Berenice Mcintosh Email & Phone Number

Costa Mesa, California, United States

San Diego Metropolitan Area

Beverly Hills, California, United States

Miami, Florida, United States

General Manager & Market Trainer October 2018-Current• Assessed and prioritized store and team’s growth needs to create action plan focused on achieving and exceeding sales goals in the shortest amount of time.• Defined store’s vison based on company standards and guidelines of ‘Rules of Engagement’ to provide customers a more personal shopping experience.• Achieved over 11% sales growth over year’s trend, going from 93.7% to 104.7%, translating in over $450,000 over year’s target, in span of 3 months.• Partnered with Employee Relations and Market Manager to drive accountability and develop a performance management plan for my store and stores in my market.• Partnered with Market Manager to drive behaviors in our market’s stores based on company’s most important metrics for profitability.

Greater San Diego Area

• Support 15 stores in Nevada and Southern California to ensure clarity and buy in of global training initiatives through conference calls, one on one calls and in-store visits.• Collaborate with Global Training Team and Market Manager for better visibility current market trends and penetration of key premium products to best leverage company engagement initiatives.• Provide feedback from market teams to Global Training Director on what is working in stores based on training modules.

Greater San Diego Area

Direct a team of 30 + employees in the region’s highest grossing store. Partner with buyers and tailor the allocation to meet the needs of the market. Meet with department managers on a daily basis to ensure merchandising and promotion initiatives are in compliance with company standards. Manage key Human Resources responsibilities including payroll control, recruiting, scheduling, training and benefit coordinating.Responsible for driving sales, profitability, and customer satisfaction through superior customer service.

San Diego, California

Supported the implementation of the new company mission statement by becoming a more customer-centric destination.Partnered with marketing department to increase exposure within the community through cross-promotion, contests, billboards, and in-store events. Recruited, hired, and trained staff within various inter-store departments; such as Certified Pre; Trained staff on brand history, technical features, and sales techniques of over 15 luxury Swiss and German watch brands.Developed and promoted relationships between sales associates and brand vendors to fortify brand awareness and brand education.Achieved “Most Improved” and “Top Performing” Timepiece Protection Plan attachment rate nationwide.

Las Vegas, Nevada

Directed Operations for flagship store grossing $6.5 million.Transitioned store from a Tier B to a Tier A by doubling AUR from $180 to $400.Partnered with visual merchant to maximize store’s profitability by identifying and analyzing emerging trends and stock balances.Increased brand exposure within the community by cross-promoting with local nightclub industry. Developed a well-rounded, promotable management team by cross-training within store’s various departments.

Las Vegas, Nevada

Facilitated corporate strategies, trained employees, and set ambitious but realistic goals to achieve company objectives.Executed scheduling and payroll control in order to maximize business needs. Executed monthly floor sets and window displays to brand standards. Achieved “Top Seller of the Year Award” (2008).Recognized for “Outstanding Performance in Upselling” (2007).