Berber Bijlsma Email & Phone Number

Utrecht, UT, NL

Utrecht, UT, NL

Consulting clients in optimizing online experiences, by the use of UX research, A/B testing and data analysis. Some of my clients are/were: Heineken, Santander, Tamaris, PVH (Tommy Hilfiger / Calvin Klein), Action. In addition, I'm an Innovation Lead for further improving our products and services: working on projects like Customer Journey Mapping.

Creating art that moves you. Main accomplishments: - Writing at events, on the spot. For example: Het Tropenmuseum, Old Amsterdam, Parksessies Haarlem & ICM- I have been acknowledged as talent by &C Talent, the talent platform of Chantal Janzen- Privately launched my poetry album in October 2019. It’s called ‘Alles mag, alle moed’ and contains a collection.

Responsible for online insights & optimization of Pearle (Netherlands & Belgium), by using quantitative and qualitative research methods. This entails among other things:★ Leading the UX Research & Analytics roadmap★ Thorough data analysis with Google Sheets and BigQuery for research questions on f.e. Google Analytics data★ A/B testing in cooperation with.

Diemen, Noord-Holland, Nederland

Improving applicant journeys with the use of (online) data. Responsible for analysis, dashboarding, data quality and Google Analytics training for the various brands of the Groep (Randstad, Tempo-Team, Yacht, BMC, Sparq, JMW).

Breukelen

Main accomplishments:- Setting up data-driven personas as a service: creating personas that make sense and create actionable insights for digital strategy- Setting up data-validated customer journey mapping, as a base for customer experience optimization, campaign optimization & digital strategy- Being the first web analyst at a large national publisher.

Breukelen

A traineeship in which I dove in all online marketing disciplines, to get the know the basic knowledge and training. Disciplines are: SEA, SEO, content marketing, CRO, web analytics, social and display.

Let's make work better | Defining the brand within a brand presentation & deciding on further steps for building the brand

Amsterdam Area, Netherlands

To finalize my master, I did an individual graduation assignment to define and improve the branding of Mooie Boules, a venture of Aimforthemoon. First, research was done into the company and its context, which then was translated into a brand book and strategic advice.

The Happiness Company helps students and young professionals to find out who they are and what they want. My main responsibilities are branding, marketing and communication. Such as design the corporate identity, develop social media channels and be a coach throughout the programs. Main accomplishments:- Creating an aligned brand in the students' minds in.

Nieuwerkerk Aan Den Ijssel

Topic of my research: designing a new theme of building blocks for girlsThe result: 5 sets for young and cool girls in an adventure themeFocus: bridging the gap between marketing and product design, as well as bridging the gender gap

Enschede Area, Netherlands

Paiq is a successful online dating site, run by a small team. I was responsible for managing the community, such as answering questions of members and manage inappropriate users.

The committee was responsible for organizing the Race of the Classics for Team University of Twente. The Race of the Classics is a national student yacht race were approximately 500 students participate in total. I was responsible for all the documents, the designs and the media.We were placed third for the Media Award, which was for creating the most.

The committee was responsible for making the fifth lustrumalmanac for A.S.V. Taste. We designed the whole almanac and put together the work of other members of the student association. I was responsible for the layout, which were for example the fonts, colors and division.

Hengelo, Ov.

The sleeping department consists of the part in the store where you can find beds, mattresses, wardrobes and nightstands. I was responsible for selling mattresses, through giving customers advice which mattress to choose. Additionally, I also made sure the showrooms were tidy, that questions of customers were answered and that information was provided.

Member of the Kick-In Committee of student association A.S.V. Taste. The committee was responsible for organizing two weeks of activities for all the students in Enschede. The main goal was to achieve as many new memberships for the student association as possible. I was responsible for all the promotion and graphic products.

Earnewâld

Princenhof is both a hotel and a restaurant, situated next to a beautiful piece of nature. I have had multiple responsibilites over time, which include: - Serving drinks and food- Preparing drinks- Taking orders- Being a hostess- Setting up conference rooms

Master Of Science - Ms, Master Strategic Product Design

Activities and Societies: Communication Committee 25th Anniversary of Damesdispuut Bastet, Member Cases on Tour 2017 The business context.

Minor Communication Studies

Communication makes the difference between effective and ineffective organizations and between succesful and failed products. During the.

Bachelor Of Science (Bsc), Industrial Design

Activities and Societies: Secretary at the board of Damesdispuut Bastet, CampCommittee S.G. Daedalus, PR-committee A.S.V. Taste.

Vwo, Nature & Technology

Activities and Societies: Professional streetdance/hiphop team Monkeystyle Exam courses: Math B & D, Chemistry, Physics, Economics, Dutch.