Beren Akdeniz Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

Neden Bi’öğrenci ile çalışmalısınız?13 milyonluk bir kitle olan öğrenciler 7/24 online, finansal olarak bilgili ve alışveriş yaparken her zamankinden çok daha fazla seçeneğe sahip. Yeni teknolojilere ve trendlere en hızlı adapte olmalarıyla bilinen GenZ, Y ve X kuşaklarının yanı sıra kendilerinden sonra gelen nesillerin satın alma davranışlarını da büyük ölçüde yönlendiriyor. Sosyal medya, video oyunları, live-stream ve online alışveriş hayatlarının vazgeçilmez parçaları olduğu gibi… Show more Neden Bi’öğrenci ile çalışmalısınız?13 milyonluk bir kitle olan öğrenciler 7/24 online, finansal olarak bilgili ve alışveriş yaparken her zamankinden çok daha fazla seçeneğe sahip. Yeni teknolojilere ve trendlere en hızlı adapte olmalarıyla bilinen GenZ, Y ve X kuşaklarının yanı sıra kendilerinden sonra gelen nesillerin satın alma davranışlarını da büyük ölçüde yönlendiriyor. Sosyal medya, video oyunları, live-stream ve online alışveriş hayatlarının vazgeçilmez parçaları olduğu gibi satın alma kararlarında da en etkili mecralar. Öğrenciler, satın almadan önce araştırma yapıyor (%85), sık sık indirim kodları kullanıyor (%92) ve bu kodları sunan markalara sadık kalıyor (%82).Bi'öğrenci markaların, resmi kurumlar üzerinden alınan bilgi doğrultusunda, gerçek öğrencilere anlık özel kampanyalar ile satış yapabilmelerini sağlar. Halihazırda markalar bu süreci manuel bir operasyon ile, 4 güne kadar uzayan sürelerde yaparken, bekleme süresinde anında satışa dönüşebilecek birçok satış fırsatını kaybediyor, operasyon ve maliyet yüküne katlanıyor. Bi’öğrenci Api entegrasyonu sayesinde anlık öğrencilik doğrulaması ile markalar kişiselleştirebilecekleri teklifleri anında satışa dönüştürebiliyor. biogrenci.com’da yer alacak teklifleriniz ve Bi’öğrenci üyelerine iletişimlerin dönüşüm oranları da herhangi bir mecraya göre çok daha yüksek olacağı için satışlarınızdaki ivme sürpriz olmayacak. Show less

Istanbul, Turkey

*** Achieved a 100% increase in unaided brand awareness score and 25% increase in total awareness score.*** Listed among the top 50 CMOs for the Golden Leader Awards 2021.• Providing a C-Level leadership to craft company’s strategic direction of the brand and corporate identity, • Responsible for the implementation of all marketing areas: Campaign Planning, Social Media Content Management, Influencer Marketing Management, Guerilla Marketing, Media Cooperations and Planning… Show more *** Achieved a 100% increase in unaided brand awareness score and 25% increase in total awareness score.*** Listed among the top 50 CMOs for the Golden Leader Awards 2021.• Providing a C-Level leadership to craft company’s strategic direction of the brand and corporate identity, • Responsible for the implementation of all marketing areas: Campaign Planning, Social Media Content Management, Influencer Marketing Management, Guerilla Marketing, Media Cooperations and Planning, Digital Marketing, Public Relations, etc.,• Using key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights,• Monitoring and managing marketing budget, optimizing the first time buyer to total purchase rate in line with growth and business targets, also optimizing ROI & online media mix and conversion rate,• Restructuring of performance marketing team, the team’s working model and strategy, leading the team and directly reporting to the CEO. Show less

Istanbul, Turkey

*** Successfully completed a master’s degree in Big Data & Business Analytics from Istanbul Technical University in 2019.• Expertly leading a wide range of functions such as online and offline ATL/BTL communication, PR, media strategy, planning and purchasing, content, SEO and social media marketing and online asset management,• Responsible for developing and implementing the marketing strategy for Bizigo.com -online platform e-travel site (B2B) with 1000+ corporate customers - as… Show more *** Successfully completed a master’s degree in Big Data & Business Analytics from Istanbul Technical University in 2019.• Expertly leading a wide range of functions such as online and offline ATL/BTL communication, PR, media strategy, planning and purchasing, content, SEO and social media marketing and online asset management,• Responsible for developing and implementing the marketing strategy for Bizigo.com -online platform e-travel site (B2B) with 1000+ corporate customers - as well as for the new B2C brand for e-travel platform that will be launched in June 2021. Show less

Istanbul, Turkey

***Achieved a significant increase in brand recognition (40%) and brand linkage (25%) in 2017 according to the Ipsos Campaign Effectiveness Survey.***Secured a 35% increase in TV Product Category's "Proud to Own" Competitiveness Index, 120% increase in Refrigerator's and 100% increase in Washing Machine's "Most Preferred Single Answer" Scores according to the Brand Attribute Survey conducted by HQ.*** Listed among the 50 most successful female CMOs of Turkey in Business… Show more ***Achieved a significant increase in brand recognition (40%) and brand linkage (25%) in 2017 according to the Ipsos Campaign Effectiveness Survey.***Secured a 35% increase in TV Product Category's "Proud to Own" Competitiveness Index, 120% increase in Refrigerator's and 100% increase in Washing Machine's "Most Preferred Single Answer" Scores according to the Brand Attribute Survey conducted by HQ.*** Listed among the 50 most successful female CMOs of Turkey in Business Life.• Leading and overseeing overall media planning, advertising, and event management functions reporting to the CMO, • Ensuring effective implementation of the marketing communication strategy and campaigns in line with priorities for the region, monitoring campaign effectiveness, optimizing strategies based on collected data,• Involving in strategic decision making and managing relations with advertising/media agencies; successfully launching “Bu Evde Samsung Var” integrated communication line, increasing brand awareness of the product category and gaining strategic advantage, • Monitoring market tendencies and competition, expertly managing respective media budget, tracking P&L targets,• Preparing and presenting region-based comprehensive reports/best case studies to both Dubai RHQ and S. Korea HQ. Show less

Istanbul, Turkey

***Promoted as Marketing Communications Group Manager due to high performance after working as Marketing Communications Manager between 01.2013 and 09.2013.• Expertly leading and overseeing a team of 15 throughout respective advertising and event management operations, • Formulating and implementing the marketing communication strategy in line with overall business objectives, developing 50+ 360-degree campaigns annually, • Also, maintaining strong relations with advertising and… Show more ***Promoted as Marketing Communications Group Manager due to high performance after working as Marketing Communications Manager between 01.2013 and 09.2013.• Expertly leading and overseeing a team of 15 throughout respective advertising and event management operations, • Formulating and implementing the marketing communication strategy in line with overall business objectives, developing 50+ 360-degree campaigns annually, • Also, maintaining strong relations with advertising and event agencies, establishing communications calendar, managing scheduled activities and effectively managing the respective budget. Show less

Istanbul, Turkey

***Successfully managed the respective social responsibility project (360-degree campaign) regarding the 2011 Van earthquake as the Project Lead by working in close coordination with the other departments.• Coordinating the brand strategy, architecture and identity redefinition project for Turkcell and Turkcell group companies and keeping close track of all communications and media actions across all channels,• Expertly maintaining strong relations with advertising and brand… Show more ***Successfully managed the respective social responsibility project (360-degree campaign) regarding the 2011 Van earthquake as the Project Lead by working in close coordination with the other departments.• Coordinating the brand strategy, architecture and identity redefinition project for Turkcell and Turkcell group companies and keeping close track of all communications and media actions across all channels,• Expertly maintaining strong relations with advertising and brand identity agencies, ensuring brand integrity across all marketing initiatives, and coordinating the integrated communications for group companies, • Also, effectively managing SME customer’s and corporate social responsibility communications. Show less

Istanbul, Turkey

***Played an integral role as the Project Lead of the Branch Audit Team Project which was a crucial project developed and implemented to maintain a common atmosphere among all branches in line with corporate identity. ***Promoted as Marketing Communications Manager due to high performance after working as Marketing Communications Assistant Manager between 08.2005 and 09.2006.• Performing marketing communications activities of overall Akbank brand/Akbank retail banking products… Show more ***Played an integral role as the Project Lead of the Branch Audit Team Project which was a crucial project developed and implemented to maintain a common atmosphere among all branches in line with corporate identity. ***Promoted as Marketing Communications Manager due to high performance after working as Marketing Communications Assistant Manager between 08.2005 and 09.2006.• Performing marketing communications activities of overall Akbank brand/Akbank retail banking products such as consumer loans, investment products, affluent banking, etc.,• Developing and implementing external/internal communications strategies for key company initiatives such as "Sizin İçin", "Wings", "exi26" by ensuring consistent messages in accordance with brand goals, • Ensuring all branches and communication activities are perfectly aligned with the brand identity, supervising 900+ branches during the conceptual improvement project for the nationwide branch network,• Managing critical brand building/indoor concept design projects such as Büyük Kırmızı Ev, Kredi Ekspres, and Wings Prime Class Lounge; also managing corporate communications content creation, PR and event management activities. Show less

İzmir, Turkey

• Providing critical support throughout the adaptation and implementation of marketing strategies formulated by the international HQ for Lee, Wrangler, and Jansport brands, organizing the store design materials and POP displays for the nationwide store chain as well as supporting marketing and event management actions.

Chicago, Illinois, United States

• Supervising bank tellers in day-to-day activities to achieve daily sales targets, coaching and training sales associates to improve sales effectiveness, preparing comprehensive sales tracking reports, and analyzing customer behaviors.

Master'S Degree, Big Data & Business Analytics

Master'S Degree, Integrated Marketing Communications

Bachelor'S Degree, Business Administration

High School Diploma