our clients and the opportunities available in the market place. I'm also a key proponent of the new Journey proposition for Advertisers, helping to onboard, train large enterprise clients and develop the resources necessary to support a 'light touch' interaction with marketing professionals who want only to get the data they need rather than understanding the complete functioning of CAKE technology that gets them it.