Mikhail Berdnikov Email and Phone Number
Expert in Marketing and Sales (B2B), specializing in Asia-Pacific countries. Vast experience in building long-term beneficial partnerships with clients in Thailand, Vietnam, India, China, Malaysia, Singapore, Indonesia, the Philippines, Australia, New Zealand and others. Proficient in marketing, international brand building, product management, online promotion. Target-driven and success-oriented.
Dr Systems
View- Website:
- dr-systems.com
- Employees:
- 8
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Regional Director, Asia-PacifiсDr SystemsChiang Mai, Thailand -
Regional Manager, Asia-PacifiсDr Systems Jun 2023 - PresentЧиангмай, ТаиландDR SYSTEMS is an international corporation specializing in developing, manufacturing and marketing direct Digital Radiography (DR) complexes for industrial inspection. This technology allows for quick, reliable and efficient X-ray image capturing and transferring them to a computer for instant viewing and analysis. The use of portable digital radiography systems provides significant progress in non-destructive testing. This method is an advanced replacement for conventional X-ray film-based… Show more DR SYSTEMS is an international corporation specializing in developing, manufacturing and marketing direct Digital Radiography (DR) complexes for industrial inspection. This technology allows for quick, reliable and efficient X-ray image capturing and transferring them to a computer for instant viewing and analysis. The use of portable digital radiography systems provides significant progress in non-destructive testing. This method is an advanced replacement for conventional X-ray film-based radiography and is considered a progression from phosphoric plate-based Computed Radiography (CR).Our expertise gathered from more than 30 years contributes to the development of cutting-edge solutions that enhance the capabilities of existing technologies. We aim to supply the market with durable, convenient and easy-to-operate digital radiography systems that will remarkably boost our partners’ competitiveness with all the benefits of this advanced NDT technique.Role description:− Marketing analysis of Asia-Pacific countries: current development status and used NDT solutions, dynamics and growth potential, customer needs, competition, regulations;− Search for partners and their potential evaluation in the region (B2B market);− Negotiation and establishment of sales strategies and plans, cooperation conditions with partners in each country of the region separately;− Building long-term beneficial relationships with distributors and end-users, establishing an effective business network;− Operative marketing and technical support to distributors and end-users, development of individual project solutions;− Organization and conduct of onsite and online presentations, equipment demonstrations and training;− Monitoring the production and timely delivery of customer orders;− Participation in the creation of new marketing and technical instruments;− Participation in the equipment adaptation to the application conditions in the region;− Complaint management. Show less -
Regional Manager, Southeast AsiaTechnonicol Corporation Sep 2019 - Jul 2022Чиангмай, ТаиландTECHNONICOL Corporation is the leading international manufacturer and supplier of roofing, waterproofing, thermal insulation and sound absorption materials. The company was founded in 1992 and since then has accumulated considerable experience in the building materials market. TECHNONICOL Corporation at present owns 69 production sites in Europe and Asia, a retail network of 140 branches and representative offices in 37 countries. Company materials were already used in more than 250 000… Show more TECHNONICOL Corporation is the leading international manufacturer and supplier of roofing, waterproofing, thermal insulation and sound absorption materials. The company was founded in 1992 and since then has accumulated considerable experience in the building materials market. TECHNONICOL Corporation at present owns 69 production sites in Europe and Asia, a retail network of 140 branches and representative offices in 37 countries. Company materials were already used in more than 250 000 sites in 116 countries around the world. Role description:− Marketing analysis of Southeast Asia countries: dynamics and growth potential, segmentation, customer needs, competition, regulations, used construction solutions;− Detailed project development for the company’s entry into new markets;− Trade policy development and implementation;− Determination of the product portfolio, materials adaptation to the region specifics and customer needs;− Searching for new clients in the B2B market and building long-term partnerships;− Ensuring the fulfillment of sales plans by product groups;− Pricing and yield control in a highly volatile business environment;− Monitoring the production and timely delivery of customer orders;− Marketing and technical customer support;− Organization and conduct of onsite and online training;− Site visits for quality of work evaluation;− Complaint management.Key achievements:• Delivered significant and stable growth in the supply of pitched roof materials – despite the pandemic. Captured 65% market share of roofing shingles in Thailand (the largest market by product in SEA) from scratch in 2 years.• Secured great over-fulfillment of established sales targets in 2020 and 2021.• Expanded the range of supplied products, performed the transition from the supply of single commodity items to complex system solutions. Show less
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Marketing Director Of Technonicol AsiaTechnonicol Corporation Jan 2018 - Aug 2019St Petersburg, St Petersburg City, RussiaRole description:− Development and implementation of TECHNONICOL Asia marketing strategy;− Organization of marketing and technical support systems in the unit;− Selection of marketing and technical specialists, their adaptation in the company;− Setting the targets and KPI for marketing and technical specialists;− Negotiating with key partners, architects and designers;− Onsite and online training of employees and partners, holding presentations;− Participation in the… Show more Role description:− Development and implementation of TECHNONICOL Asia marketing strategy;− Organization of marketing and technical support systems in the unit;− Selection of marketing and technical specialists, their adaptation in the company;− Setting the targets and KPI for marketing and technical specialists;− Negotiating with key partners, architects and designers;− Onsite and online training of employees and partners, holding presentations;− Participation in the new product creation and their launch on the markets;− Planning and controlling the spending of the marketing budget;− Work coordination of various company's departments, regulations development.Key achievements:• Achieved brand awareness among key players in the construction market of India, Thailand, Vietnam, Malaysia, Singapore and New Zealand.• Ensured a stable increase of potential customers from various countries in the region.• Successfully developed and brought to market a number of new products.• Effective marketing and technical support allowed the company to enter new markets and win many important projects. The division's revenue increased several times. Show less
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Marketing And Technical SpecialistTechnonicol Corporation Mar 2016 - Dec 2017St Petersburg, St Petersburg City, RussiaRole description:− Creation of marketing and technical instruments;− Creation and content of TECHNONICOL Asia websites;− Organization of the company's participation in exhibitions and other PR events;− Marketing analysis of various Asian countries;− Writing articles for the media;− Working with service providers;− Onsite and online training of employees and partners, holding presentations;− Direct technical support for major projects;− Complaint… Show more Role description:− Creation of marketing and technical instruments;− Creation and content of TECHNONICOL Asia websites;− Organization of the company's participation in exhibitions and other PR events;− Marketing analysis of various Asian countries;− Writing articles for the media;− Working with service providers;− Onsite and online training of employees and partners, holding presentations;− Direct technical support for major projects;− Complaint management.Key achievements:• The system of marketing and technical support in the division has been built from scratch.• Ensured efficient spending of funds, marketing costs did not exceed 2% of the unit's revenue.• The marginality of several products has been significantly increased by creating additional value for them. Show less
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Planning Manager Of Structural Steel DepartmentIc Ictas - Astaldi Jv Jun 2014 - Nov 2015St Petersburg, St Petersburg City, RussiaIC Ictas - Astaldi JV (ICA Construction) was founded in 2011 and is a joint venture of two major international companies - the Turkish IC Ictas Insaat A.S. and the Italian Astaldi S.p.A. These companies are multidiscipline construction holdings that have been implementing large investment projects for more than 90 years in such sectors as transport infrastructure, energy, water supply and renewable energy, civil and industrial construction. General contractor of the "Western High Speed… Show more IC Ictas - Astaldi JV (ICA Construction) was founded in 2011 and is a joint venture of two major international companies - the Turkish IC Ictas Insaat A.S. and the Italian Astaldi S.p.A. These companies are multidiscipline construction holdings that have been implementing large investment projects for more than 90 years in such sectors as transport infrastructure, energy, water supply and renewable energy, civil and industrial construction. General contractor of the "Western High Speed Diameter" Highway, one of the biggest construction projects in Saint Petersburg.WHSD is an international-caliber investment project being implemented in St. Petersburg. Theconstruction of WHSD is an example of the world's major public-private partnership in the field of roadconstruction. Role description:− Developing and monitoring steel superstructures delivery and erection plan;− Ensuring the smooth operation of the planning and reporting information system based on MS Navision, troubleshooting;− Leading the information management system’s support team;− Work coordination of products and services suppliers;− Preparation of reports, analytical calculations and presentations for the Senior Management;− Continuous modernization and rationalization of the information management system;− Training employees and suppliers to work with the information management system.Key achievements:• The developed delivery plan allowed reducing costs of steel superstructures delivery and storage by 6%.• Optimization of the information management system significantly simplified the user experience. Subcontractors noted the reduction of time required to perform standard operations by 30%. Document flow was halved. Show less -
Manager Of Strategic Marketing DepartmentПао "Силовые Машины" / Power Machines, Pjsc Oct 2013 - Jun 2014St Petersburg, St Petersburg City, RussiaPower Machines is a global power engineering company – one of the world’s top-five industry leaders in installed equipment volume. The company’s core competency and competitive advantage extends to implementing integrated turn-key projects in the electrical power field. Power Machines is part of Severgroup. The range of the company’s products encompasses cutting-edge, highly-efficient solutions for thermal, nuclear and hydropower plants, integrated power grids, industry and… Show more Power Machines is a global power engineering company – one of the world’s top-five industry leaders in installed equipment volume. The company’s core competency and competitive advantage extends to implementing integrated turn-key projects in the electrical power field. Power Machines is part of Severgroup. The range of the company’s products encompasses cutting-edge, highly-efficient solutions for thermal, nuclear and hydropower plants, integrated power grids, industry and transport.Role description:− Marketing analysis of different countries;− Detailed competitor analysis, identification of their strengths and weaknesses;− Product marketing strategy development;− Participation in exhibitions;− Updating the list of prospective projects and Platts Database;− Preparation of presentations, department's quarterly and annual reports.Key achievements:• Carried marketing analysis of several countries resulted in the appropriate recommendations for working in these regions. The analysis methodology is taken as a basis in the company.• Work with several large databases has been established, training has been provided. Show less -
Supply Department ManagerSpecprominstrument Apr 2013 - Aug 2013Chelyabinsk, RussiaThe company provides comprehensive supplies of metal-cutting, plumbing and pneumatic tools from domestic and foreign manufacturers. The main goal is to introduce high-quality tools that allow us to shorten the production cycle, increase productivity and improve the quality of products.Role description:− Products purchase planning; − Procurement of goods;− Searching for new suppliers and establishing contacts;− Pricing new positions;− Document management.Key… Show more The company provides comprehensive supplies of metal-cutting, plumbing and pneumatic tools from domestic and foreign manufacturers. The main goal is to introduce high-quality tools that allow us to shorten the production cycle, increase productivity and improve the quality of products.Role description:− Products purchase planning; − Procurement of goods;− Searching for new suppliers and establishing contacts;− Pricing new positions;− Document management.Key achievements:• Ensured perfect work results and just-in-time product delivery.• Conducted analysis of suppliers allowed significantly increasing the share of imports in the company's product portfolio resulting in competitiveness growth. Show less
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Logistics ConsultantHospitality Center Europe Jun 2011 - Aug 2011Chelyabinsk, RussiaThe group of companies, which includes a chain of pizzerias, coffee shops, an Irish pub, a burger joint, a steakhouse and a French confectionery, is one of the largest restaurant holdings in Chelyabinsk, which began its rich history in 2002. More than two thousand people visit the establishments every day, giving preference to high-quality cuisine and modern, popular formats.Role description: − Complex analysis of logistics structure (stages of purchasing, warehousing and… Show more The group of companies, which includes a chain of pizzerias, coffee shops, an Irish pub, a burger joint, a steakhouse and a French confectionery, is one of the largest restaurant holdings in Chelyabinsk, which began its rich history in 2002. More than two thousand people visit the establishments every day, giving preference to high-quality cuisine and modern, popular formats.Role description: − Complex analysis of logistics structure (stages of purchasing, warehousing and delivery);− Identification of problem areas, search for solutions and their evaluation;− Developing recommendations for logistics structure optimization.Key achievements:• The implementation of the proposed recommendations allowed the company to keep the level of logistics costs for one more year while opening four more restaurants in addition to eleven that already existed. Show less
Mikhail Berdnikov Education Details
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International Management
Frequently Asked Questions about Mikhail Berdnikov
What company does Mikhail Berdnikov work for?
Mikhail Berdnikov works for Dr Systems
What is Mikhail Berdnikov's role at the current company?
Mikhail Berdnikov's current role is Regional Director, Asia-Pacifiс.
What schools did Mikhail Berdnikov attend?
Mikhail Berdnikov attended South Ural State University (Susu).
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Mikhail Berdnikov
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Mikhail Berdnikov
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